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http://dx.doi.org/10.9723/jksiis.2012.17.7.149

An Exploratory Study on the Management Framework of Social Media as Knowledge Creation Platform  

Kim, Sang Wook (충북대학교 경영정보학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.17, no.7, 2012 , pp. 149-158 More about this Journal
Abstract
Much attention is being paid to social media because of their potentials to draw collective intelligence. In this context does this study attempt to draw some implications of social media as knowledge creation platform and suggest a conceptual framework of social media management. Information sharing among the public through social media literally produces profound influence throughout the society and thus not only business firms but all levels of public institutions, including government are seeking to take its advantage for various purposes such as public relations, crowd sourcing, etc. Especially considering that social media open the possibility of social knowledge creation platform in the Big Data era, this study is perhaps able to contribute to further development of social media management model together with a series of measuring indexes.
Keywords
Social Media; Knowledge Creation Platform; Crowd Sourcing;
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