• Title/Summary/Keyword: Motivation to Lead

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Effects of Advertising Campaign on the Salesperson's Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?

  • YOO, Changjo;CHO, Yooncheong
    • The Journal of Industrial Distribution & Business
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    • v.10 no.6
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    • pp.7-17
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    • 2019
  • Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

A Study on the Relationship among the MBTI Personality Types, Self-Efficacy, Major Satisfaction and Freshmen's Academic Achievements in Airline Service department

  • Kim, Mun-Kyung
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.12
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    • pp.185-193
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    • 2018
  • The purpose of this paper was to identify the relationship among the MBTI personality types, self-efficacy, major satisfaction and freshmen's academic achievements in airline service department. To this end, a survey was conducted in 113 university freshmen of airline service department from June 18 to 29, 2018. And the data were collected their MBTI results and GPA scores. MBTI results used to analyze student's personality type. The collected data were analyzed using 'SPSS Statistics 21.0'. Analysis methods such as frequency analysis, cross-tabulation analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis were used. The findings of this study are as follows. The type of personality in the airline service department affects the self - efficacy such as self - control efficacy, confidence, preference of the task difficulty, and also affects the major satisfaction and the academic achievement. The self - efficacy affects the major satisfaction and the academic achievement, and also the major satisfaction can affect academic achievement. Therefore, by developing an effective teaching strategies that fits students' personality type characteristics, and by inducing motivation to learn, raising self-efficacy naturally will lead to higher major satisfaction and academic achievements.

Effective shared process and application of knowledge management (KM) in interior design service industry

  • Choi, Seung-Pok
    • International Journal of Contents
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    • v.6 no.3
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    • pp.65-70
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    • 2010
  • This paper addresses the importance of knowledge management (KM) and the relationship of that theory when applied to improving interior design organizational performance in four areas: people, processes, design products, and organizational performance. Included is the way knowledge theory manifests in three different professional settings: coaching and training, designing, and service settings. Knowledge management, although well established in interior design services, requires effort in coaching and training as motivation is a critical variable. Whereas, strategies for knowledge management vary from industry to industry given diversity in situational variables, knowledge in each professional setting can be significantly aided by capturing and storing empirical, tacit, and explicit information, providing real-time electronic storage and retrieval of information [5] and consistent with transformational theory, through opening communication channels across the full range of the organization, inspiring and motivating individuals, and aligning all members of the organization toward a common vision [8]. Professional settings discussed in this paper are:(a)an learning organization enumerated in KM; (b)designing factors for managing knowledge theory themes; and (c)service, effective, efficient, and innovative KM application that is relevant to the process of developing effective KM for interior design service organizations. Folded within each will be a discussion on KM's impacts on visions, strategies, costs, and organizational performance. It has reiterated the impact of KM on one level might lead to synergistic impacts on another. Thus, KM has the potential to produce several interconnected impacts on people, design products, processes, and organizations.

The Impacts of Knowledge Level and Need for Closure and on Overall Evaluations : Considering the Moderating Role of Situational Severity (지식수준과 종결욕구가 전반적 평가에 미치는 영향 : 상황적 심각성의 조절효과를 중심으로)

  • Kim, Cheongil
    • Knowledge Management Research
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    • v.10 no.4
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    • pp.115-131
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    • 2009
  • This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

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A Study on the Groove Design in Ball Screws (볼나사 그루브 상사비 결정에 관한 연구)

  • Park, Cheol-U;Kim, Dae-Eun;Lee, Sang-Jo
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.20 no.1
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    • pp.154-162
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    • 1996
  • Ball screws are commonly used in linear motion feeding systems of various machine tools and automated systems. They are known to have relatively little backlash, high precision and efficiency compared to ordinary lead screws. Furthermore, the effectiveness of ball screw has made it the preferred choice of many newly developed high speed precision feeding units. The motivation of this work is to establish the groove edsigh basis of ball screws for the reduction of contact fatigue failure. In most instances, fatigue failure between ball and shaft groove is due to excessive contact pressure. Especially, the excessive load is causative of plastic flow below the contact surface, which can contribute to surface failure. But, in spite of small load, if groove conformity rate is large, contact pressure is increased and internal shear stress reach the yield value of the material. In such a point, the authors deal with design procedure for deciding the permissible conformity rate of a ball screw groove with the computational evaluation of contact pressure and maximum shear stress.

Concept Analysis of Well-dying in Korean Society (한국사회의 웰다잉 개념분석)

  • Kim, Gahye;Park, Yeon-Hwan
    • Journal of muscle and joint health
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    • v.27 no.3
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    • pp.229-237
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    • 2020
  • Purpose: This paper aims to clarify the concept of well-dying in the sociocultural context of Korea. Methods: Walker and Avant's method was chosen for the concept analysis. Through a literature review of 36 papers, the attributes and definition of well-dying were derived. Results: The literature revealed that in Korean society, well-dying is defined as the process of actively preparing for death throughout life. The attributes of the concept are a reflection on death, death acceptance, searching for meaning, transcendence, advance decision-making, and sharing values with family. The motivation for thinking about death, the hope of dying with dignity, and the Korean cultural view of death precede the concept, followed by dying with dignity, personal and family happiness, and improved quality of life and death. Conclusion: This study may lead to the unification of concept use based on mutual understanding, thus enabling effective communication in research, education, and clinical settings. This can be the rationale for the development of tools and educational programs as well as establishing policies related to well-dying in Korea.

