• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.452-461
• /
• 2020

The purpose of this study is to identify how learners perceive mobile technology-based learning materials. For this purpose, two methods were utilized. Using multi-dimensional scale(MDS), it was identified that how learners perceive each type of learning materials using mobile technology. Through semantic differential scale(SDS), learners' perception of the difference between mobile learning materials and existing traditional learning materials was analyzed. As a result, learning materials using mobile technology were classified into as follows : the dimension of interaction with the content; the sense of presence. Learners perceived that mobile learning materials had characteristics of 'active', 'learner-centric', 'multi-sensory', and 'stimulating interest'. The significance of this study was to empirically and comprehensively investigate learners' perception for the characteristics of various mobile learning materials.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.37 no.6
• /
• pp.1077-1085
• /
• 2017

Urban space is a place that shows the behavior, experience and lifestyle of residents. Also by the combination of local attributes and assets, creating a space that reflects the unique image of the city. For the development of the city, it is important to actively reflect the identity of the space created by the difference of each space. In this study, we focused on the disparate of space and found the characteristics of urban space. And psychological factors on disparate images of the spatial analysis. As a result, 14 spatial image characteristics of Busan showed difference. In terms of dimensions, it could be classified as an natural, artificial, dynamic, static images. Also, the preference cluster of individuals showed a positive response in naturalness, openness, gentle slope and static space.

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.472-485
• /
• 2011

The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.

• Korean Journal of Environmental Biology
• /
• v.28 no.1
• /
• pp.40-48
• /
• 2010

A total of 63 taxa was identified with a mean abundance of total zooplankton ranging from 85~28,087 indiv.$m^{-3}$. Cluster and nMDS analysis showed that the study sites could be divided into two regions: North and East part of the sampling area (group A) and South part of the sampling area (group B). The number of taxa and species varied significantly among the two regions (ANOVA, p<0.05). The pattern of the spatio-temporal distribution of the zooplankton community in the coastal waters around the Wolseong Nuclear Power Plant is affected by the variations of seasonal water temperature. However, zooplankton community were no significant between the water temperature and heated discharge.

• Journal of the Korean Data and Information Science Society
• /
• v.24 no.3
• /
• pp.427-436
• /
• 2013

Social media is drawing attention among companies for its potential as a marketing tool. There are many types of social media and their characteristics are varied, and thus choosing the appropriate social media considering the purpose of the company is important. In this paper, we conduct comparative analysis on the popular social media such as Facebook, Twitter, Naver blog, Youtube, Cyworld and Me2day using multidimensional scaling method. The result shows that there are differences in the effectiveness of enhancing diverse dimensions of corporate image among social media. This result can be used in developing social media based marketing strategy.

• The Korean Journal of Franchise Management
• /
• v.4 no.1
• /
• pp.25-53
• /
• 2013

The coffee shop market in Korea has been rapidly increased in quantitative terms over 10 years since the time when Starbucks opened their first shop in 1999. In recent years, the mature market characteristics that the serious competition of the coffee shop brands make the difference in taste or service reduce has been shown in that market. It's important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using 'Store Personality Scale.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.31 no.4D
• /
• pp.613-622
• /
• 2011

The aim of this study is to provide fundamental references for the establishment of environmental policies by using and evaluating EPI (Environmental Performance Index). Data of EPI for this study come from the 2010 World Economic Forum. By using these variables, we have comparison analysis of EPI of 163 countries. Next, the object of similarity analysis using MDS is the OECD countries and shown on PREMAP, drawing the position of each nation in environmental category and environmental policy index. The result of this study shows that there are differences in environmental policy index according to each nation's income and furthermore, similarity analysis makes it possible to locate environmental policy index of each nation in an awareness, which would help to set directions of policies concerning environment through the comparison with other advanced countries. But it could be more worth investigating time-series analysis for the change of environment-related variables because EPI has been just four times published since its first announcement in 2002. Despite, such limits would be overcome through continuous data collected over time.

• Science of Emotion and Sensibility
• /
• v.14 no.3
• /
• pp.347-360
• /
• 2011

To find out characteristics of TV home shopping's virtual space deepness styling, this study had analysis characteristics of space deepness which is showed on flat TV screen with actually aired 6 dinnerware sales case, at $C^*$ home shopping, March.2005~November.2010, and survey consumer's emotional verbal image according to space styling character to get space deepness, which were shown on flat TV screen with camera angle, and research mutual relation with consumer preference. Also consumer's typical emotional verbal images for each space styling images for brand dinner ware sales had been extracted with reliability analysis, factor analysis, and multi dimensional scaling MDS using SPSS. Styling characteristics of space deepness were contrast of size, layering, vertical arrangement, and perspective arrangement, and used camera angles were bird's eye view, hi angle, and eye level. Result from the research is, highly marked consumer preferred styling material had a deep corelation to material's main factor and perceived emotional verbal images. Therefore this research could bring forward to new consumer preferred styling characteristics according to camera angle. Furthermore, it will be possible to make a study of preferred styling material through evaluation of quantitative spectators of in this area.

