• Journal of Korea Trade
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• 제23권3호
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• pp.105-117
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• 2019

Purpose - Underdog positioning is often used to evoke a positive attitude when interacting with consumers. However, little research has been conducted on the market competition structure and innovation contexts in which underdog positioning produces the most impact. This research aims to investigate unexplored boundary conditions of underdog positioning and addresses two issues: market structures (oligopoly vs monopolistic competition) and perceived firm innovativeness (PFI). Design/methodology - Two one-way ANOVA designs (market structures: monopolistic competitions vs. oligopoly; perceived frim innovativeness: strong vs. weak) were randomly assigned to 297 graduate and undergraduate students (52 % female) majoring in business. Study 1 examined the effect of underdog positioning on consumer attitudes in the different market structures. Study 2 investigated the relationship between underdog effect and consumer attitudes through viewing conditions that varied in PFI. Findings - Drawing on the results of the study, the authors conclude that underdog positioning is effective to generate more positive consumer attitudes when employed in the market structure of monopolistic competition rather than oligopoly. Moreover, both underdog and top dog positioning are likely to generate more positive consumer attitudes when accompanied with strong PFI than weak PFI. Originality/value -This is the first study to distinguish between monopolistic competition and oligopoly market structures with underdog positioning as well as to demonstrate a positive effect of PFI, regardless of the type of brand narratives.

• 수산경영론집
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• 제40권1호
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• pp.27-49
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• 2009

Recently, the Korea's economy concerns the second money crisis because of the rapid increase of the exchange rate. The Korea's economy which is very dependent on the foreign trade is more sensitive to the change of exchange rates. There are many literatures which analyze the effects of variations of the exchange rates on the secondary and tertiary industries such as the manufacturing industry and IT(Information Technology). But there have been no studies which try to figure out the effects of variations of exchange rate on the primary industries, especially, fisheries' industry. Therefore this paper tries to analyze the effect of price competition structure and the change of exchange rate on foreign fisheries exporting prices in Korea's fisheries import market. This study utilizes OLS(Ordinary Least Squares Analysis) for the analysis in the market of frozen yellow corvina, hairtail, angler fish which are major fisheries importable in Korea. The results show that the exporting country which has the highest market share is more sensitive to the change of the exchange rates itself than that of the other exporting countries' price when it starts to set up its exporting price. And the exporting countries which have low market share are more sensitive to the change of price which country has the highest market share than that of price whose countries have low market share and those of their exchange rate. Also we can find out that the countries which have similar market share try to set up price-setting strategy in the opposite direction. In other words, one country tries to bid up its price, other countries response to rival country by lowering their prices. In the consideration of the fact that most exporting countries aren't affected by Korea's fisheries' prices, the exporting countries in Korea's fisheries import market are more sensitive to the prices of other exporting countries than that of Korea's. This result indicates that the price leader-follower model could be applicable to the Korea's fisheries import market.

• 한국경영과학회지
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• 제29권1호
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• pp.31-41
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• 2004

This study analyzes the structure of the variations In the domestic bank earnings and examines their dynamic features by estimating the short-run response and the long-run adjustment Process after the changes in financial market variables. A system of the equations for the bank stock price index and KOSPI is formulated to utilize the whole information in the market and simultaneously estimated to identify the relationships between the market variables and the bank earnings. Since the bank stock price is found to be responsive to changes in none of the market variables in the short run, while being relatively responsive to dollar exchange rate and business state, It implies that a good economic conditions and a stable foreign exchange rate should be maintained to Improve the level of the stock price In the long run. In addition, the dynamic structure of the responses of the bank stock price index and KOSPI to the initial changes in the market variable are compared and anlayzed. The response of the bank stock price appears to take much longer in adjusting to the long-run eouilibrium level than that of KOSPI. As a result, the cumulative response of the bank stock price index over time is found much bigger than that of HOSPI.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.165-176
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• 2021

The paper has used the Solow-Swan growth model to analyze the long-term impact of credit market development and stock market development on economic growth in Asia from 2000 to 2019. The empirical model is performed with panel cointegration analysis by Common Correlated Effects (CCE) method with cross-sectional dependencies. The results find that there exists a cointegration relationship among stock market, credit market development, and economic growth. These results also show that financial structure improves the exact impact of financial development on economic growth, namely the opposite effect of stock market development and credit market development. Moreover, the Granger causality test reveals a bi-directional relationship between credit market development and economic growth, while only unidirectional causality from stock market development to economic growth for the whole group panel. And it is different for a specific country, according to Kónya's test. The view of the new structuralism does not apply in the Asian financial system when we estimate the Nonlinear Autoregressive Distributed Lag model (NARDL) to analyze the asymmetric relationship between financial structure and economic growth. On the whole, policymakers can draw on the findings to provide policy implications to improve their country's financial system as well as pursue the goal of sustainable economic growth.

