• Title/Summary/Keyword: Marketing System

Search Result 1,710, Processing Time 0.027 seconds

A Case Study on Implementing SCM to Textile Fashion Industry as Small Business (섬유패션 중소기업의 SCM 사례 연구 - 커튼업체를 중심으로 -)

  • Shin, Sang-Moo;Choe, Jin-Hyeok
    • Journal of Fashion Business
    • /
    • v.12 no.5
    • /
    • pp.155-167
    • /
    • 2008
  • With globalization and competitive market environment, companies realize how marketing channels are important in order to survive and succeed the business. The importance of information management among channels is getting increased, and is needed for SCM. Nevertheless having hard situation to implement SCM, SCM for textile fashion industry engaged in small business mostly is the way to break through the difficulty on so many channels to go through from fiber to retail. Therefore, the purpose of this case study to L firm by using questionnaire based interviewing method was to investigate how textile fashion small business can implement the SCM with their own differentiated strategy differed from a large corporation. L firm conducted SCM-ISN (Information Service Network) under the restructuring project. So they could use electronic bidding system via internet and have information sharing with their partners such as retailers. Therefore, they could expand market share to Seoul and reduce inventory and manage their customer more effectively than before.

The Effect of Project Managers' Competences on Performance in Public S/W (공공 S/W 분야에서 프로젝트 관리자의 역량이 성과에 미치는 영향)

  • Oh, Minjeong;Ju, Hyoungjun;Lee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.44 no.3
    • /
    • pp.230-239
    • /
    • 2021
  • There is a growing interest in project management knowledge, project management information systems, and process improvement to systematically project execution in public sectors, achieve high performance and value, and increase the effectiveness of the overall industry. In particular, the software industry is a knowledge-intensive industry centered on professional manpower. This study examines the effect of the project managers' competences of regional SW promotion agencies on and project performance and the moderating effect of the level of project management maturity. We collected data using a questionnaire to the project managers of regional SW promotion agencies. In this study, a structural equation model was used to analyze the relationship between project managers' competences and performance. In addition, a multi-group structural equation model was used to analyze the moderating effect according to the high and low project maturity. As a result of the analysis, it was found that only contextual competence among the competences of the project manager had a positive effect on project performance. It was found that technical and behavioral competence did not have a positive effect on management and completion performance. It was found that the moderating effect according to the maturity of business management of local institutions was not significant.

The Moderating Effect of Technology Development Period on the Relationship between Technology Innovation Capabilities and Sales Performance (기술혁신역량과 매출성과에 기술개발소요기간이 미치는 조절효과)

  • Lee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.44 no.3
    • /
    • pp.240-247
    • /
    • 2021
  • As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

The Effect on Performance with SCM Dynamic Capabilities in the Pharmaceutical Industry : Mediated Through Cooperational Relationship (제약산업의 SCM 동적역량이 성과에 미치는 영향: 협력관계를 매개로 하여)

  • Seo, Young-Kyu;Song, Dohan;Huh, Hoon
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.44 no.3
    • /
    • pp.192-206
    • /
    • 2021
  • The pharmaceutical industry is an industry that provides medicines related to the health and life of the people. The pharmaceutical industry is a traditional regulation industry with the characteristics of R&D(Research and Development), purchasing, manufacturing, distribution and consumption under strict government management. Until now, pharmaceutical companies have continued to make efforts to maintain competitiveness through patent management, new product development, and marketing. However, industries are rapidly changing, including rising costs for developing new products and expanding generic markets. As these changes and uncertainties in the management environment increase, efforts are required to improve the competitiveness of the pharmaceutical industry from a new perspective. In this study, we intend to examine the impact of SCM(Supply Chain Management) dynamic capability of pharmaceutical companies on corporate performance through partnerships to respond to market changes and uncertainties. It was determined that the agility, visibility and flexibility that constitutes the SCM dynamic capabilities would affect the performance of pharmaceutical companies. In this study, the importance of SCM dynamic capabilities and cooperative relationships was identified through surveys by SCM managers of pharmaceutical companies. Consequently, in the pharmaceutical industry, which is a regulatory industry, we have identified that SCM dynamic capabilities and cooperative relationships with partner companies have a significant impact on corporate performance.

Current status, challenges and prospects for dairy goat production in the Americas

  • Lu, Christopher D.;Miller, Beth A.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.32 no.8_spc
    • /
    • pp.1244-1255
    • /
    • 2019
  • Dairy goat production continues to be a socially, economically and culturally important part of the livestock industry in North, Central and South America and the Caribbean islands. Goat milk, cheese and other dairy products offer consumers food products with nutritional, health and environmental benefits. In North America, Mexico produces the greatest volume of goat milk, but most is for family or local consumption that is typical of a mixed farming system adopted by subsistence farmers in dry areas. The United States is not yet a large global goat milk producer, but the sector has expanded rapidly, with dairy goat numbers doubling between 1997 and 2012. The number of dairy goats has also increased dramatically in Canada. Commercial farms are increasingly important, driven by rising demand for good quality and locally sourced goat cheese. In South America, Brazil has the most developed dairy goat industry that includes government assistance to small-scale producers and low-income households. As of 2017, FAO identified Haiti, Peru, Jamaica, and Bolivia as having important goat milk production in the Western Hemisphere. For subsistence goat producers in the Americas on marginal land without prior history of chemical usage, organic dairy goat production can be a viable alternative for income generation, with sufficient transportation, sanitation and marketing initiatives. Production efficiency, greenhouse gas emission, waste disposal, and animal welfare are important challenges for dairy goat producers in the Americas.