• Journal of the Korean Geographical Society
• /
• v.51 no.3
• /
• pp.401-420
• /
• 2016

This study aims to investigate the changes in the occupational structure of employment in Korea during the last three decades, in which have transformed from industrialized economy to knowledge-based economy very rapidly as well as having experiences of both IMF and financial crisis. For this purpose, we analyze the trends occupational distribution and the socio-demographic characteristics of the occupational structure of employment since 1980. By applying correspondence analysis of Multidimensional Scaling(MDS) methods, we examine the inter-relationships between the employed persons by occupation and their characteristics such as gender, age group, educational attainment, industry, region. We found the occupational structure of Korea has been changed dramatically with the socio-economic transformations during the last four decades. In particular, the occupational (job) structure has been highered in general. However, it has also been dualized extremely into two groups, one is the specialized-skilled-white color jobs and the other is the simple-unskilled-blue color jobs. The results of this study could be utilized as the importation basis for the provision of labour supply and employment policy plan at the national level as well as at the local level.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 1995.09a
• /
• pp.171-183
• /
• 1995

이 논문은 특정 기기산업의 기술적 구조와 현황의 분석 및 파악을 위한 제 품.기술 관련도라는 새로운 개념을 제시한다. 제품.기술 관련도란 분석대상산 업의 주요 제품들을 도출하고 각각의 제품에 관련된 기술들을 부품기술을 중심으로 파악하여 매트릭스의 형태로 도시한 것을 의미한다. 제품. 기술 관 련도상의 제품에 대해서는 전문가의 의견에 의해 측정된 기술수준과 주된 획득방법(국산화율)을 파악한다. 한편, 제품에 관련되는 기술은 기본적인 기능을 발휘하는 제품의 생산에 소요되는 기본기술과 제품의 성능향상을 위하여 필요한 성능관련기술 등으로 구분하여 분석된다. 이러한 제품.기술 관련도는 국내 기기산업의 각 분야별 기술수준, 부품군의 기술수준 등을 도출하고 상호관련성을 파악하는데 유용한 방법으로 활용될수 있다. 특히 제품군과 부품군간의 관계 도출, 기술수준 혹은 구산화율이 낮은 제품에 관련된 부품 및 기술의 파악, 국내의 기술수준이 낮은 부품에 관련되는 제품 및 제품군, 제품의 성능이 향상에 관련된 기술등의 파악이 용이하다. 본 논문에서는 제품.기술 관련도를 한국의 정보통신기기산업에 시험적으로 적용하여 정보통신 기기분야의 제품 및 기술 구조, 그리고 경쟁력을 분석하여 보았다. 국내 정보통신기기산업의 전체적인 기술수준은 자체적으로 기술을 보유하고 있으나 성능면에서 매우 미약한 소화 및 모방 단계의 수준이라고 해석할수 있다. 한편 부품기술은 아직도 소화및 모방단계에 머무르고 있으며, 개별소자와 수동부품의 기술수준이 매우 낮게 나타났다. 분야별로 볼 때 무선통신기기, 방송기기, 정보기기의 순으로 기술수준이 낮으며, 무선통신기기분야이 발전을 위해서는 고주파 부품의 기술 발전이 선행되어야 할것으로 보인다.라 제시된 외주위탁 전략과 현재의 외주위 탁 전략이 일치할 때 정보 시스템에 대한 사용자 만족도가 보다 높은 것으 로 나타났다. 할 수 있는 효율적인 distributed system를 개발하는 것을 제시하였다. 본 논문은 데이타베이스론의 입장에서 아직 정립되어 있지 않은 분산 환경하에서의 관계형 데이타베이스의 데이타관리의 분류체계를 나름대로 정립하였다는데 그 의의가 있다. 또한 이것의 응용은 현재 분산데이타베이스 구축에 있어 나타나는 기술적인 문제점들을 어느정도 보완할 수 있다는 점에서 그 중요성이 있다.ence of a small(IxEpc),hot(Tex> SOK) core which contains two tempegatlue peaks at -15" east and north of MDS. The column density of HCaN is (1-3):n1014cm-2. Column density at distant position from MD5 is larger than that in the (:entral region. We have deduced that this hot-core has a mass of 10sR1 which i:s about an order of magnitude larger those obtained by previous studies.previous studies.업순서들의 상관관계를 고려하여 보다 개선된 해를 구하기 위한 연구가 요구된다. 또한, 준비작업비용을 발생시키는 작업장의 작업순서결정에 대해서도 연구를 행하여, 보완작업비용과 준비비용을 고려한 GMMAL 작업순서문제를 해결하기 위한 연구가 수행되어야 할 것이다.로 이루어 져야 할 것이다.태를 보다 효율