• Journal of the Korean Society of Clothing and Textiles
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• 제31권1호
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• pp.141-150
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• 2007

The purpose of this study was to examine variables affecting fashion consumer ethics. 202 consumers living in Seoul and its suburb participated in this study. Data were analyzed by using descriptive statistics, factor analysis and multiple regression for this study. As the results, consumer ethics was classified into three factors such as 'Purposely illegal behavior', 'Tacitly illegal behavior' and 'Socialized illegal behavior' factors. Second, regarding ethics judgement, machiavellianism only had affected consumer ethics. Results showed that 'Tacitly illegal behavior' and 'Socialized illegal behavior' of consumer ethics affected consumer ethics on Fashion Products. Finally, results of multiple regression revealed that psychological factors such as compensatory purchasing, materialism and propensity of religion accounted for 19% of the explained variance in fashion consumer ethics. Based on these results, a fashion educational program about consumer ethics related to fashion industry would be suggested.

• Journal of the Korean Home Economics Association
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• 제26권3호
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• pp.33-42
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• 1988

The study was to investigate the relationship between clothing variables (Conformity, Modesty, Importance) and environmental variables of Family (the Value Orientations of Family, the Psychological Process of Family), according to sex and region. the subjects were university students in Kyoung nam and Pusan (Male; 397-Pusan 183 and Kyoung nam 214, Female; 401-Pusan 224 and Kyoung Nam 177). Survey method was questionnaires. The data was analyzed with frequency, Pearson's Parson's Correlation, T-test, Multiple Regression using the SPSS. The results were as follows; 1. There was significant difference between clothing Variables in Young nam, but partially significant difference in Pusan. 2. There was partially significant difference between clothing Variables and Environmental Variables of family in each male & female Kyoung nam & Pusan). 3. In the T-test, between clothing Variables and Environmental Variables of family, difference between male and female was shown that female student was higher than male student all of Clothing Variables and male student was higher than female student t in the case of Environmental Variables of family, In the difference between Pusan and Kyoung Nam, male student was shown significant difference in the case of Conformity, materialism and love-Rejection, female student in the case of Modesty, Importance, materialism and Social rising. 4. In the multiple Regression analysis between clothing variables and Environmental Variables of family, clothing voriables partially were effected on the Environmental Variables of family in the cases of male and female in Pusan & Kyoung Nam.

• The Research Journal of the Costume Culture
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• 제12권6호
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• pp.971-983
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• 2004

The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.

• Journal of the Korean Society of Clothing and Textiles
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• 제21권3호
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• pp.524-535
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• 1997

The purpose of this study was to find out the clothing values and meanings by material values. The researcher used the scales of Richins & Dawson (1992) for Materialism Scale. The scales of Prentice (1987) and Ricllins (1994a, 1994b) for privateand public meanings of clothing. The scales of Prentice (1987) and Richins (1994a, 1994b) for importance clothes of private and public meanings.. The scales of Creekmore (1968) for clothing values. The subjects of this study were 154 girl students in the university. The research materials was analyzed by Frequency, MANOVA and Scheffe test The results of this study were as follows; 1) Higher group of material values had an orientation that emphasizes enjoyment values of clothing in private moaning and seems expensive of clothing in public meaning. 2) All group set a high value on both suits and jeans in clothing of private meanie that meant both interpersonal and enjoyment values and put much worth on both suits and mustang that concerned both costly and brand. 3) Higher group had significantly difference in aesthetic value and political value, and lower had significantly differene ineconomic value and theoretical value.

• Journal of the Korean Home Economics Association
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• 제46권2호
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• pp.113-125
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• 2008

In order to develop leisure activity programs, the responses of 900 middle and high school students to a questionnaire survey were analyzed. Between May 7 and May 21, 2007. we routinely interviewed adolescent (middle and high school) students from Daegu City. After initial screening, the responses of 874 students were used for statistical and descriptive analysis. The findings were as follows: 1) Respondents indicated the highest preference for 9-leisure activity programs, with physical training rating the highest. 2) Adolescent requirement for leisure activity programs varied according to demographic factors; sex, age, religion, family living standards level, monthly average allowance. 3) Adolescent requirement for leisure activity programs varied according to value disposition patterns; materialism and job achievement-oriented value disposition, human relationship-oriented value disposition, enjoyment-oriented value disposition. 4) Adolescent requirement for leisure activity programs varied according to leisure-constrains factors; social constrains, individual and time constrains, family constrains, economic constrains.

