• Journal of Information Technology Services
• /
• v.11 no.3
• /
• pp.257-267
• /
• 2012

Many advertisers utilize sponsored search in search engines since customers want to find relevant information on their purchases from the search engines. Many factors have influences on price per click of the sponsored search. These influences are different based on the types of keywords such as search/experience or prominent/specific. However, differences of the influences have not been studied well. Thus, this study wants to identify the differences of the influences according the type of keywords. One month data of keyword advertising were collected from Naver. The influences of search number, click through rate, and competition on price per click were different according to the keyword types.

• Journal of the Korean Society for Library and Information Science
• /
• v.55 no.4
• /
• pp.115-140
• /
• 2021

This study divided the keyword sets searched from LISTA database focusing on the overseas open access fields into two types (controlled keywords and uncontrolled keywords), and examined the results of performing an intellectual structure analysis based on profiling for the each keyword type. In addition, these results were compared with those of an intellectual structural analysis based on co-word analysis. Through this, I tried to investigate whether similar results were derived from profiling, another method of intellectual structure analysis, and to examine the differences between co-word analysis and profiling results. As a result, there was a similar difference to the co-word analysis in the results of intellectual structure analysis based on profiling for each of the two keyword types. Also, there were also noticeable differences between the results of intellectual structural analysis based on profiling and co-word analysis. Therefore, intellectual structure analysis using keywords should consider the characteristics of each keyword type according to the research purpose, and better results can be expected to be used based on profiling than co-word analysis to more clearly understand research trends in a specific field.

• Journal of the Korean Society for Library and Information Science
• /
• v.55 no.3
• /
• pp.103-129
• /
• 2021

This study examined the characteristics of two keyword types expressing the topics in the intellectual structure analysis based on the co-word analysis, focused on overseas open access field. Specifically, the keyword set extracted from the LISTA database in the field of library and information science was divided into two types (controlled keywords and uncontrolled keywords), and the results of performing intellectual structure analysis based on co-word analysis were compared. As a result, the two keyword types showed significant differences by keyword sets, research maps and influences, and periods. Therefore, in intellectual structure analysis based on co-word analysis, the characteristics of each keyword type should be considered according to the purpose of the study. In other words, it would be more appropriate to use controlled keywords for the purpose of examining the overall research trend in a specific field from the perspective of the entire academic field, and to use uncontrolled keywords for the purpose of identifying detailed trends by research area from the perspective of the specific field. In addition, for a comprehensive intellectual structure analysis that reflects both viewpoints, it can be said that it is most desirable to compare and analyze the results of using controlled keywords and uncontrolled keywords individually.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.1
• /
• pp.59-72
• /
• 2013

In this paper, we propose a keyword query processing technique based on semantic relationships for OWL data. The proposed keyword query processing technique can improve user's search satisfaction by performing two types of associative search. The first associative search uses information inferred by the relationships between classes or properties during keyword query processing. And it supports to search all information resources that are either directly or indirectly related with query keywords by semantic relationships between information resources. The second associative search returns not only information resources related with query keywords but also values of properties of them. We design a storage schema and index structures to support the proposed technique. And we propose evaluation functions to rank retrieved information resources according to three criteria. Finally, we evaluate the validity and accuracy of the proposed technique through experiments. The proposed technique can be utilized in a variety of fields, such as paper retrieval and multimedia retrieval.

• Journal of Information Technology Services
• /
• v.19 no.4
• /
• pp.49-61
• /
• 2020

Prior studies on technology predictions attempted to predict the emergence and spread of emerging technologies through the analysis of correlations and changes between data using objective data such as patents and research papers. Most of the previous studies predicted future technologies only from the viewpoint of technology development. Therefore, this study intends to conduct technical forecasting from the perspective of the consumer by using keyword search frequency of search portals such as NAVER before and after the introduction of emerging technologies. In this study, we analyzed healthcare technologies into three types : measurement technology, platform technology, and remote service technology. And for the keyword analysis on the healthcare, we converted the classification of technology perspective into the keyword classification of consumer perspective. (Blood pressure and blood sugar, healthcare diagnosis, appointment and prescription, and remote diagnosis and prescription) Naver Trend is used to analyze keyword trends from a consumer perspective. We also used the ARIMA model as a technology prediction model. Analyzing the search frequency (Naver trend) over 44 months, the final ARIMA models that can predict three types of healthcare technology keyword trends were estimated as "ARIMA (1,2,1) (1,0,0)", "ARIMA (0,1,0) (1,0,0)", "ARIMA (1,1,0) (0,0,0)". In addition, it was confirmed that the values predicted by the time series prediction model and the actual values for 44 months were moving in almost similar patterns in all intervals. Therefore, we can confirm that this time series prediction model for healthcare technology is very suitable.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.39 no.1
• /
• pp.29-48
• /
• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.5 no.4
• /
• pp.33-37
• /
• 2022

