• Journal of Korean Society of Forest Science
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• v.87 no.3
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• pp.317-327
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• 1998

This study was conducted to find out whether persuasive messages with different contents of information (aesthetic, aesthetic+ecological, aesthetic+ecological+economic, aesthetic+ecological+economic +educational) about the consequences of littering influence users' awareness of the consequences of littering, personal norms and littering behaviors in a recreation setting based on the Schwartz's norm activation theory. Data were collected at the Second Campground in the northern managerial district of Chirisan National Park. Of the total 177 questionnaires distributed, 144(85%) were used for the study. In addition to that, in order to find out whether personal norms on littering were changed from 1994 to 1996, data collected at the same campground in 1994 were also partly used. Based on the result of the study, persuasive messages didn't directly affect the users' level of the awareness of the consequences(AC) of littering, personal norms, and littering behavior. People whose awareness of the consequences of littering are higher, however, tended to have stronger personal norms about littering. And also, people whose awareness of the consequences of littering are higher or people whose personal norms are stronger appeared to litter fewer than people whose awareness of the consequences or the strength of personal norms are lower. The extent of personal norms about littering was not changed through 1994 to 1996. The results were discussed and some management alternatives were suggested.

• Journal of Korean Society of Forest Science
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• v.80 no.1
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• pp.20-31
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• 1991

To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power ($R^2$=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

• Korean Journal of Environment and Ecology
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• v.7 no.2
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• pp.221-230
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• 1994

Visitors to Tokyusan National Park were surveyed from August 9 to 12 During this time, 443 vistors were contacted. Of those individuals, 68.7% were males. 27.5% of respondents reported that they had gone beyond high shcool, and over one-half (64.9%) had gone as far as college. 54.7% were 20 years of age. 42.9% of the survey respondents were making their frist trip to Kuch'ontong and 67.9% to Muju Resort. The largest percentage of respondents were reported that they visited Tokyusan National Park for rippling. In group type, majority were traveling with their friends or family. In activity characteristics, 83.4％ were staying over nights visitors, and over 50% mentioned staying at private houses or hotels. In six types of normative violations, major reasons of littering behavior were unintentional violation and releaser-cue violation. Most respondents who witness other visitors' littering were not likely to intervene to stop their visitors' depreciative behavior(Bystander intervention Behavior). Most of visitors want to get more information from national park office.

• Korean Journal of Environment and Ecology
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• v.10 no.1
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• pp.14-23
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• 1996

Visitors to Naejangsan National Park were surveyed from October 31 to November 3 in 1995, 151 visitors were participated. Of those individuals, 55% were males. 48% of respondests reported that they had gone beyond high school, and over one-half(52%) had gone as far as college. 61.3% were 20 years of age. The largest percentage of respondents were reported that they visited Naejangsan Nat'l Park to see the scarlet maple leaces there. Most respondents who witness other visitors' littering were not likely to intervene to stop their visitors' depreciative behavior(Bystander intervention Begavior). Most of visitors got information for use Naejangsan Nat'l Park from a guide sign(31.8%) or guide themselves(29.1%). They didn't know the Clean-up Time Movement Program. But they understood it after notice hanging placards(81.6%). Most of visitors responded that didn't hear the mass communication program in National. But they recognized necessity of the mass communication program in National Park. The results showed that most visitors believed that Clean-up Time Movement was in succession consequently it turned out to be effective in managing visitors' littering behavior. And it seemed to effective in managing depreciative behavior through the mass communication program in National Park.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.4
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• pp.82-88
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• 1998

The purposes of this study was : 1) to describe the theoretical background of Clean-up Time Movement managing visitors' depreciative behavior ; 2) to test the effectiveness of a mass communication program, Clean-up Time Movement in National Park. This study employed a field experimental design (Multiple time-series design) in Naejangsan National Park. This study evaluated the differential effectiveness of the self-developed Clean-up Time Movement Program to reduce littering behavior between Control groups (Those who not received Clean-up Time Program) and Treatment groups (Those who received Clean-up Time Program) by weighting trash gathered in a litter box and scattered around picnic ground. The results showed that the Clean-up Time Movement Program was more effective to reduce the total trash and the trash degree per a person in Treatment groups than Control groups. It seemed to effective in managing depreciative behavior through the mass communication program in National Park.

