• Korean Journal of Social Welfare
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• v.58 no.3
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• pp.5-26
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• 2006

This study intended to analyze what factors affect fundraising effectiveness in nonprofit social service organizations. Focusing on organizational characteristics only, current studies did not address the importance of organizational capacity leading to organizational effectiveness. Based on the assumption of the relation between organizational capacity and effectiveness of nonprofit organizations, this study added factors indicating organizational capacity to the current model. After collecting data from 147 staffs involving in fundraising activities of nonprofit social service organizations, this study used a hierarchical regression analysis. The results showed that organizational capacity had a significant impact on the variance of fundraising effectiveness. Despite the limitations of the purposive sampling method, this study has implications to provide practical guideline for nonprofit managers and to develop a theoretical framework with a new perspective on organizational capacity.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.27-38
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• 2017

While the practice of investigative journalism among public service broadcasters has declined in the 2010s, Newstapa, a nonprofit online news organization, emerged as a trustworthy provider of investigative reportage. This study explores the reasons why the realistic conditions for investigative journalism -- such as competent journalists, adequate support systems, and productive cultures -- were first realized and later changed among public broadcasters and in Newstapa. Governmental pressure and the public broadcasting managements' anti-journalism policy had a chilling effect on the production staff of public broadcasters. Their enthusiasm was affected and led to a decline in the production culture of discussion and teamwork. The staff's strong will to practice journalism and the persistence of a production culture that respected autonomy and guaranteed independence enabled Newstapa to become an influential investigative journalism institution in a relatively short period of time. This proves that meaningful investigative journalism is possible when the combined elements of competent and determined journalism practitioners, as well as a system supportive of extensive news gathering and independence of production, are in place. An investigative program is the outcome of ideal broadcasters' journalistic conditions and a vibrant and thriving production culture.

• The Journal of Information Systems
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• v.15 no.1
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• pp.1-20
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• 2006

Peer-to-peer systems (P2P) are rapidly growing in importance on the Internet environment, quickly extending the range of their usage. However, peer-to-peer systems have not been widely applied in electronic commerce because they have not been established as an appropriate business model. Therefore, we firstly review the previous research relevant to peer-to-peer systems, and then analyze the business models for P2P systems presented by previous researchers. Furthermore, this study categorizes major issues in terms of the technical and business model aspects. On the basis of these reviews, we develop P2P electronic commerce systems based on the file sharing method between users, focusing on user interface friendliness. A developed P2P electronic commerce systems are programmed by using the C# based on the Microsoft.net solution. A database is implemented using the MSSQL2000. A main application technology is designed that P2P electronic commerce systems make it possible. for user to extend into BtoB Solution by using WSDL (Web Services Description Language), UDDI (Universal Description, Discovery, and Integration) and the XML that is a document for users. User interface is made as form of Internet messenger for a user's convenience and is possible to develop into a commodity transaction system based on XML. In this study, it is possible for the P2P electronic commerce system to have extended application to fields such as Internet shopping mall and property transaction in a nonprofit organization, a public institution and a large scale nonprofit institution that have a similar structure as compared with a structure of a nonprofit educational institution.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.998-1004
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• 2005

최근 신공공관리론(New Public Management)의 대두로 인해 여러 공공기관에서 새로운 성과측정시스템을 도입하고 있는 것이 세계적인 추세이다. 본 연구에서는 세계적으로 공공기관의 성과측정에 가장 활발히 적용되어온 BSC(Balanced Scorecard)와 EFQM의 Business Excellence Model의 특징을 비교하고, 이 두 모형을 결합한 성과측정모형의 개념적 틀을 제안하고자 한다.