• 유통과학연구
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• 제16권6호
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• pp.55-63
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• 2018

Purpose - Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology - This study is based on the data of 'Market Survey of Traditional Market·Shopping Mall and Store Management in 2016' and 'Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017' conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results - The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart's entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions - We examines the competitive structure among retailers in traditional markets. The penetration of large retailers in traditional markets has a negative impact on traditional markets, particularly Hanaro mart has a greater impact than SSM. We provide practical and theoretical implications for the retail competition structure in traditional markets.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.141-148
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• 2020

This paper analyzes factors affecting the debt maturity structure of enterprises listed on the Vietnam stock market. The panel data of research sample includes 549 non-financial listed enterprises on the Vietnam stock market from 2009 to 2019. The Generalized Least Square (GLS) tool is employed to address econometric issues and to improve the accuracy of the regression coefficients. In this research, debt maturity structure is the dependent variable. Capital structures, fixed assets, liquidity, firm size, asset maturity, profitability, corporate income tax, gross domestic product, inflation rate, credit growth scale are independent variables in the study. The model results show, that among the factors affecting the structure of debt maturity, the capital structure, asset structure, and firm size have the highest estimation coefficients, which shows that capital structure, asset structure, and firm size plays an important role in the decision-making process of debt maturity structure. The empirical results show that there are differences in the impact of these factors on the debt maturity structures in state-owned enterprises and non-state enterprises listed on the Vietnam stock market. The findings of this article are useful for business administrators, helping business managers make the right financial decisions to determine the target debt maturity structure in enterprises.

• 한국산업융합학회 논문집
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• 제26권1호
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• pp.105-112
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• 2023

We analyze the global market for flexible electronic circuits, technical considerations, and analyze the market for application areas and regions. In the market analysis of the application field, the display field has the greatest influence in terms of market size and annual growth rate, and the OLE D lighting market size is expected to grow by nearly 50% in 2026. The multilayer flexible electronics, which dependently requires the semiconductor technology, has a larger market size than other structures and its growth rate is relatively large, leading the market and will be further analyzed in depth. The market size of multilayer flexible electronics applied to display field is expected to show an annual growth rate of 21.1% from $2.7 billion in 2017 to $9.8 billion in 2026, and the OLED market is expected to grow by 75.2% during the same periods. Recently, as electronic products have been miniaturized and advanced, and robust installation in a small space is required, companies that preoccupy multilayer structure or rigid flexible electronic circuit technology have an advantage in competitiveness, so many companies are trying to obtain this technology. These efforts are systematically supported by many countries because they can achieve mutual growth by strengthening the competitiveness of the application field and the same industry. In the case of Korea, a support system is established, but it is required to expand and activate it, and to localize manufacturing equipment and materials.

• 한국건설관리학회논문집
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• 제20권1호
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• pp.124-132
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• 2019

해외건설업이 국가경제에 기여하는 중추 산업임에도 불구하고, 기존의 해외건설 실적에 관한 연구는 단편적인 동향이나 특정 시점의 시장 점유율을 분석하는데 집중해왔다. 해외건설업은 프로젝트 기반산업으로 분절적이고(fragmented), 여러 다른 업체로 구성되며(heterogeneous), 업황에 따라 시장 구조가 역동적으로 변화하는(dynamic) 특성을 가지고 있어 특정 시점에 대한 정태적 분석과 함께 동태적 시장 변화의 고려가 필수적이다. 본 연구에서는 2000년부터 2017년까지 국내 건설기업이 계약을 체결한 9,173건의 프로젝트 정보를 활용하여 우리나라 해외건설 계약실적 구조를 분석하였다. 산업 차원의 실적정보를 정태적(시장 집중도), 동태적(시장 이동성 및 불안정성)으로 구분하여 분석하였으며, 구체적인 방법론을 기술하였다. 분석 결과, 정태적 측면에서는 국내 건설기업의 해외건설 경쟁구도가 최근 더욱 치열해지고 있으며, 동태적 측면에서는 주요 지역 및 공종을 제외한 대부분의 경우 시장 지위가 미약하고 불안정한 것으로 밝혀졌다. 본 연구는 정태적 동태적 분석의 조합을 통해 건설 관련 주체들의 시장 이해도를 제고하고, 향후 경쟁전략 수립을 위한 기초자료를 제공하였다는 점에서 의의가 있다.

• 복식
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• 제58권7호
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• pp.92-103
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• 2008

The purpose of this study was to subdivide the shoes market in Korea and to evaluate the size and competitive strength of each segment. In order to implement the purpose of this study, the data of 300 respondents were analyzed using CBC(Choice-Based Conjoint measurement) and mixture model. The part-worth utilities were then used to predict the impact of price change on the choice probability using the legit model. As a result, the mixture model showed the optimal segments number and the shoes market in Korea was divided into 4 segments. Each segment was identified by distinctive characteristics such as brands, price and demand for comfortable shoes. Also, as a result of grasping the competitive structure and the competitive strength by sub-markets, one group was sensitive to price according to each competitive situation, whereby the choice probability was greatly influenced, and the other group on the contrary. This study made it clear that discrimination between brands whose profits Increase sharply if price is lowered and brands whose profits do not increase even if price is lowered can help brand managers with their decision-making on price lowering.

• 기술혁신학회지
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• 제4권3호
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• pp.311-322
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• 2001

This study is on the decomposition analysis of the IT export of Korea, Japan, and China (toward US IT market) by using log mean Divisia method. The analysis shows that the increase in the Korea-US IT exports is the result of not only the increase in the US's IT imports but also the increase in the US's IT market shares. The increases in the Japan-US IT export have shown to be the result of the increase of US's IT import but the market shares have been decreased. The increase in the China-US IT export is the result of the changes in the market shares, changes in IT import structure. and the IT import increase. In order to increase exports toward US markets, Korea have to continue increasing the market share of communication equipments, secure competitive power toward US IT markets with the decline of Japanese's market shares, and secure technical superiority over rising competitive power of Chinas IT industry.