• Korean Journal of Environment and Ecology
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• v.8 no.2
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• pp.160-166
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• 1995

Visitors to Chuwangsan National Park were survayed from August 3 to 5 n 1994. During this time, 346 visitors were contacted. Of those individuals, 65% were males. 63% of respondents reported that they had gone as far as college. 48% were 20 years of age. 97% of the survey respondents had experience to visit other national parks. The largest percentage of respondents were reported that they visited Chuwangsan Nat'1 Park for enjoying natural landscape. In group type, 50% were traveling with their family and 36% with their friends. In activity characteristics, 51% were day-time visitors, and 18% mentioned carrying in their on food. Generally most respondents were very interested in the environmental problem in national parks. The majority of visitors perceived that the environment of Chuwangsan Nat'1 Park were good enough. In six types of normative violations, the major reasons of littering were unintentional violation and releaser-cue violation. Most respondents were not likely to intervene to stop other visitors' depreciative behavior (Bystander intervention behavior). In two dilemmas, the more likely the intention to obey a regulation the less likely the intention to disobey a regulation, and vice-versa.

• Korean Journal of Environment and Ecology
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• v.12 no.4
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• pp.389-397
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• 1999

The purpose of this study was to analyze visitors' behavior in Hallyo-Haesang National Park, Korea. To accomplish the purpose, questionnaire survey, using self-developed questions, was employed from August 21 to 23 in 1998. 303 samples for the survey were selected in 4 different zones(Koje, Tongyong, Namhae, and Odongdo) within park boundary. As the results, socioeconomic characteristics, such as gender, education and income level, age, and others, were showed similar trends with results from visitor surveys in other national parks. Most respondents were pointed out unintentional violation due to habit as a major reason of littering. And, majority of respondents didn't know the Clean-up-Time Movement Program in this park. In addition, ecosystem condition, natural landscape, trash problem, safety, and kindness of park rangers were recognized as the major influencing factors that can affect to visitors' recreation experience in this park but existing conditions for each influencing factor were evaluated lower than level of their expectation. Overall level of recreation satisfaction in Hanryohaesang national park were, however, perceived in the affirmative.

• Korean Journal of Environment and Ecology
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• v.23 no.2
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• pp.169-176
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• 2009

The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors analyzed through a questionnaire survey in Byeonsanbando National Park, Korea. In the evaluation of the satisfaction, variables of 'careless cooking'. 'collection of natural plants & animals', 'Noise and urination on the road' and 'Littering problem' at Naesosa and 'crowding', 'touting', 'Indiscreet use' and 'Illegal merchant' at Gyeokpo was most unsatisfied than any other variables. Satisfaction factors by Factor Analysis were loaded with 'user management' at Naesosa(65.1%) and 'business behavior management at Gyeokpo(68.4%) by the highest contribution degree. In estimated model of satisfaction by Multiple Regression Analysis showed in order of 'Injury of landscape resource', 'Lack of information facility', 'crowding' and 'Lack of employee's guidance or kindness' at Naesosa and 'Injury of landscape resource', 'Lack of information facility', 'Illegal merchant', Lack of facility to stay' and 'Lack of employee's guidance or kindness' at Gyeokpo. So, Mountain and marine National Parks needed different management policy and are required to institutional apparatus for user education.

• Journal of Korean Society of Forest Science
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• v.85 no.3
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• pp.360-371
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• 1996

In order to manage forest recreation resources effectively, it is necessary to establish objective and quantifiable evaluative standards. They can be used to evaluate the present management conditions of recreation resources and to monitor the conditions continuously on the basis of the established evaluative standards. Normative approach is one of alternatives to help establish evaluative standards. Researchers and forest managers have been interested in the approach, and its usefulness in managing recreation resources has been emphasized. This paper evaluated the present conditions of the campgrounds on the basis of users' normative evaluative standards using the data collected by on-site survey at two campgrounds (Baemsagol Campground and Second Campground) in Chiri-Mountain National Park in 1.993. This paper established evaluative standards for eight impact indicators using normative approach, and it evaluated the present management conditions of the campgrounds on the basis of them. The present management conditions for noise time and littering behavior were worse than the evaluative standards at Baemsagol and Second Campground. Present conditions for inconsiderate behavior, number of tents, number of campers, and waiting time for using water supply were worse than the evaluative standards only at Baemsagol Campground. The present management conditions for distance between tents and waiting time for using restroom were better than the evaluative standards at both campgrounds. This study introduced how normative approach can be used to establish evaluative standards, and based on the study result, some management directions were suggested.