• Title/Summary/Keyword: Marketing System

Search Result 1,710, Processing Time 0.027 seconds

Partnership and EDI Adoption Attitude affecting on EDI Implementation Success (EDI 구축 성공에 영향을 미치는 파트너십과 EDI 수용태도)

  • Kim, Jae-Kyeong;Lee, Sang-Chul;Lee, Jung-Eun;Lee, Jae-Kwang
    • Asia pacific journal of information systems
    • /
    • v.12 no.4
    • /
    • pp.1-19
    • /
    • 2002
  • The fact that EDI is the IT system between partners implies the importance of studying the affecting factors associated with partnership in EDI. But there are few researches about the inter-organizational factors related to the relationship between partner firms, so called partnerships, influencing the implementation of EDI. Therefore our research is to investigate the relationship between partnership and EDI implementation with inter-organizational perspective. Additionally, we investigate the moderating role of EDI adoption attitude when the companies are divided into two groups, proactive attitude and reactive attitude. As a result, first, we found the positive relationships between the partnership factors about partnerships among trading partners and the degree of EDI implementation. Second, we expected that proactive firms have stronger significant relationships than reactive firms, but only the relationships between interdependence and integration, interdependence and utilization and trust and integration were proved to be signigicant among ten relationships. Third, we found positive relationships between EDI adoption attitude and EDI implementation.

A Case Study on an Introduction and the Use of eCRM of the Dairy Industry N Company (유가공 업체 N사(社)의 eCRM 도입과 활용 사례 연구)

  • Baek, Ju-Hyun;Kim, Tai-Young;Lee, Young-Su
    • Information Systems Review
    • /
    • v.11 no.1
    • /
    • pp.133-144
    • /
    • 2009
  • Today, eCRM has been attention as an enterprise information system that systematically manages and utilizes the eCRM customer information visiting Internet home page. On this paper, the case study of N company Korea's leading manufacturers of the dairy industry is been application research in the practices of using optimization tools for analysis of customer information and marketing activities by the introduction of eCRM and doing weblogs analysis. This research is a case study on an introduction and the use of eCRM solutions in dairy industry company. In addition, of the scope and effectiveness for use introduced eCRM explain.

An Exploratory Study on the Characteristics and Distribution of Traditional Liquor among China, Japan and Korea

  • Choi, In-Sik;Lee, Sang-Youn
    • Journal of Distribution Science
    • /
    • v.12 no.5
    • /
    • pp.109-117
    • /
    • 2014
  • Purpose - The study investigates the history, production methods, market scale, and distribution of the traditional liquors of three countries: South Korean sokokju, Chinese shaoxing-chiew, and Japanese sake. These have similar production methods, being made from rice or cereal, cores of their respective food industries. Research design, data, and methodology - The study investigated the history of the three liquors, liquor classification in the three countries, and production methods. It examined the scale of the traditional liquor market and these countries' distribution structure. Results - Brand cognition of traditional liquors is affected by a focus on wellbeing and LOHAS (lifestyle of health and sustainability). Promotion and marketing strategies along with a high quality image, shelf life of draft liquor, traditional liquor identification systems, and high taxes on traditional liquor, and the need for continuous R&D and training of professionals all impacted the industry. Conclusions - These countries play important roles in world trade, seeking economic integration. By forming a free trade agreement (FTA), their traditional liquors, with a proud history, can be jointly branded in the world market.

Outcomes and Limitations of the Library Management Research in Korea (한국 도서관경영 연구의 성과와 한계)

  • Yoon, Hee-Yoon
    • Journal of Korean Library and Information Science Society
    • /
    • v.42 no.3
    • /
    • pp.25-44
    • /
    • 2011
  • The purpose of this study is to analyze academic research trends of the library management in Korea and to suggest its outcomes and limitations. For this purpose, the study analyzed a total of 2,567 papers from 2001 to 2010 at the five authorized journals of the National Research Foundation of Korea. As a result, library management papers were occupied by about 21.8%(560 papers) of the total paper. The sub categories showed a high performance in library management research were general management, policy and system, human resource management, measurement and evaluation. However, the organization and budget management, building and facility, marketing and PR were very weak in the research performance.

The Customer Knowledge Structure for Building Perceived Value and Reputation of Location-based App Service (위치기반 앱 서비스를 통한 인지된 가치와 평판 형성을 위한 소비자 지식 구조)

  • Sohn, Bong-Jin;Choi, Jaewon
    • Knowledge Management Research
    • /
    • v.18 no.1
    • /
    • pp.159-176
    • /
    • 2017
  • Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

Design and Implementation of Customer Information Retrieval System based on Semantic Web (시맨틱 웹 기반의 고객 정보 검색 시스템의 설계 및 구현)

  • Hwang Jeong-Hee;Gu Mi-Sug;Lee Hyun-Ah;Ryu Keun-Ho
    • The KIPS Transactions:PartD
    • /
    • v.13D no.4 s.107
    • /
    • pp.525-534
    • /
    • 2006
  • Ontology specifies the knowledge in a specific domain and defines the concepts of knowledge and the relationships between concepts. It is possible to provide the service based on the semantic web through the ontology. Therefore, to specify and define the knowledge in a specific domain, it is required to generate the ontology which conceptualizes the knowledge. Accordingly, to search the information of potential customers for home-delivery marketing of post office, we design the specific domain to generate the ontology based on the semantic web in this paper. And we propose how to retrieve the information, using the generated ontology. We implement the data search robot which collects the information based on the generated ontology. Also, we confirm that the ontology and the search robot perform the information retrieval exactly.