Purpose: This study aims to understand the trend and central concept of domestic researches on laughter therapy. For the analysis, this study used total 72 theses verified by inputting the keyword 'laughter therapy' from 2007 to 2021. Research design, data and methodology: This study performed the development and analysis of keyword co-occurrence network, analyzed the types of researches through topic modeling, and verified the visualized word cloud and sociogram. The keyword data that was cleaned through preprocessing, was analyzed in the method of centrality analysis and topic modeling through the 1-mode matrix conversion process by using the NetMiner (version 4.4) Program. Results: The keywords that most appeared for last 14 years were laughter therapy, depression, the elderly, and stress. The five topics analyzed in thesis data from 2007 to 2021 were therapy, cognitive behavior, quality of life, stress, and the elderly. Conclusions: This study understood the flow and trend of research topics of domestic laughter therapy for last 14 years, and there should be continuous researches on laughter therapy, which reflects the flow of time in the future.

• Journal of Korean Library and Information Science Society
• /
• v.47 no.3
• /
• pp.95-114
• /
• 2016

The purpose of this preliminary study is to collect specific examples of book reports and understand semantic characteristics of them through semantic network. The analysis was conducted with 23 book reports which classified by three groups. The keywords were selected from the of book reports. Five types of keyword network were composed based on co-occurrence relations with keywords. The result of this study is following these. First, each keyword network of book reports of groups and individuals is shown to have different structural characteristics. Second, each network has different high centrality keywords according to the result analysis of 3 types of centrality(degree centrality, closeness centrality, betweenness centrality). These characteristic means that keyword network analysis is useful in recognizing the characteristics of not only groups' and but also individual's book reports.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 2003.09a
• /
• pp.102-105
• /
• 2003

"e-Leaning" system is classified by lecture time into two types, that is, "synchronous type" spent the same lecture time between the lecturer and students, and "asynchronous type" spent the different lecture time. The size of image database is huge, and there are some problem on the management of the lecture image database in "asynchronous type" e-Learning system. The one of them is that the time tag for the database management must be added manually at present, and the cost of the addition of the time tag causes a serious problem. To resolve the problem, we will use the character recognition for the characters written by the lecturer on whiteboard, and will add the recognized character as a keyword to the tag of the image database. If the database would have the keyword, we could retrieve the database by the keyword efficiently, and the student could select the interested lecture scene only in the full lecture database.

• Asia-Pacific Journal of Business
• /
• v.15 no.1
• /
• pp.305-318
• /
• 2024

Purpose - The purpose of this study was to conduct a preliminary study to identify key trends on research articles indexed in KCI in relation to tourism in Jeju and sports tourism. Design/methodology/approach - Information regarding research articles focused on Jeju tourism and sports tourism indexed in KCI (145 and 120 articles respectively) were collected and finally abstract written in Korean of 100 and 91 articles on sports tourism and Jeju tourism respectively were chosen for the further analysis after removing redundant articles. R program was used to analyze keyword frequencies, co-occurring terms, and degree/betweeness centrality measures and visualize the keyword network results. Findings - Event, marketing, content, program, implication, service, stadium, and tourism destination have been identified as keywords with highest frequencies among research on sport tourism, whereas tourism destination, image, brand, content, data, Chinese, satisfaction, eco-tourism service, place of arrival were highly appearing terms among research on Jeju tourism. Research implications or Originality - This study highlighted that Jeju has been interlinked with a range of terms such as programs influencing Jeju tourism, natural environment, tourism-related resources (e.g., museums, dramas, etc.), whereas sports has been closely related to sports event and vaiours types of sports (e.g., bicycle, staking, and scuber), but not to Jeju-do.