• 복식문화연구
• /
• 제26권3호
• /
• pp.427-449
• /
• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• 유통과학연구
• /
• 제20권8호
• /
• pp.105-114
• /
• 2022

Purpose: The technology acceptance model (TAM) refers to a theory that maps the possibility or extent to which users can accept an innovative technology. The purpose of the current research is to investigate the mediating effect of TAM between online review and behavior intention for promoting golf app's distribution. Research design, data and methodology: In order to examine the relationship between app usage reviews, TAM, and behavioral intentions of golf app participants, the present author collected total 170 responses from South Korean participants based on web-based survey system. The main methodology which was selected by this study is mediation causality analysis that Baron and Kenny suggested. Results: The statistical findings definitely indicated that TAM mediating role exists between the positive emotion of golf app users regarding online reviews and positive behavior intention of golf app, which means that all three steps of mediation causality analysis were statistically significant. Conclusions: The present research concludes that the correct utilization of innovation in the design and implementation of the technology features translates into performance excellence. The model can be used to increase the online presence through innovation as a primary drive toward providing more convenience and accessibility to the users through mobile golf apps.

• Journal of Korean Biological Nursing Science
• /
• 제19권3호
• /
• pp.178-190
• /
• 2017

Purpose: The present study was designed to examine the impact of socioeconomic, health-related, and health behavioral factors on Korean people's intention to quit smoking. Methods: The subjects were 851 men and 145 women, aged 19 or more who had participated in the 2014 Korea National Health and Nutrition Examination Survey. The intention to quit smoking was categorized as "within 6 months," "after 6 months," or "no intention". The associations of the intention to quit smoking with sociodemographic, health related, and health behavioral factors were examined in a logistic regression. Results: In male smokers, the number of diseases, perceived somatotype, vigorous intensity leisure activity, aerobic physical activity, and smoking intensity had a significant influence on the intention to quit smoking. In female somkers, the economic status, number of diseases, walking activity, and moderate intensity leisure activity were significantly influential on the intention to quit smoking. Conclusion: To increase male smokers' intention to quit smoking, it should be emphasized that smoking is harmful to. Moreover, special attention should be paid to low-educated female smokers to increase their intention to quit smoking.

• Journal of Advanced Marine Engineering and Technology
• /
• 제39권5호
• /
• pp.577-585
• /
• 2015

This paper deals with development of an autopilot system for leisure yacht based on NMEA 2000 network and android platform. The developed system can operate both for manual steering and automatic navigation mode. In automatic steering mode, after manipulation of commands which are NMEA 0183 sentences by android platform, the developed system translates and sends the packets through NMEA 2000 network. Then the controller which is connected to NMEA 2000 network receives the commands and controls the boat's rudder system automatically. The automatic steering mode is achieved by cooperation of two controllers; one for controlling the rudder system, and the other for controlling the vessel's heading. To control the vessel's rudder and heading angle two PID controllers are developed with an adjustable dead-band gain. Also, in order to eliminate the steady-state error occurred by applying dead-band, an integral controller which specifically supervises the system's behavior inside the dead-band area is developed. In this paper, at the first stage, simulations are accomplished using computer in order to examine the feasibility of the proposed based on simulation results. In the next step, the system on a real hydraulic steering model is implemented and at the end the performance examination by implementing it on a real boat and doing test navigation is executed.

• 한국의류학회지
• /
• 제20권3호
• /
• pp.414-428
• /
• 1996

This study intends to ascertain the importance of store atmosphere when construcing store marketing strategies for store differentiation. And it is studied by classifying consumer groups according to clothing shopping motivations, comparing store atmosphere assessment and emotion response of preferred stores, and analyzing the influence store atmosphere has on store preference or impulsive purchase. The subject of this study are women in their twenties living in Seoul, 255 career women and 233 college students totaling 458, and model sampling is done by convenient sampling taking into account the type of their occupation and major. Modified survey based on references and former studies is used, and using SAS packages, methods. The results of data analysis are as follows. 1. Consumer groups are classified into the following four subdivisions: shopping involvement, leisure pursuit, financial, and shopping unconcern group. The stores women in twenties use most frequently for shopping are department stores, speciality stores, common market, discount stores, and wholesale markets, and significant difference are shown between consumer groups. 2. Consumer responses for store atmosphere preferences are shown significantly among groups when concerned with store preferences. 3. Images of store atmosphere as factor analyzed into environment factor, kindness factor, and decoration factor, Environment factor is most highly estimated in speciality stores, kindness factor in department stores, and decoration factor in common markets. 4. Leisure pursuit group is assessed to be most influenced by store atmosphere in store seleciton, impulsive purchase, and after-purchase shopping behavior, and impulsive purchase is shown highly in department stores and speciality stores.

