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http://dx.doi.org/10.9716/KITS.2016.15.2.219

A Case Study on Social Innovation Model of Samasourse Using IT Microworks  

Lee, Jung Won (고려대학교 디지털경영학과)
Park, Cheol (고려대학교 경영학부)
Publication Information
Journal of Information Technology Services / v.15, no.2, 2016 , pp. 219-233 More about this Journal
Abstract
As social problems including aging, depopulation, healthcare, poverty, a lot of government, organizations is trying to solve the problems. Recently, social innovation is emerging as strategy for solving social problems around the world. Social innovation means more effective, sustainable and new solutions that increase total values of society. This study attempts to introduce microworks of the Samasource as a case of the business-community innovation model using IT. Samasource is one of three social ventures under the nonprofit organization Sama Group established in 2008. Its mission is to alleviate worldwide poverty by connecting unemployed people in impoverished countries to digital work. Based on the internet model "microwork", they split huge digital projects into small scales, and deliver them to BOP(Bottom Of Pyramid) groups through the internet. This case describes a business model, revenue model, and impact of Samasource's Microwork. Implications of the case were suggested in the conclusion. To this end, I would like to provide a meaningful implication to researchers and founders of the South Korea.
Keywords
Social Innovation; Samasource; Impact Sourcing; Microworks; BOP;
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