Effects of Simulation-based Learning on Stress, Problem Solving Ability, Self-Efficacy, and Resilience of College Nursing Students

  • Kyoungrim, Kang;Sang-Hwa, Lee;Dong-Hee, Kim;Kyo-Yeon, Park
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.8-18
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    • 2022
  • Objectives: The objective of this study was to explore the effects of the simulation-based learning program on stress, problem-solving ability, self-efficacy, and resilience of final-year nursing students in a college in South Korea. Methods: The design of the study was a one-group pretest-posttest. The participants of this study were final-year nursing students in 2018. A total of 105 students completed it. The intervention was an 8-week simulation-based practice course. The primary and secondary outcome measures were baseline and follow-up questionnaires regarding demographic factors, stress, problem-solving ability, self-efficacy, and resilience. Results: Problem-solving ability (t=6.567, p<.001), self-efficacy in four situations (p<.001) and resilience (t=2.352, p=.021) increased after simulation-based learning than before learning. Stress also increased after simulation-based learning compared to before learning (t=5.960, p<.001). The level of stress, self-efficacy, and resilience were mainly related to participants' satisfaction with their clinical placement, and interpersonal relationships (p<.05). Conclusions: Simulation-based learning is expected to improve nursing students' problem-solving ability, self-efficacy, and resilience. This can lead to induce learning motivation of nursing students, improve their coping strategies for solving problems, and ultimately provide high-quality care.

Qualitative Analysis of the Creative Design Process of Elementary School Students in STEAM Class (STEAM 수업에서 나타난 초등학생의 창의적 설계 과정 질적 분석)

  • Jeon, Jeong-Hee;Shin, Young-Joon
    • Journal of Korean Elementary Science Education
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    • v.37 no.2
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    • pp.93-109
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    • 2018
  • The purpose of this study was to analyze the character of the creative design processes that appear at the creative design stage of the design thinking based on STEAM class and what factors affect the creative design process. Students who served as the subjects of this study were 4 elementary school students. We developed the design thinking based on STEAM program to look more specific the creative design process. The project was conducted with a total of 12 sheets of paper materials. The conclusions of this study are as follows. First, the problem solving process of the design thinking based on STEAM classes is not anticipatory and is cyclical and complex. So, teachers should provide sufficient time for students to create and simulate ideas and accept the solving problems through trial and error. Second, Having presented the STEAM class as a practical problem in the real world, there was less fear of students' failure and heightened motivation and enthusiasm. Providing with the real topic and open questions in classrooms can lead to students' voluntary participation in the classroom. Third, In the design thinking based on STEAM class, students develop concrete ideas through visualization courses. The group of students made the best solutions through communication.

조직시민행동이 정보시스템 사용성과에 미치는 영향: 흡수능력의 매개역할을 중심으로

  • Gil, Jin-Ho;Gwak, Gi-Yeong
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.525-540
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    • 2008
  • With the competitive pressure and the development of information and communication technology, many organizations have introduced various kinds of enterprise-wide systems like enterprise resource planning (ERP) systems as strategic tools for the purpose of improving organizational performance. Despite their promised strategic benefits, however, their implementation has suffered from a high failure rate and difficulty in realizing the anticipated benefits. Previous studies have indicated that one of the most critical failure reasons is the lack of knowledge sharing and utilization across organizations. As a consequence, many information systems (IS) researchers have paid attention to examining the effect of absorptive capacity closely associated with knowledge sharing and transferring on IS usage performance. ERP systems implementation involves changes not only in systems but also in processes and other social dimensions, which can be related to organizational citizenship behavior (OCB) requiring appropriate communications and interactions among organizational members. A lack of communications and interactions due to a lack of OCB might lead to weak absorptive capacity and thus negatively influence knowledge sharing across organizations, because OCB facilitates a successful collaboration among functional units and positively impacts individual's attitude toward radical organizational change. With this motivation, this study has two research objectives. First, it introduces and tests a theoretical model accounting for the relationships among performance of ERP system usage, absorptive capacity, and OCB. Second, it examines a mediating role of absorptive capacity between OCB and performance of EPR system usage. Theoretical and practical implications of the study ware discussed, along with its limitations.

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Ethnographic Analysis on Health-related Behavioral Patterns of Male College Students in a Weight-control Program (문화기술지를 이용한 체중조절 성공 남자 대학생의 건강행위 양상)

  • Kim, Jeong Soo
    • Journal of Korean Public Health Nursing
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    • v.27 no.2
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    • pp.241-253
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    • 2013
  • Purpose: We performed an ethnographic analysis on health-related behavioral patterns of male college students enrolled in a weight-control program. Methods: The participants in this study were 12 obese male college students and one member of the health program staff. Data, collected through interviews and participatory observations during fieldwork, were analyzed using text analysis and taxonomic methods. Results: Patterns of health behavior were categorized into one of two types: the type with a willingness and motivation toward improving health (including a positive management of diseases and lifestyle) or the type concerned with social development and competence (including the application of strategic relationships and a self-conscious inclination toward appearance). Conclusion: The concepts of body and health in sociocultural contexts lead to weight-control practices. These results strongly indicate that providers of dieting programs for young adults need to understand the physical and psychological concerns of their students. Moreover, another implication from our results is that health-related interventions should be designed according to specific aspects of its participants.