• 경영과학
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• 제16권2호
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• pp.13-32
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• 1999

Concurrent Engineering is one of the information-based product development approach. Yet, the method of organizing the project team for the concurrent engineering is not clear. This study focuses on deriving a method to organize an information-based project team. The model consists of 4 layers : IT infrastructure, organization of the information-based project team, operation of the project team, an organization culture. Based on an analysis of new product development case, this study attempts to verify the model and to suggest more effective way of organization design and management for new product development.

• Asia Marketing Journal
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• 제7권3호
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• pp.53-76
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• 2005

복잡성(complexity)은 신제품개발 과정에서 프로젝트 팀이 빈번하게 당면하는 개발과제의 주요 속성으로 이에 대한 적절한 대처 여부는 신제품개발의 성과에 적지 않은 영향을 미친다. 복잡성이란 속성이 신제품개발의 관리에서 주목 받게 된 배경으로는, 우선 제품개발과정에서 당면하는 복잡성이 증가 추세에 있다는 점을 들 수 있다. 새로운 기술과 공법 그리고 소재의 등장, 복합 제품의 개발(예: 디지털 컨버전스), 또한 기업간 제휴를 통한 개발은 신제품개발의 복잡성 증대와 관련이 된다. 한편 신제품개발의 복잡성에 대한 미흡한 대처는 개발과정의 지연, 개발비용의 예산 초과, 제품개발의 포기 등과 같은 부정적 결과를 초래한다. 이와 같이 복잡성의 증대 추세 및 복잡성으로 인한 적지 않은 영향력을 고려해볼 때, 신제품개발 과정에서 당면하는 복잡성에 대한 연구의 필요성은 증대된다. 그러나 아직까지 복잡성에 대한 연구는 현실적 필요성에 비해 상대적으로 적은 관심만이 기울여져 왔다. 본 고에서는 신제품개발 과정에서 당면하는 복잡성에 대한 주요 연구과제들을 살펴보는데 그 목적이 있다. 이를 위해 우선, 주요 영역별로 나누어 그간의 복잡성에 대한 연구성과를 정리한 다음, 이를 토대로 향후 중요시되는 연구과제들을 도출하고자 한다. 신제품개발 과정의 복잡성에 대한 주요연구과제에 대한 이러한 고찰은, 향후 이 분야에 대한 연구 전개에 있어서 하나의 발판이 될 것으로 기대된다.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2003년도 춘계학술대회 논문집
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• pp.34-37
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• 2003

This paper proposes a BPM(Business Process Management) system framework for the NPD(New Product Development) of automotive suppliers. Recently many enterprises change their organization from function-oriented to process-oriented through BPR (Business Process Reengineering). Especially, based on quality systems like QS9000, it is required to documented business processes and continuously improve these processes for customer satisfaction. NPD, the most significant function for industrial competition, is reinforced by the best practices business process to satisfy the requirements of quality systems. The main objective of the paper is the development of the information system that supports the best practices process management. For this, first, we define the requirements of BPM system for NPD based on the viewpoint analysis, and then propose a DES (Design Execution System) framework based on dynamic workflow engine. The DES is addressed in the characteristics of a NPD business process, integrated project management, and process execution. A prototype DES system has been developed in the web environment. Its validity is demonstrated by applying it to an automotive supplier.

• 벤처창업연구
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• 제7권4호
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• pp.159-168
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• 2012

본 연구는 우리나라 중규모 제조기업에서 전기전자, 기계 및 엔지니어링, 부품 소재산업을 모집단으로 하고 이들 모집단에서 전기전자 부문 12개 기업, 기계 및 엔지니어링 부문 18개 기업, 부품 소재 부문 16개 기업 등을 표본으로 선정하여 이들 표본기업의 기술경영의 실태를 분석하고 기술경영의 펙터가 신제품개발 성과에 미치는 영향을 분석하였다. 분석 결과 기술경영 펙터 중에 CTO를 비롯한 최고경영층의 기술경영에 대한 의지는 비교적 높게 나타났으나 그 외 사업전략과 기술전략의 연계성, 개방형 연구개발 시스템, 체계적 일정관리, 연구개발 인력관리, 제품수명주기관리 시스템 개발과 적용 등은 보통보다 조금 높은 수준인 것으로 나타난 점으로 볼 때 이들 각 분야에 대한 중요성의 인식과 더불어 보다 많은 노력을 강구하여야 할 필요성을 알 수 있다. 또한 가설검정 결과에서 이들 중규모 기업들이 신제품개발성과(신제품개발 기간 단축, 제품수명주기에 부합, 제품경쟁력 증대)를 높이기 위해서는 기술경영에 대한 최고경영층의 확고한 의지와 지원이 따라야 하고 사업전략과 기술전략의 연계성을 반드시 고려하여야 하며 신제품개발 일정관리를 체계적으로 하고 개방형 연구개발 시스템을 강화하며 연구개발 인력관리와 특히 PLM시스템 개발과 적용을 동시에 수행하여야 함을 알 수 있다.

