• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.729-742
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• 2016

The purpose of this study is to investigate the influence of parenting and peers on youth engagement to pornography media, the fourth year data of the fourth-grade panel (first year at middle school) and the fourth-year data of the eighth-grade panel (first year at high school) were analyzed. The number of cases investigated for this panel study were 2,378 subjects among the fourth-year panel of the fourth grade and 2,361 subjects among the fourth-year panel of middle schoolers. But this study, the total of 720 subjects that the response were made in the pornography items are analyzed. The result of this study reveals that male students were more likely to be addicted to pornography than female students. Also, inconsistency and excessive intervention among the parenting attitudes and peer attachment and numbers of delinquent friens among the peer factors were shown to have influence on youth addiction to pornography. Based on such results, a proposal that a plan to increase the parental education and strengthen peer relationships is important ahead of the Controlled intervention in the meantime was made.

• Journal of Korea Multimedia Society
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• v.22 no.9
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• pp.1046-1054
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• 2019

With regard to the diffusion of mobile Internet service and generational differences for Internet use, this study aims to explore the relationship between the Internet activities and privacy concern based on the media dependency theory. Using the Korea Media Panel data produced by KISDI in 2018, this study analysed 8,988 nation-wide samples to test the difference of Internet use in personal privacy concern among generations. The results of the study showed that there was statistically significant difference for privacy concern among generations. This study has an implication to reveal the phenomenon of 'privacy paradox' by showing that SNS use negatively influenced users' privacy concern.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.6
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• pp.1935-1952
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• 2022

Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.1-10
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• 2018

The study aimed to explore media use by digital natives in Korea. To date, Korea is a country that has both the highest level of digital natives and fastest Internet access in the world. The study also intended to deeply understand the simultaneous activity use of different media and determined the characteristics of Korean digital natives. Based on Korea Media Panel Data for 2015, analyses of the digital natives' traits of time-space, media use, and simultaneous use of media were made through a statistic multi-correspondent method. The results showed that spatial attribute and media use of digital natives are homogeneous in pattern and the degree of simultaneous use of media seems to be limited in type. Moreover, the study suggested the new concept of digital natives' media use and the need for various studies showing the relationship between media use and the Internet generation.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.365-379
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• 2019

The purpose of this study is to investigate what factors affect cyber-delinquency after examining the previous research focusing on the general strain theory and the delinquency opportunity theory in the existing studies. And as adolescents move from middle school to high school, this study is intended to analyze what factors affect cyber-delinquency from a longitudinal perspective using KCYPS(Korea Child and Youth Panel Survey) elementary 4th grade fourth and seventh data. The adolescence cyber-delinquency probability of occurrence were analyzed through the panel logit fixed-effect model using STATA. And then the cyber-delinquency frequency of adolescents were analyzed through the panel tobit random-effect model. As a result of analyzing the factors affecting cyber-delinquency frequency, Adult media commitment, computer use time, and cell phone dependency increased cyber-delinquency frequency. On the other hand, among the parenting attitudes, the attitude of supervising attentively and adolescents' age-increasing decreased cyber-delinquency frequency.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.406-416
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• 2019

This study aims to examine whether a parental neglect affects an adolescent's peer attachment and adult media immersion has a mediating effect. To achieve this goal, the first year of middle school panel of 'the 6th(2015) Korean Children and Youth Panel Survey(KCYPS)' was utilized. Using SPSS PROCESS Macro developed by Hayes, 'Bootstrapping' was employed to examine the significancy of the mediating effect on 563 objectives. According to the study, first of all, more parental neglect gave rise to less peer attachment. Second, the adult media immersion partly mediates the parental neglect and the adolescent's peer attachment. The practical implications of this results are below : First, parents' care and affection inside a home is necessary to formulate the healthy peer attachment of adolescent. Second, a parent education is important to prevent an adolescent's adult media immersion. Third, an adult media education for an adolescent is desired.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.195-206
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• 2020

This study aims to analyze the effect of consumer characteristics such as consumer innovativeness on using popular social media in Korea. Social media usage is estimated by probit and multinomial probit model with user characteristics using Korea media panel data of 2019. According to the analysis, users with hedonoc innovativeness are likely to use social media, while users with cognitive innovativeness are not likely to use it. Regarding individual social media usage, functional innovativeness increases the probability of using Kakaostory, and hedonic innovativeness increases the likelihood of using Instagram. However, cognitive innovativeness decreases the probability of using Kakaosotry and Naver Band. This study gives insights into finding out specific social media for marketing certain products with innovativeness. In future research, it may be worthwhile to analyze under the assumption that a social media user is using several social media simultaneously.

• Journal of Distribution Science
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• v.22 no.9
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• pp.129-139
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• 2024

Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brandsshould leverage social media marketing to positively impact theirsuccess.

• Korean Educational Research Journal
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• v.43 no.1
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• pp.29-57
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• 2022

This study was conducted to determine the effects of adolescents' media literacy, self-esteem, and cognitive related to on critical media understanding ability using data from the Korea Media Panel Survey 2020. As a result of the study, PC literacy and smart device literacy influenced adolescents' critical media literacy. The mediating effect of cognitive needs between Internet literacy and critical media understanding ability using PCs and smart devices was significant, and the mediating effect of self-esteem between email literacy using PCs and smart devices and critical media understanding ability was significant. Therefore, to improve adolescents' critical media understanding ability, it is necessary to educate them to use PCs and smart devices as tools for interaction. To this end, it is desirable for information and technology subjects to focus on media literacy to increase cognitive needs, and for other subjects, cooperative learning using media is desirable.

• Journal of Broadcast Engineering
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• v.18 no.4
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• pp.525-534
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• 2013

Recently, mura defect inspection techniques are receiving attention in LCD production procedure since demands of TFT-LCD are growing. In this paper, we propose an automatic mura defect inspection method using gabor wavelet transform and DCT. First, we generate a reference panel image using DCT based method. For original panel image and generated reference panel image, we apply a gabor wavelet transform to eliminate texture information in images. Then, we extract mura defect regions from the difference image between gabor wavelet transform image of original panel and generated reference panel image. Finally, all mura defect regions are quantified to detect accurate mura defects. Experimental results show that our method is more accurate and efficient than previous methods.