A Study on Trends of Library Management Research in Korea: Focused on Academic Papers 2004~2013 (한국 도서관경영 연구의 동향 - 2004~2013 학술논문을 중심으로 -)

  • Lee, Yong Jae;Kim, Kyoung Doc
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.48 no.4
    • /
    • pp.25-50
    • /
    • 2014
  • The purpose of this study is to analyze academic research trends of the library management in Korea. Especially, this study focused on research trend analysis according to the sub categories of library management. For this purpose, this study analyzed a total of 359 papers of library and information science from 2004 to 2013 at the four academic journals of the National Research Foundation of Korea. As a result, it was found that the sub field which showed the highest performance was 'general management' and following sub fields were 'measurement and evaluation', 'human resource management', 'building and facility', 'policy and system.' However, there has been relatively less performance in the sub fields like 'marketing', 'organization management', 'budget management'.

Study on the Use of Agricultural Information in Leaf Vegetable Farmers (엽채류 재배농가의 농업정보 이용에 관한 연구)

  • Jung, Gu Hyun;Cheon, Myeong Hyee;Lee, Won Suk
    • Agribusiness and Information Management
    • /
    • v.1 no.1
    • /
    • pp.63-83
    • /
    • 2009
  • This study was performed to investigate the status of using agricultural information and develope desirable strategy to offer agricultural information for leaf vegetables farmers. 187 farmers are surveyed to collect data. Many farmers get agricultural information through various channel. They satisfied with agricultural information contents, rightness of time but dissatisfied with the easiness of gain, fitness of information relatively. And the mean score of farmer's information needs on agricultural information were higher than that of theoretical mean. relatively high items were new seed information, technology of cultivation, pesticide purchase and prevention, laborer finding, consumer information, the trend of leaf vegetables price, marketing place, government's agricultural policy and laws etc. To make farmers get information easily, we recommend to gather information at one place and provide them on internet portal site composed with information related for paddy rice farmers. To make desirable information service system, farmers should bring up their internet searching ability, and agricultural extension officers in count/city have to make effort to provide useful information more often by various communication methods such as visiting farmers, using internet or e-mail service, pamphlet, and so on.

  • PDF

College Students' Perception toward Business Ethics and Ethics Management in Fashion Industry - Focusing on KOBEX - (패션업체의 기업윤리와 윤리경영에 대한 대학생의 인식조사 - KOBEX를 중심으로 -)

  • Lee, Seung-Hee;Kim, Hyang-Mi
    • Fashion & Textile Research Journal
    • /
    • v.7 no.1
    • /
    • pp.49-55
    • /
    • 2005
  • The purpose of this study was to examine consumers' perception toward business ethics and ethics management in fashion industry. Subjects were 236 women in age from 20 to 28 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, Pearson's Correlations, t-test, and ANOVA were used. As the results, business ethics had 2 factors; 'IMBE(Importance of Business Ethics)' and 'INBE(Interest of BE)', while ethics management encompassed 5 factors such as 'ethics management evaluation', 'healthy industry environment', 'environment task', 'fair business system', and 'customer convenience'. There were statistically differences between men and women in IMBE and INBE. That is, generally, women had higher scores on both than men. Also, subjects in business major had higher scores on IMBE and INBE than those in other majors. Finally, seniors and juniors tend to have higher scores on IMBE and INBE than freshman and sophomore subjects. Based on these results, fashion marketing strategies would be suggested.

A Comparative Study on the Management in KDC, DDC, and NDC. (KDC, DDC, NDC의 비교 분석적 연구 -경영학 영역을 중심으로-)

  • Kim Myung-Ok
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.14
    • /
    • pp.19-65
    • /
    • 1987
  • Library classification schedule IS based on the classification theory, principle and the system of the classification of science. It should be consisted of the basic principle of library classification which should use the library materials effectively. Continuous study and research on the each subject field of the discipline are essential for keeping up with the transformation of each learning field and the change of modern society. In this paper, I studied comparatively the sections and subsections of the management in KDC, DDC and NDC and reviewed the academic systems of each subject area in the management. I tried to compare the relationship beween the structure of library classifications and academic systems for the more specialized subsections of the management. KDC is influenced by the principle and structure of DDC, but I found that KDC is more similar to NDC than DDC in the sections and subsections of the management. Being un sufficient of subsections of KDC and NDC, they are not enough for the expansion and specialization of the subsections in the management. DDC is necessary to re-schedule for the proper expansion of 650 and 658 with reflection of the importance of that sections and academic systems. In this study, I adoped 9 sections of management, (1) Management policy (2) Administrative organization (3) Personnel (4) Office management and business information management (5) Marketing (6) Financial management (7) Production management (8) Accounting (9) International management. It would be necessary for us to study continuously about the specilized subsubsections of the management for the more professional classification.

  • PDF