• 한국지구과학회지
• /
• 제25권5호
• /
• pp.315-326
• /
• 2004

본 연구의 목적은 자연사 박물관에 대한 학생, 교사, 학부모들의 관람 유형과 관람 만족도 간의 관계를 조사하는 것이다. 연구 대상은 전국 소재 초, 중, 고 학생, 교사, 학부모, 그리고 대학생들 204명이었고, 연구 결과는 교차 분석과 카이 제곱 검증 등을 통해 검증되었다. 구체적으로 자연사 박물관 관람의 지배적인 행동 유형을 알아본 후, 그 다음 이것과 관람 만족도 간의 관계를 알아보았다. 그 결과 첫째, 지배적인 관람 행동 유형은 '가족 단위'의 관람, '여가와 단순 관람'의 목적, '설명카드'를 읽으면서 관람하는 방식, 그리고 평균 '2시간 이상'의 관람인 것으로 나타났다. 둘째, 동행인이 가족과 혼자인 경우, 과학에 대한 관심으로 관람하는 경우, 설명카드나 설명을 들으면서 하는 관람 등은 관람 만족도가 높은 편이었다. 셋째, 학교 단체 관람객, 여가 및 단순관람의 목적, 과제탐구의 목적 그리고 전시물만 보는 관람방식은 관람 만족도가 낮은 편이었다. 넷째, 관람 시간이 길수록 관람 만족도가 높았다.

• 디자인학연구
• /
• 제18권3호
• /
• pp.181-190
• /
• 2005

노인들의 수명 연장에 따른 노인의 여가생활을 위하여 정부는 다양한 서비스 및 시설 확충에 대한 계획안을 마련하여 실행하고 있으나, 아직 노인들의 욕구를 충족시키지 못하고 있다. 이것은 단기간에 양적 증가에만 치중하고 있어 수요자인 노인들의 특성과 행태를 고려한 수준 높은 노인복지시설은 거의 전무한 실정이다. 본 연구는 현재 노인복지회관이 실내환경에서 노인의 행태와 특성을 반영하여 디자인하고 있는가를 실내공간체크리스트를 통해 현황을 파악하고자 한다. 실내공간체크리스트를 위한 이론적 기초는 노인환경심리와 행태에 따른 관련 문헌과 디자인 측면에서의 유니버설디자인 자료를 분석하여 기초자료를 7가지 분석 기준안을 토대로 실내공간체크리스트를 제시하였다. 공간분류로는 공동공간과 개별서비스공간으로 분류하여 각 회관별로 실내공간체크리스트를 통하여 조사 분석하여, 광주광역시 각 노인복지회관 적용하여 노인의 행태 관련된 디자인 특성내용들을 추출하였다. 분석된 결과를 기반으로 하여 광주지역 뿐만 아니라 전국에서 노인복지회관 건립 시, 노인복지와 여가의 질을 향상 시켜줄 수 있는 실내공간을 조성하는데 있어 기초자료를 제공하고자한다.

