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http://dx.doi.org/10.14699/kbiblia.2011.22.1.193

A Study on User-Oriented Library Management  

Chung, Hi-Sun (덕성여자대학교 경영학과)
Publication Information
Journal of the Korean BIBLIA Society for library and Information Science / v.22, no.1, 2011 , pp. 193-210 More about this Journal
Abstract
In this era all successful organizations, whether profit or nonprofit, accept marketing concept as management philosophy and try to maximize consumer satisfaction in order to achieve their own goals. Libraries are no exception. A consumer decision process model is borrowed to explain how library service users act through five stages. Armed with information about library users, library management can be more user-oriented and bring higher user satisfaction. Some measures for effective library management are suggested.
Keywords
Library Management; Marketing Management Philosophy; Marketing Concept; Consumer Decision Process Model; User-Oriented Library Service; User Satisfaction;
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