• Title/Summary/Keyword: Media Relations

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Confirmation Bias on Public Advertising & Public Relations Performance: Comparing simultaneous vs. sequential information (공공 광고/PR 성과에 대한 확증편향: 동시적 vs. 순차적 정보 제공 비교를 통하여)

  • Woo, Chong-Moo;Choi, June-Hyock;Choi, Hong-Lim
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.89-95
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    • 2020
  • In the digital media environment, the communication of government agencies has changed in various forms and the expertise has been strengthened. However, there are still negative views on the performance of public communication by government agencies. Criticism by prejudice, rather than rational evaluation, can hinder the development of public communication. Therefore, this study intends to identify whether there is a confirmatory bias in evaluating the performance of public communication by government and to suggest alternatives. To this end, this study confirmed that there is a possibility of confirmatory bias in evaluating the performance of public advertising/PR by comparing the simultaneous and sequential environments. The results of this study are expected to contribute to sharing and expanding public values by presenting rational criticism and evaluation methods for public communication.

An MPEG-4 Contents Authoring System based on Temporal Constraints Model supporting User Interaction (사용자 상호작용 지원 시간 제약 모델 기반 MPEG-4 컨텐츠 저작 시스템)

  • 김희선;김상욱
    • Journal of KIISE:Computing Practices and Letters
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    • v.9 no.2
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    • pp.182-190
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    • 2003
  • For temporal relations of interactive media such as MPEG-4, it is necessary for a temporal model that can update dynamically presentation time and temporal relations among objects by user events occurring during playback. Also, 811hough the temporal attributes are changed by user events, the validity of scene must be maintained. In this paper, we propose a temporal model that supports user interaction and developed an MPES-4 contents authoring system applying this model. We define the temporal relations of MPEG-4 that tan be authored and user interactions that can change the temporal properties. This authoring system defines the constraints on temporal relations and events and can generate the scene without error by checking the constraints. Also it provides the authoring environment to author visual]y temporal relations and events in MPEG-4 scene and generates the MPEG-4 stream by encoding the authored scene.

Media Use during the Sewol Ferry Disaster and Post Traumatic Stress Disorder (미디어 이용과 외상 후 스트레스 장애(PTSD): 세월호 사건을 중심으로)

  • Park, Nohil;Chang, Seok-Hwan;Jeong, JiYeon
    • Journal of Digital Contents Society
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    • v.19 no.4
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    • pp.673-683
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    • 2018
  • The accident of Sewol Ferry is a disaster that provoked serious mental shock to the Korean people way beyond the level of generally-perceived catastrophic aftermaths. The purpose of this study is to examine the relationship between vicarious disaster experiences through media and post-traumatic stress(PTSD) symptoms of media users related to the accident. The responses of 417 people consisted of college, middle and high school students, and adults in a metropolitan area were collected for 12 days from the April 28, 2014 right after the accident. The results showed that the level of PTSD of social media users were higher than that of traditional media (newspapers or TV news) users on the accident. Also, the amount of use of disaster news information and social media revealed positive correlations with PTSD. Implications of this study are to demonstrate possible mechanisms of psychological trauma mediated by media on a disaster and its empirical data and to facilitate further research.

An Exploratory Study on the Management Framework of Social Media as Knowledge Creation Platform (지식 창조 플랫폼으로서의 소셜미디어 관리모델 설계를 위한 탐색 연구)

  • Kim, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.149-158
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    • 2012
  • Much attention is being paid to social media because of their potentials to draw collective intelligence. In this context does this study attempt to draw some implications of social media as knowledge creation platform and suggest a conceptual framework of social media management. Information sharing among the public through social media literally produces profound influence throughout the society and thus not only business firms but all levels of public institutions, including government are seeking to take its advantage for various purposes such as public relations, crowd sourcing, etc. Especially considering that social media open the possibility of social knowledge creation platform in the Big Data era, this study is perhaps able to contribute to further development of social media management model together with a series of measuring indexes.

Policies of Broadcasting and Telecommunication In Smart Media Convergence Age: Focus on the Policy Paradigm and Public Relations Strategies for Dynamic Quality of Life (스마트미디어융합시대 방송통신정책: 삶의 질을 위한 정책 패러다임과 정책 PR을 중심으로)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.99-111
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    • 2011
  • Nowadays, the rapid progress and worldwide use of smart-media(SNS) has resulted in coming of the smart media convergence age. In practice, however, the effectiveness of smart media convergence society is limited by the difficulties of using it, which include accessibility, waiting for loading, clutter, old information, privacy risks, expensive communication, etc. The conquest of these difficulties must be policy target of broadcasting and telecommunication for high quality of communication life. From this perspective, this paper proposes a new policy of broadcasting and telecommunication based on the dynamic quality of life for the smart media convergence society. This smart convergence policy will not promote only the development and production of smart media contents but also its stable supply and it will secure the accessibility and privacy. In conclusion, this paper reveals that the components of quality of life are important elements of broadcasting and communication policies which will eventually lead to the popular use of smart media and enhance its quality.

