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http://dx.doi.org/10.5859/KAIS.2018.27.4.203

A Study on the Facilitating Usage of Online Simple Payment Service  

Yon, Dine (연세대학교 정보대학원)
Moon, Dong-Ji (연세대학교 정보대학원)
Kim, Hee-Woong (연세대학교 정보대학원)
Publication Information
The Journal of Information Systems / v.27, no.4, 2018 , pp. 203-227 More about this Journal
Abstract
Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.
Keywords
Simple Payment System; Service Preference; Dedication-based Mechanism; Constraint-based Mechanism;
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Times Cited By KSCI : 7  (Citation Analysis)
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