• Title/Summary/Keyword: New Product Development Process Management

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A customized framework for assessing R&D process: Product, service and technology (신제품, 신서비스, 신기술 개발을 위한 맞춤화된 R&D 프로세스 평가 방법론)

  • Jo, Yeongran;Lee, Sungjoo;Yoon, Jea Wook
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.109-134
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    • 2012
  • In this era of globalization and fierce competition, R&D is an essential part of corporate development strategy. Accordingly, much effort has been devoted to identify and verify best practices for successful R&D and to improve R&D processes. Nevertheless, there is still lack of a comprehensive framework for assessing the quality of R&D process, which can be used as a step-by-step guide for process improvement. Therefore, this study purposes to develop a framework for assessing R&D process based on the concept of CMMI, which is a process improvement approach that defines the essential elements of effective processes. In particular, we suggest three types of R&D process-new product development, new service creation and new technology creation-and then develop a customized framework for them. For this purpose, we firstly investigated the characteristics of R&D activities for each type of process and identify its base practices from an extensive literature review. Then, the CMMI approach was adopted and modified to suit the R&D process. Finally, an illustrative example was provided to demonstrate the assessment process and a prototype web-based assessment system was suggested. Research findings will help understand the characteristics of different types of R&D process and provide a customized guidelines for R&D process assessment and improvement.

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An Evaluation of the Relationship between Origins of Corporate Competencies and Business Performance of Taiwan's SMEs

  • Tien, Shiaw-Wen;Wang, Ming-Lang;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.6 no.3
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    • pp.153-172
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    • 2005
  • This study develops an exploratory model to evaluate the relationship between origins of corporate competencies and business performance, which targets small and medium-sized enterprises (SMEs) in Taiwan, analyzes 36 competence items in four functional dimensions: marketing, product design and development, manufacturing, and human resources management. The results from 760 valid samples from managers of Taiwan's SMEs reveal that in marketing competence and manufacturing competence were ranked high by Taiwan's SMEs managers. Elements contributed to manufacturing competence regarding reducing the number of suppliers has not been emphasized by Taiwan's SMEs managers. At the very top of the prevailing management competitive priority list are: (1) product or service quality, (2) timely delivery, (3) quality control improvement during the process, (4) increasing reliability of transportation, (5) introduction of new concepts and continuous improvement, and (6) improving after-sale services. The four competence dimensions are found highly correlated to business performance, which reflects the policy adjustments that Taiwan's small and medium-sized enterprises have made in the changing business environment to respond to the global market.

A Study on the Life-Cycle Assessment and the Case Study for the Environmental Management (환경경영을 위한 전과정평가(LCA)의 고찰 및 사례 연구)

  • Lim, Jae-Hwa;Lee, Seok-Jun
    • Korean Business Review
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    • v.18 no.1
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    • pp.59-79
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    • 2005
  • recently, world is progressing large quantity consumption with continuous Innovation and economic growth and pollution is accelerated at these process. Increase of industry activity and service that is point of corporation activity is discharging environmental pollutants at whole process to manufacture of end product and exhaust process from acquisition of raw material for accompanied product production hereupon. At the same time, being promoting resources consumption by that use much raw material, As a result, is becoming obstacle factors in sustainable development. So, corporation's responsibility for environmental protection is emphasized. Corporation which must prepare in green round or environmental problems should consider environmental effects that is happened over whole life of products that include waste treatment after raw material acquisition and use as well as selling end product simply. A Life Cycle Assessment techniques is normalized and standardized in International Standard Organization for technical committee 207(TC 207) world widely, and effort to apply in corporation's activity because mastering LCA techniques in domestic several corporations is undergone actively. Coming into effect of Kyoto's Protocol and International Organization for Standard 14000 series revision are presenting new survival principle in competition between country or corporation. LCA technique may become very useful means to corporation which wish to attempt environment management in real condition that awareness for environment is important. Also, An LCA to each product is going to cause big effects in corporation's whole image as well as competitive power raising for single product. Therefore, this research wishes to examine some instances for the future competitive product development at the estimation of environmental friendliness using LCA techniques and more theoretical considerations of the LCA techniques that can dominate corporation's fate.

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The Optimal Parameter Decision of$\beta$ carotene Mass Production Using Taguchi Method (다구찌 방법을 이용한 $\beta$-carotene 대량생산의 최적환경 조건 결정)

  • 조용욱;박명규
    • Journal of the Korea Safety Management & Science
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    • v.2 no.3
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    • pp.27-36
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    • 2000
  • The Robust Design method uses a mathematical tool called orthogonal arrays to study a large number of decision variables with a small number of experiments. It also uses a new measure of quality, called signal-to-noise (S/N) ratio, to predict the quality from the customer's perspective. Thus, the most economical product and process design from both manufacturing and customers' viewpoints can be accomplished at the smallest, affordable development cost. Many companies, big and small, high-tech and low-tech, have found the Robust Design method valuable in making high-quality products available to customers at a low competitive price while still maintaining an acceptable profit margin. A study to analyze and solve problems of a biochemical process experiment has presented in this paper. We have taken Taguchi's parameter design approach, specifically orthogonal array, and determined the optimal levels of the selected variables through analysis of the experimental results using S/N ratio.