Video Meta-data model for Adaptive Video-on-Demand System (적응형 VOD 시스템을 위한 비디오 메타 데이터 모델)

  • Jeon, Keun-Hwan;Shin, Ye-Ho
    • 한국컴퓨터산업교육학회:학술대회논문집
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    • 2003.11a
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    • pp.127-133
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    • 2003
  • The data models which express all types of video information physically and logically. and the definition of spatiotemporal relationship of video data objects In This paper, we classifies meta-model for efficient management on spatiotemporal relationship between two objects in video image data, suggests meta-models based on Rambaugh's OMT technique, and expanded user model to apply the adaptive model, established from hyper-media or web agent to VOD. The proposed meta-model uses data's special physical feature: the effects of camera's and editing effects of shot, and 17 spatial relations on Allen's 13 temporal relations, topology and direction to include logical presentation of spatiotemporal relation for possible spatiotemporal reference and having unspecified applied mediocrity.

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The Importance of Concept Advertising (광고에 있어서 컨셉트의 중요성)

  • 신용순
    • Archives of design research
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    • v.11 no.1
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    • pp.89-98
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    • 1998
  • Advertising is persuasion activity, carrying concept to the aimed target through non-personal media. This study concerns on the very concept. Its meaning, their relations and strategic ' position in advertising. This study tried to clarify concept of concepts used as various meanings and set up making-concept method. Accordingly, this study begins with surveys of product concept, advertising concept and creative concept. And then tried to clarify their relations and strategic position in advertising, On the ground of the above achievements, this study set up the effective making-concept rules through TV commercials case study.

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HIGH-SPEED FLOW PHENOMENA IN COMPRESSIBLE GAS-LIQUID TWO-PHASE MEDIA (압축성 기-액 이상매체중의 고속 유동현상)

  • Shin, Byeong-Rog
    • 한국전산유체공학회:학술대회논문집
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    • 2007.10a
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    • pp.249-257
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    • 2007
  • A high resolution numerical method aimed at solving gas-liquid two-phase flow is proposed and applied to gas-liquid two-phase shock tube problem. The present method employs a finite-difference 4th-order Runge-Kutta method and Roe's flux difference splitting approximation with the MUSCL TVD scheme. By applying the homogeneous equilibrium cavitation model, the present density-based numerical method permits simple treatment of the whole gas-liquid two-phase flow field, including wave propagation and large density changes. The speed of sound for gas-liquid two-phase media is derived on the basis of thermodynamic relations and compared with that by eigenvalues. By this method, a Riemann problem for Euler equations of one dimensional shock tube was computed. Numerical results such as detailed observations of shock and expansion wave propagations through the gas-liquid two-phase media and some data related to computational efficiency are made. Comparisons of predicted results and exact solutions are provided and discussed.

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The Marketing Strategy through Sports Media to Stimulate a Consumer Sentiment

  • LEE, Jae-Hyung
    • The Journal of Industrial Distribution & Business
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    • v.13 no.7
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    • pp.27-35
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    • 2022
  • Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

Digital Forensic Investigation on Social Media Platforms: A Survey on Emerging Machine Learning Approaches

  • Abdullahi Aminu Kazaure;Aman Jantan;Mohd Najwadi Yusoff
    • Journal of Information Science Theory and Practice
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    • v.12 no.1
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    • pp.39-59
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    • 2024
  • An online social network is a platform that is continuously expanding, which enables groups of people to share their views and communicate with one another using the Internet. The social relations among members of the public are significantly improved because of this gesture. Despite these advantages and opportunities, criminals are continuing to broaden their attempts to exploit people by making use of techniques and approaches designed to undermine and exploit their victims for criminal activities. The field of digital forensics, on the other hand, has made significant progress in reducing the impact of this risk. Even though most of these digital forensic investigation techniques are carried out manually, most of these methods are not usually appropriate for use with online social networks due to their complexity, growth in data volumes, and technical issues that are present in these environments. In both civil and criminal cases, including sexual harassment, intellectual property theft, cyberstalking, online terrorism, and cyberbullying, forensic investigations on social media platforms have become more crucial. This study explores the use of machine learning techniques for addressing criminal incidents on social media platforms, particularly during forensic investigations. In addition, it outlines some of the difficulties encountered by forensic investigators while investigating crimes on social networking sites.