• Journal of Family Resource Management and Policy Review
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• v.12 no.1
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• pp.21-39
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• 2008

The purpose of this study was to investigate service support programs for the work-family balance in the community. Service support programs in the community are at beginning stages of development, because it has taken about 10 years to put a self-governing system into practice in Korea. This study concentrates on service support programs developed by various service organizations in the city and does not include any rural districts. First, the developmental process of the work-family balance model and type of the service support program in the community were studied. Next, the situation of care service support was examined based on written articles. Finally, a few suggestions were made f3r work-family balance in the community. The developmental situation of work-flmily balance in Korea is in a stage which is shifting from the company-leading model to a family-company-community model. The most common type of service support program offered in the community until now has been the informal sector through relatives, neighbors or friends. However, service support programs, in the public sector by the government and in the voluntary sector by nonprofit organizations and corporations, has rapidly been growing and the number of services from each sector has also increased. Profit organizations in the private sector, such as medical and care service centers, are also now rapidly increasing. It appears that service support programs contributing to the work-family balance in the community come from a number of sectors, including public, voluntary, private and informal sectors, to suit consumer needs.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.219-233
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• 2016

As social problems including aging, depopulation, healthcare, poverty, a lot of government, organizations is trying to solve the problems. Recently, social innovation is emerging as strategy for solving social problems around the world. Social innovation means more effective, sustainable and new solutions that increase total values of society. This study attempts to introduce microworks of the Samasource as a case of the business-community innovation model using IT. Samasource is one of three social ventures under the nonprofit organization Sama Group established in 2008. Its mission is to alleviate worldwide poverty by connecting unemployed people in impoverished countries to digital work. Based on the internet model "microwork", they split huge digital projects into small scales, and deliver them to BOP(Bottom Of Pyramid) groups through the internet. This case describes a business model, revenue model, and impact of Samasource's Microwork. Implications of the case were suggested in the conclusion. To this end, I would like to provide a meaningful implication to researchers and founders of the South Korea.

• Korean Journal of Social Welfare
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• v.59 no.2
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• pp.303-325
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• 2007

This study explores the relationship between marketing activities and brand equity in nonprofit organizations, specifically investigating the relational linkage between four selected marketing mix elements and brand equity through the mediating role of brand equity dimensions. Employing a structural equation model, the study empirically tests research hypotheses and finds some important implication for brand equity creation strategies for nonprofits. The results show that brand association is the only dimension that is positively related to brand equity, reflecting the current donation market in Korea where nonprofits have such a low presence that donors have little knowledge and chance to identify their brands and to build trust relationships with them. Furthermore, the results highlight the importance and roles of promotion and process marketing efforts, as they are proved to enhance brand association. The study also finds that promotion is positively related to brand awareness and process contributes to perceived quality and brand loyalty. Based on these findings, the study suggest that nonprofits make further efforts on active promotion and process development to create positive, differentiated images and better accessibility, and finally improve their brand equity.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.1
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• pp.193-210
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• 2011

In this era all successful organizations, whether profit or nonprofit, accept marketing concept as management philosophy and try to maximize consumer satisfaction in order to achieve their own goals. Libraries are no exception. A consumer decision process model is borrowed to explain how library service users act through five stages. Armed with information about library users, library management can be more user-oriented and bring higher user satisfaction. Some measures for effective library management are suggested.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.129-143
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• 2018

The purpose of this study was to examine the effect of donation expenditure details and the shift in awareness as a result of disclosure of donation expenditure details in order to promote constant donation by nonprofit organizations in the course of marketing activities. The first experiment was configured through $2{\times}2$ intergroup element design based on 2(feedback on donation expenditure details: available vs. unavailable) ${\times}$ 2(donation awareness: expenditure vs. exchange), and furthermore, MANOVA was performed. The results showed that the satisfaction with donation was higher when the donation expenditure details were disclosed(M=5.125, SD=0.437) and that the relation maintenance intention was higher(p<0.01) when the donation expenditure details were disclosed M=5.328, SD=0.459). In addition, the main effect was validated by using the bootstrapping method. The results of overall model validation showed that satisfaction & trust(=0.843, p<0.01) and satisfaction(=0.267, p<0.01) and trust(=0.691, p<0.01) had a positive(+) relationship. Based on aforesaid results, donors are expected to have greater trust if nonprofit organizations make effort to ensure transparent and detailed disclosure of information on expenditure of donations made by donors. Succeeding studies would need to investigate the effect that might vary depending on the type of feedback methods, etc.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.