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http://dx.doi.org/10.5392/JKCA.2018.18.03.001

An Exploratory Study on Media Use by Digital Natives  

Koh, Heungseok (동국대학교 미디어커뮤니케이션학과)
Shin, Joonghyun (성균관대학교 신문방송학과)
Publication Information
The Journal of the Korea Contents Association / v.18, no.3, 2018 , pp. 1-10 More about this Journal
Abstract
The study aimed to explore media use by digital natives in Korea. To date, Korea is a country that has both the highest level of digital natives and fastest Internet access in the world. The study also intended to deeply understand the simultaneous activity use of different media and determined the characteristics of Korean digital natives. Based on Korea Media Panel Data for 2015, analyses of the digital natives' traits of time-space, media use, and simultaneous use of media were made through a statistic multi-correspondent method. The results showed that spatial attribute and media use of digital natives are homogeneous in pattern and the degree of simultaneous use of media seems to be limited in type. Moreover, the study suggested the new concept of digital natives' media use and the need for various studies showing the relationship between media use and the Internet generation.
Keywords
Digital Natives; Media Multitasking; Simultaneous Using Media; Generation Analysis; Media Panel Data;
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