A Study on the Effectiveness Measurement of TV Home Shopping Advertising Using think aloud and linguistic Analysis (사고발성법과 언어분석을 활용한 TV 홈쇼핑 광고의 효과측정 연구)
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- Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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- v.9 no.9
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- pp.797-808
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- 2019