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An Implementation of an Initial Design System for an Excavator Front Group with an Intelligent CAD Module (지능형 CAD 모듈을 이용한 굴삭기 프론트 초기 설계 시스템 구축)

  • Ju, Su-Suk;Bae, Il-Ju;Lee, Soo-Hong
    • Korean Journal of Computational Design and Engineering
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    • v.12 no.6
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    • pp.405-412
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    • 2007
  • It's difficult for manufacturers to derive a new design from the demands of consumers as quickly as possible and a designer carries out design operation using insufficient resources in initial design. To carry out initial design process efficiently for an excavator front group, it is necessary for a designer to manage lots of parameter with an existing knowledge or with in-house know-how and develop function module that calculates working range and excavator force. By doing so, it will bring up the optimized values of parameters based on the DOE in the early design stage. In this paper, a new approach to improve the process with optimized parameters is proposed to reduce a product development time of the excavator front design.

The Effects of Information Search on New Product Development Process and Performance (정보탐색이 신제품개발 과정 및 성과에 미치는 영향)

  • Shim, Duksup;Ha, Seongwook
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.109-127
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    • 2020
  • This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

The Performance of the National Authorization System of Private Qualification (강건설계방법을 활용한 창의적 문제해결 실습과정)

  • Kim, Tai-Oun
    • Journal of Engineering Education Research
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    • v.11 no.1
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    • pp.64-75
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    • 2008
  • A new product development and product realization process (PRP) is a circulating and feedback process by generating ideas through creative problem solving process. The early stages of PRP correspond to conceptual design and product development, in which a large portion of product life cycle cost can be saved. The optimal design method for this stage is a robust design suggested by Taguchi. Quality must be 'engineered in' since it can not be 'inspected out.' A robust design is an engineering methodology to improve the quality of a product by minimizing the efforts of variations without eliminating the causes. The objective of this study is to propose a scheme and a case study of robust design for exploring design parameters, and introduce a creative problem solving process. Major research subjects include a creative problem solving process, robust design procedure and their implementation. For the experiment of Taguchi method, a toy catapult is adopted. For the creativity development, a short project is assigned to devise a similar tool with the toy catapult. A reference model is suggested to compare and evaluate their ideas.

A Study on Method for software Quality control (소프트웨어 품질관리 방법에 관한 연구)

  • Im Dae-Heug;Jang Young-Suk
    • Management & Information Systems Review
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    • v.15
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    • pp.245-262
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    • 2004
  • As the competition between countries has become higher and the notion of software quality has been widely spread. it has been necessary to develop technologies that can ensure and produce high quality software. With the advent of information-oriented society. quality control has to transfer to the quality control activities focused on software system instead of those activities focused on hardware system. If so, how do we get to handle the quality control on the basis of the new approach. Also, as software applications have grown, so too has the importance of software quality. In order to manage software quality, the technology to specify and evaluate both the software product quality and development process quality objectively quantitatively is most important. To produce products of good quality, we need a more progressive quality control system according to the need of software development life cycle. In other words, we do software right the first time or build quality in the process. On the basis intermediate and final time or build quality in the process. On the basis of data achieved, we can evaluate the products according to the consequences of the data, What are the problems to contrive the software quality control system?, we con promote the quality of products. To achieved that goal, we con provide a suitable the technique and method of software quality control.

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A Study Development of Production Information System for Real-time of POP (POP(Point of Product)에 의한 실시간 생산정보시스템 구현 연구)

  • 박주식;박진홍;강경식
    • Journal of the Korea Safety Management & Science
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    • v.5 no.1
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    • pp.45-56
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    • 2003
  • This study intend to make easy modification, even if there is a new job or structure change, by modularizing program and computerize and automation of production control management used in CIM. Under the condition where manager control production on the job-site, for increasing connection with other operation and management on the computer by monitoring center computer, Recognizing information by computer is needed, it is possible by converting transaction. So production increase and quality improvement are possible by diminishing manager's and producer's work with the result of the study combining POP and CIM, after that, in e-business and m-business period that every enterprise must pass, customer satisfaction and sales promotion are possible with employee's computerizing minds. These study result also can knowledge process condition with theoretical class and have a power in finding a solution with foundation of theoretical knowledge.

Strengthening Market Position through Branding "CheongKwanJang" - The Case of Korea Ginseng Corporation

  • Koo, Kay Ryung;Kim, Sang Yong;Kim, Seok Kyun;Jun, Mina
    • Asia Marketing Journal
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    • v.20 no.2
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    • pp.85-98
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    • 2018
  • Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.