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http://dx.doi.org/10.5850/JKSCT.2007.31.1.141

Empirical Study on Variables Affecting Consumer Ethics Related to Fashion  

Lee, Seung-Hee (Dept. of Clothing & Textiles, Sungshin Woman's University)
Noh, You-Na (Dept. of Clothing & Textiles, Sungshin Woman's University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.31, no.1, 2007 , pp. 141-150 More about this Journal
Abstract
The purpose of this study was to examine variables affecting fashion consumer ethics. 202 consumers living in Seoul and its suburb participated in this study. Data were analyzed by using descriptive statistics, factor analysis and multiple regression for this study. As the results, consumer ethics was classified into three factors such as 'Purposely illegal behavior', 'Tacitly illegal behavior' and 'Socialized illegal behavior' factors. Second, regarding ethics judgement, machiavellianism only had affected consumer ethics. Results showed that 'Tacitly illegal behavior' and 'Socialized illegal behavior' of consumer ethics affected consumer ethics on Fashion Products. Finally, results of multiple regression revealed that psychological factors such as compensatory purchasing, materialism and propensity of religion accounted for 19% of the explained variance in fashion consumer ethics. Based on these results, a fashion educational program about consumer ethics related to fashion industry would be suggested.
Keywords
Fashion consumer ethics; Ethical value; Machiavellianism; Entertainment pursuit; Materialism;
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Times Cited By KSCI : 6  (Citation Analysis)
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