• 경영과학
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• 제28권2호
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• pp.75-92
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• 2011

This study investigates how cognitive and affective conflict affect performance and social outcomes in the new product situation. We examine the corporate, project, and personal characteristics that determine the level of inter-functional conflict between marketing and R&D. From a survey of Korean high-tech companies, we found : (1) time pressure was positively related to cognitive and affective conflict, (2) joint reward systems, interdepartmental connectedness, and years of education were negatively associated to cognitive conflict, (3) while cognitive conflict was positively related to new product creativity and NPD performance, affective conflict was negatively associated to marketing-R&D integration and perceived effectiveness of the relationship, as well as new product creativity and NPD performance.

• 유통과학연구
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• 제14권7호
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

• 기술혁신연구
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• 제21권1호
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• pp.165-198
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• 2013

본 연구의 목적은 R&D성과를 높이기 위해 신제품개발프로세스 단계별로 연구 개발을 수행하면서 고려되어져야 할 위험요인을 식별하고, 위험요인의 영향을 분석하기 위한 것이다. 이를 위하여 본 논문은 대한민국의 대표 IT 기업인 삼성 및 LG전자의 계열사가 최근 5년 이내 개발한 IT 신제품에 대한 설문조사를 기반으로 하였다. 연구는 우선적으로 신제품개발프로세스에 따라서 위험요인을 식별하였고, 설문지를 통해 식별된 위험요인을 평가하였다. 위험의 영향을 분석하기 위해 R&D 성과를 기반으로 로지스틱 회귀분석을 실시하였다. 위험요인의 영향은 저 성과 그룹에서 높게 나타남을 알 수 있었다. 고 성과 그룹은 R&D 성과를 높이기 위해 프로젝트를 관리하는데 있어서 위험을 중요한 일로 간주하고 있었으며, 효과적으로 위험요인을 잘 관리하였다. 결론적으로 R&D 성과를 높이기 위해 신제품개발프로세스 단계별로 위험요인을 식별하고 분석한 후, 영향력이 큰 위험을 집중적으로 관리하는 위험관리활동이 필요함을 알 수 있었다.

• Industrial Engineering and Management Systems
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• 제14권4호
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• pp.325-334
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• 2015

Nowadays, crowdsourcing has become a popular concept and is widely used in many social, economical and technological areas. For consumer product design, crowdsourcing is implemented extensively with many cases. Although there has been a lot of research on the application of crowdsourcing for product design, the big picture of how factors influence the participartion of individuals from the crowd in a crowdsourcing project for product design has not yet been understood. This paper aims to investigate the relationships of crowd participation and influencing factors including: process, product, and reward. To do this, we conducted a survey on a crowd of engineering individuals and analyzed the collected data with data mining techniques. Main findings include the relationships of crowd participation versus process, product, and reward factors as well as regression models to predict crowd participation.

• Journal of East Asia Management
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• 제4권1호
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• pp.53-77
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• 2023

Modern company faces an uncertain future and a competitive environment and are seeking new technologies and creative products to ensure the corporate growth and survival in the market through continuous innovation. "University Industry Cooperation(UIC)" is a point of contact for overcoming the crisis faced by companies and universities in this era and a cooperation platform for mutual prosperity. As a subsidiary of a university, "Technology Holding Company(THC)" is attracting attention as a new window for UIC in Korea. The role of THC is to establish and foster the business opportunities of their subsidiaries and to return investment profits to the university ecosystem again. But recently, the life cycle of technology is getting shorter, and the development cost is steadily increasing. In particular, with the increase of hybrid projects based on convergence and combination, the risk of conducting research(R&D) and new product development(NPD) projects is gradually increasing. A PMO refers to a project management organization that can contribute to improving the success rate of projects with increasing uncertainty by supporting project visibility and appropriate decision-making. The purpose of this study is to raise a research question on whether THC's corporate performance can be improved when "Project Management System(PMO Service)" is introduced into the subsidiary incubation system of THC. This study proposes several research methods to identify the relationship between the introduction of PMO and the corporate performance of THC.

• Industrial Engineering and Management Systems
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• 제11권3호
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• pp.266-275
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• 2012

The rise of crowdsourcing and web 2.0 opens plenty of opportunities for companies who want to exploit external sources of ideas for internal innovation. Utilization of crowdsourcing for product design and development has been attracting the attention of both enterprises and researchers. Many cases of implementation of crowdsourcing for product design and development such as: Threadless, FIAT Mio, Lego online Factory, etc., have made crowdsourcing a promising alternative source of innovative power. Although crowdsourcing gained access due to improved Internet access and web 2.0, it is little understood how the crowd, with respect to participation, behaves for any crowdsourcing project. To investigate this, we conducted an experiment on a real crowd of engineering related individuals to figure out the crowd participation pattern for various product design and development phases of a new product development project. The experiment results give a quantitative view of the participation of the crowd (i.e., crowd participation pattern) in various phases of a product design and development process that utilizes crowdsourcing, provide a practical guidance for companies to harness the power of the crowd sensibly, and provide experimental data for further research in this field.