• The Research Journal of the Costume Culture
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• 제26권3호
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• Journal of Families and Better Life
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• 제11권2호
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• pp.169-181
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• 1993

The purpose of this study was to investigate the implementing level of housewife's manage-ment behavior related to reducing environmental pollution and the effects of three variable-groups on management behavior related to reducing environmental pollution. The research data were collected by structured questionnare and 544 cases were finnally selected. The data analysis was conducted by the method of frequency mean Pearson's correla-tion multiple regression. The major findings were as follows: 1) The implementing level of housewife's overall management behavior slightly high. 2) Wife's value(ecologicalism materialism expediency social-enviromental resources(degree of masscom contact degree of meeting with neighbors. refuse box) were significant predictors of the level of overall management behavior And Background variables(wife's aged and educa-tion level & job household income occupation of husband) had not significant effect on the level of overall management behavior. The most influential variable-group on the level of overall management behavior and buying cleaning & dishwashing cooking laundry activities was Wife's value. But the most influential variable-group on the implementing level of disposing trash was social-environmental resources.

• Proceedings of the Korean Institute of Interior Design Conference
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.196-199
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• 2003

In a modern society, as the architectural materials have become main subject of the interior design expression, their influence on architecture is becoming substantial. There are multiple ways of using architectural materials. The aesthetic value is greatly enhanced by the fact that the architectural materials can be used to create unrestricted and new expression. The modern time is uncertain and rapidly changing. In this era of chaos and diversity, the materialism is being superseded by idealism. Speedy exchange of information among the countries with development of new technology and materials increases the possibility of new expressions. Each new material that adds new value influences on the other art as well as the architecture. These characteristics of new expressions could be viewed as having close relationship with current idealism. Therefore, the study on the expressive trend of architectural materials will provide better understanding and translation on expression of interior design. At this point, this study has a purpose in not only understanding architectural materials but also researching for the characteristics of expression on interior design with consideration of paradigmatic variation in modern times.

• Journal of the Korean Home Economics Association
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• 제18권1호
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• pp.97-109
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• 1980

In Korea, the collapse of traditional Patriarchal family system has caused the weakening the patriarchal authority which represents the decrease of traditional attitude of respect for old age, influenced by the strong tendency of Materialism in ethics. The urgent problem is how to solve the conflicts of the alienation almost every old people has felt from the society and family which they belong to and how to harmonize the respect for old age who used to have had in the past. From 21st to 30th of July 1979, I explored the small village in Cheju Island with eight students which I selected on purpose that village had preserved the traditionalism. I collected the interview data form a sample of 221 persons of the village in Cheju Island. I studied this small village in Cheju Island for the intention of suggesting the ideal model of regional society which both traditional and non-formal, although the phenomena of nuclear family system and materialism and industrialism are overwhelming in ur present society. Generally people in Cheju Island are economically poor and major occupation is farming, since the industrialization proceeds very slowly and there still strongly remains the traditionalism. Alienation and dissatisfaction of old people from their family and society in Cheju island are less common in comparison to the main land. Old people in Cheju Island usually value the importance of labour. Divison of labour has been well observed in farming, and men and women in Cheju island are equally regarded in comparison to the main land. Old people are independent economically and spiritually from their offsprings and they organize the nuclear family system firmly. Also the old generation is ready to compromise with the new generation and they defy the authoritariansim.

• The Journal of the Korea Contents Association
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• 제14권9호
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• pp.203-217
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• 2014

This study is performed to verify the relationship between Korean's anniversary days and meals. To do so, three steps are carried out. First, literature review and mini focus group interview are performed to list up important anniversary days in our culture. Second, anniversary orientation scale(22 items) is developed. Third, a survey(n=486) is implemented to identify the relationship among demographic variables such as sex, age, and perceived economic level, psychological ariables such as self-esteem, life satisfaction, depression, individuality-relatedness, interpersonal sensitivity, materialism as a value and perceived social support, and meal frequency. The results are as follows: Female is significantly higher than male in anniversary orientation. And younger people(20~39 years old) are significantly higher than older people(over 40ties) in anniversary orientation. The higher life satisfaction, perceived social support, relatedness, interpersonal sensitivity, and materialism are, the higher anniversary orientation is. Lastly, middle and high anniversary orientation groups showed more meal frequency at the anniversary day than low anniversary orientation group.