• 한국정보교육학회:학술대회논문집
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• 2008.01a
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• pp.123-128
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• 2008

1960년대 후반에 미국MIT대학의 인공지능 실험실에서 Seymour Papert와 그의 동료들에 의해 개발된 LOGO프로그래밍 언어학습이 초등학생의 창의성 발달에 미치는 영향을 연구하고자 하였다. 그래서 LOGO프로그래밍 언어는 MSWLogo를 초등학교 5학년을 대상으로 주 2회 20차시 학습을 하고 창의성 검사는 TORRANCE TTCT(도형)을 활용하여 실시했으며, 창의성 전체요인과 세부항목에 미치는 영향을 분석하였다. 그 결과를 요약하면 다음과 같다. 첫째, LOGO프로그래밍 언어 학습 활동이 창의성 발달에 효과적인 것으로 보인다. 둘째, LOGO프로그래밍 언어가 세부항목인 유창성, 독창성, 추상성, 정교성, 저항요인 향상에 영향을 미치는 것으로 나타났다. 셋째, 실험집단 내 남학생과 여학생간의 창의성 발달에 기여하는 정도는 동일한 것으로 나타났다. 이상의 연구 결과를 종합해 볼 때 LOGO프로그래밍 언어가 아동의 두뇌 활동을 자극하여 창의성 발달에 유용한 것으로 사료된다.

• Archives of design research
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• v.19 no.2 s.64
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• pp.151-162
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• 2006

The purpose of this thesis is to upgrade brand logo's equity by objective and professional evaluating tool. A brand logo is the main factor in making brand equity, but many times a brand logo is decided without objective judgment because making a logo is considered an intuitive process. To minimize the poor judgment by non-experts, a brand logo needs objective numerical grading tool. Thus, a brand logo is a factor in making a brand identity, not only brand image. That is why brand logo must be chosen by an expert's object judgment. The concrete method to obtain a objective, and at the same time professional grading tool which can De used for the developing and verifying process for a brand logo is as below-first, considering brand judgment from various angles through existing literature, I found various logo grading factors and then extracted them with professional identity designer's subjective consideration. second, applying extracted factors to actual logo grading, verify as a efficient design management tool

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.141-154
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• 2015

The purpose of this study is to look for a development plan for strategic brand logo by a means of scrutinizing general characteristics and trend in the visual properties of outdoor logo brands. In this study, data research and analysis were conducted over the 68 outdoor brands in circulation in the domestic market based on the information on the website of each brand in order to examine the visual characteristics of an outdoor brand logo. For this, it was performed to examine the desired brand concept of each brand and to analyze the visual characteristics of typeface, color, and type of logo. The results of this research are the followings: First, it was found that the most popular typeface in outdoor brand logos is a capitalized Gothic type. It seems that the logo type is designed to symbolize power, toughness, and masculinity and to express the concept of sportswear brand. Second, when it comes to color, black color tone appeared most frequently, and also reddish colors among chromatic colors were prevailing over others like green, blue, or yellow. It is believed that reddish colors were used to express passion, power, youthfulness, and energy; black color tone for tough, masculine power. Third, the logo symbol of outdoor brands mostly contains mountain, the heads of powerful animals, spherical shape/abstract image that embodies outdoor sports activities. It was analyzed that these resulting symbols were chosen to convey the images of nature, conquest, challenge, future, and passion that are the brand concept of most outdoor brands. Today, in our country, the logo of an outdoor brand is the important factor that symbolizes the brand concept, function, or characteristics. Therefore, the necessity of constant follow-up researches is required to devise the way of designing the brand logo that can build brand power and enhance brand image.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.500-510
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• 2015

This study examined the effect of face sensitivities on a consumer's choice of luxury product's logo size. To answer the research question, an experimental design was planed and conducted where the stimulus for the experiment comprised two luxury brands, Louisvuitton and Couronne. For each brand, three different sizes of a logo were considered; no logo, logo with small size, and logo with big size. Each product has an identical design, color, and size except for the size of logos. A total of 115 students were enrolled in the experiment to select one of the logo sizes in each brand. Through the data analysis, we found that shame consciousness and consciousness for others among face sensitivities were significantly associated with the choice of a logo size both in Louisvuitton and Couronne. In addition, there was no significant difference in face sensitivities between male and female, but was significant difference in the choice of a logo size between male and female.