• 수산경영론집
• /
• 제52권4호
• /
• pp.1-11
• /
• 2021

This study is to investigate the determinants of consumption expenditure by considering potential expenditure factors such as socioeconomic, fishing village tourism behavior, motivation for visits, and optional attributes of tourists at Muchangpo webfoot octopus and finespotted flounder festival in Boryeong. The analysis data are 300 questionnaires of visitors to the festival during the 2018 Muchangpo Mysterious Sea Road Webfoot Octopus and Finespotted Flounder Festival from March 17 to April 8, 2018. As a result of analyzing the factors of consumption expenditure of tourists to the festival in Boryeong, socioeconomic factors such as gender and residential groups outside Chungcheong-do have a positive (+) effect on consumption expenditure. Among the factors of fishing village tourism behavior, the only number of days of stay more than one night has a positive (+) effect on consumption expenditure. In addition, in the analysis of factors for motivation to visit the festival, fun/interest and simple rest/leisure have a significant positive (+) effect on expenditure whereas stress relief have a negative (-) effect on expenditure. In the analysis of the factors of festival selection attributes, tourism facilities has a significant positive (+) effect on expenditure, but natural scenery and excellent natural scenery show a significant negative (-) effect on expenditure. The main implications that can be obtained from the results of this study are as follows. First, it suggests that the promotion should be actively conducted outside of Chungcheong Province in order to achieve the original purpose of revitalizing the local economy from the Muchangpo webfoot octopus and finespotted flounder festival. Second, it indicates that there should be a variety of unique high-quality festival programs differentiated from other local festivals, promoting the existence of simple rest/leisure facilities rather than webfoot octopus boat fishing experiences or natural scenery (i.e., mysterious road and sunset) in order to attract festival tourists' spending at the Muchangpo webfoot octopus and finespotted flounder festival.

• 보건교육건강증진학회지
• /
• 제21권2호
• /
• pp.87-100
• /
• 2004

Purpose： This study was to identify the degree of health-promoting behavior and quality of life and the factors influencing quality of life of solitary elderly in rural areas. Method： The subjects of this study were 202 solitary elderly, and 65-89, who had been living in four rural areas. Data was collected through 4 questionnaires from July 10th, 2003 to August 30th, 2003. The collected data was analyzed using descriptive statistics, t-test, ANOVA, Duncan's multiple-range test, Pearson correlation coefficient and Stepwise multiple regression with SPSS/PC. Results： The average item score for the health-promoting behavior was 2.43； the highest score on the subscale was self-actualization (M＝2.58) with the lowest being exercise (M＝2.05). 2) The average item score for the quality of life was 2.81； the highest score on the subscale was neighbor relationships (M＝3.27) with the lowest being economic conditions (M＝2.24). There were significant differences in the health-promoting behavior by educational level and leisure-activity, in the quality of life by age and religion. Quality of life scores correlated negatively with depression scores (r＝-.063, p＝.000) and positively with health-promoting behavior (r＝.144, p＝.000), social support scores (r＝.383, p＝.000). Stepwise multiple regression analysis for quality of life revealed that the most powerful predictor was health-promoting behavior. Health-promoting behavior, social support, depression and age explained 51.8％ of the variance. Conclusion： These results suggested that elderly people in rural areas with high degree of quality of life are likely to be high in health-promoting behavior and social support and low in depression. Therefore, it is necessary to develop health promotion programs in due consideration of health-promoting behavior and social support and depression in order to enhance the quality of life of solitary elderly in rural areas.

• 디지털융복합연구
• /
• 제19권3호
• /
• pp.437-444
• /
• 2021

이 연구는 해양안전 가상현실 체험교육 프로그램에 참가한 대상자의 해양안전의식과 재참여행동의 관계를 규명하는데 그 목적이 있다. 이러한 연구 목적을 달성하기 위해 2020년 6월부터 8월까지 주요 권역에 설치 운영된 해양안전 체험교육 프로그램에 참가한 대상자를 모집단으로 설정하고 총 300명(유효표본 253명)을 대상으로 자료를 수집하였다. 수집된 자료 중 유효 표본을 SPSS 20.0 프로그램을 이용하여 설문지의 신뢰도와 타당도검사를 실시하였으며, 연구목적을 달성하기 위해, 기술통계, 상관관계분석, 다중회귀 및 단순회귀 분석을 실시하였다. 이상의 과정을 통해 얻어진 결과는 다음과 같다. 첫째, 해양안전 체험교육 프로그램에 참가한 대상자들은 해양안전의식을 가장 높게 인식하였고, 그 다음으로 가상현실체험교육효과를 인식하였으며, 방역활동도 같은 수준에서 높게 인식하였다. 둘째, 해양안전 가상체험교육 프로그램의 효과성의 경우, 가상현실 사전교육, 가상현실 몰입, 가상현실 적용성 모두 안전의식에 정적 영향을 미쳤다. 셋째, 해양안전 가상 체험교육 프로그램의 가상현실 사전교육, 가상현실 몰입은 참가자의 재참여행동에 긍정적인 영향을 미쳤다.