A Comparative Study on the Policy of Korea and Japan for Improving Upland Farming Mechanization (밭농업 기계화 지원정책 개선을 위한 한·일 정책 비교 연구)

  • Yoo, Li-Na;Hwang, Su-Chu
    • Journal of Korean Society of Rural Planning
    • /
    • v.24 no.4
    • /
    • pp.89-97
    • /
    • 2018
  • This is a comparative study on the policy of Korea and Japan for improving upland farming mechanization. Purpose of the study is to set a policy direction of improving efficiency of farm management by using agricultural machinery. Research topic is the agricultural mechanization policy at the national level. The research attempts to classify mechanization policies into framework plan, R&D, rent and lease program, upland farm promotion policies. Major features of the comparative analysis are followed. First, there is a similarity between policies of Korea and Japan in terms of the aim of framework plan and other policies settings. However, Japanese policies focus more on the joint management of farming than Korean policies. Japanese policies take an entire system covering from farm to market into account. Second, Japanese policies have much attention to the agricultural organizations such as corporate, cooperatives that are eligible for using agricultural machinery. This is different from Korean policy. Thus, upland farming mechanization policy needs to set priority, and to have systemic approach. Also, upland farming mechanization policy has to be facilitated in accordance with producer organizations and their marketing strategies.

The development of a duck farm management and marketing standard diagnostic checklist

  • Hong, Seungjee;Huh, Mooyul;Lee, Cheolwhi
    • Korean Journal of Agricultural Science
    • /
    • v.45 no.4
    • /
    • pp.879-888
    • /
    • 2018
  • This research was done to develop a standard management checklist for duck farmers. To this end, experts in commercial duck farming participated in making a blueprint for a standard management checklist. This expert group consisted of ten members which included the researcher, a professor, an extension advisor and leading farmers in commercial duck farming. By collecting knowledge on commercial duck farming from these experts, a management performance index was made, and checking factors were designated. As a result of this expert survey, management outcome indicators and subdivision evaluation indicators were established. To confirm these results, a first stage Delphi expert survey was carried out. As a result, the experts were not in agreement with the farming scale of 1 - 4 levels and 2 levels in the management outcome indicators. Additionally, the experts were not in agreement on the choice of feed in the feeding management and the cooperative management system as well as the utilization of agricultural information in managing the business. The factors that did not have the same opinion among experts were surveyed by a second Delphi survey asking whether experts approve the requested value. As a result of the second Delphi survey, all factors have an approval rate that have a value of more than 90%. Finally, a standard management checklist was established based on the research result.

Unstructured Data Quantification Scheme Based on Text Mining for User Feedback Extraction (사용자 의견 추출을 위한 텍스트 마이닝 기반 비정형 데이터 정량화 방안)

  • Jo, Jung-Heum;Chung, Yong-Taek;Choi, Seong-Wook;Ok, Changsoo
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.41 no.4
    • /
    • pp.131-137
    • /
    • 2018
  • People write reviews of numerous products or services on the Internet, in their blogs or community bulletin boards. These unstructured data contain important emotions and opinions about the author's product or service, which can provide important information for future product design or marketing. However, this text-based information cannot be evaluated quantitatively, and thus they are difficult to apply to mathematical models or optimization problems for product design and improvement. Therefore, this study proposes a method to quantitatively extract user's opinion or preference about a specific product or service by utilizing a lot of text-based information existing on the Internet or online. The extracted unstructured text information is decomposed into basic unit words, and positive rate is evaluated by using existing emotional dictionaries and additional lists proposed in this study. This can be a way to effectively utilize unstructured text data, which is being generated and stored in vast quantities, in product or service design. Finally, to verify the effectiveness of the proposed method, a case study was conducted using movie review data retrieved from a portal website. By comparing the positive rates calculated by the proposed framework with user ratings for movies, a guideline on text mining based evaluation of unstructured data is provided.

A Study on the Facilitating Usage of Online Simple Payment Service (온라인 간편결제 서비스 사용 활성화에 대한 연구)

  • Yon, Dine;Moon, Dong-Ji;Kim, Hee-Woong
    • The Journal of Information Systems
    • /
    • v.27 no.4
    • /
    • pp.203-227
    • /
    • 2018
  • Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.

Beer Selection Properties of Consumers : Focusing on Comparative Analysis of Domestic, Imported and Craft Beer (소비자들의 맥주 선택속성 : 국산, 수입, 수제 맥주 비교 분석을 중심으로)

  • Lee, Hyeonsu;Kim, Sung-Hyun;Kim, Bo-Ram
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.42 no.3
    • /
    • pp.167-175
    • /
    • 2019
  • The purpose of this study is to analyze the factors influencing consumers purchasing of domestic, imported and craft beer through AHP analysis and to provide implications for marketing for each beer market. In this study, theories and calculations related to AHP analysis were thoroughly examined and selection attributes were determined by referring to existing theories. A total of 164 consumers who have purchased beer were the target of the survey. The results were analyzed by AHP analysis and the differences were analyzed. It was confirmed that the domestic, imported, and craft beer had the highest weight in the taste in the first layer. At this time, we can confirm that imported, and craft beer has a relatively high weight on taste and domestic beer has a relatively high weight on brand image. We also found that design and advertising images do not have a significant impact on beer selection. Even though it is study on beer, we can find people have different preference between their orgin. In this study, it is possible to show what type of factors does the beer manufacturing and distribution company should concentrate on by analyzing factors that consumers consider, unlike other studies focusing on consumption status of existing beer.