• The KIPS Transactions:PartD
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• v.15D no.6
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• pp.857-860
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• 2008

In this paper, we propose a removable logo watermarking technique for copyright protection of digital image. Then, visible logo is inserted into digital image to protect copyright, and the information removed by the logo is embedded by a new quantization watermarking. In a legal usage, the image can be reconstructed without logo after watermarking detection process. Experiment results show that the proposed method maintains high image quality in both watermarked images and reconstructed images, and is practical and effective in protection of image copyright.

• The Journal of Korean Association of Computer Education
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• v.18 no.3
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• pp.1-14
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• 2015

The aim of this paper is to explore and understand the gifted student's characteristics such as NetLogo programming patterns, attitudes, his/her interest in problems solving. Based on transcripts and coding video frames, we explored the meaningful scenes to come up with thinking patterns, NetLogo programming patterns, attitudes, behaviors on tasks such as drawing regular starlike shapes. This case study contrasts with two other students revealing their unique characteristics both in computational thinking patterns and coding activities. The participant reveals his own ways of finding a clue and elaborating it further for coming up with concise NetLogo coding. This paper provides cross-case discussion and future research direction on how to improve gifted education in terms of problem solving in creative ways.

• Journal of Fashion Business
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• v.3 no.4
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• pp.103-112
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• 1999

The purpose of this study is to investigate the various expressions in fashion design using logo. For this study, fashion magazines such as Vogue, Elle, WWD, Hi Fashion, Mode et Mode, Fashion News, Collezioni were analyzed. A corporate identity consists of the logo and name owned by a company together with the rules and guidance on how these are to be used, for example in printed material such as letterheads, catalogues and reports, in advertising, marketing and promotion, and on produsts and services. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logo is a primary means of communicating corporate values to customers and designers. It represents an asset of incalculable value, because it has been consistently maintained and protected over the years. The logo is the cornerstone of the company‘s image and the style of a logo or products name must harmonize with the feeling of the product or brand image. Fashion designers today are using their logos in different forms of communication. It is common to see a brand’s logo proudly emblazoned the classic chic garments as well as accessories such as bags, shoes, caps. The consumer, then becomes a ‘walking ad’ for the brand.

• Proceedings of the IEEK Conference
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• 2003.07d
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• pp.1487-1490
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• 2003

This paper shows the watermarking system that inserts copyright holder's logo in music file. In other words, a sound file is able to have an image information like a logo or letters. The watermarking system converts a sound file into an image file using spectrogram. In the spectrogram domain, a logo is inserted using spread spectrum. The proposed technique shows that the verification of copyright is better than the method using PN-Sequence.

• 한국정보교육학회:학술대회논문집
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• 2006.08a
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• pp.123-128
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• 2006

수학 학습은 구체적인 사물의 조작을 통해 추상적인 개념을 습득하는 과정이다. 이 과정에서 여러 가지 학습 도구들이 사용되어지는데, 그 중에서 컴퓨터를 활용한 Logo프로그램을 도입하여, 도형 문제해결과정에서의 부정확한 도형 개념과 정의로 인한 오류를 줄여 정확한 개념과 정의를 형성하는 지도 방안을 마련하고, 실제 수업을 통하여 일반적 수학 도형 수업보다 Logo를 활용한 수학 도형 수업이 도형 문제해결과정에서 학습자가 오류를 줄이는데 효과가 있는지 알아보고자 한다.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.76-89
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• 2011

The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.