• Title/Summary/Keyword: Keyword Analysis

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Keyword Network Analysis of Trends in Research on Climate Change Education (키워드 네트워크 분석을 활용한 기후변화 교육 관련 연구동향 분석)

  • Kim, Soon Shik;Lee, Sang Gyun
    • Journal of the Korean Society of Earth Science Education
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    • v.13 no.3
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    • pp.226-237
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    • 2020
  • The purpose of the research is to analyze research trends related to climate change education by network analysis based on keywords extracted from the research title. For this purpose, 62 papers were selected from Korean Citation Index(KCI) journals published from 2011 to 2020 using such keywords as "climate change" and "climate change education" in the Research Information Sharing Service. The analysis procedure consisted of selection of analysis papers, keyword extraction and purification, and keyword network analysis and visualization. Textom, Ucinet 6.0, and NetDraw were used to analyze the frequency, degree centrality, and betweenness centrality. The results of the research showed that, first, Early 'Energy and Climate Change Education' had the highest frequency of papers examining climate change education. Second, the keywords/phrases that appeared most frequently in research on climate change education were "program" "energy," "analysis," "elementary school," "elementary school," "elementary school students," "development," and "impact." Third, the analysis of the centrality of betweenness centrality showed that the index of 'program', 'primary students' and 'primary schools' were the highest, and the largest group was 'development and effect of teaching and learning programs'. Based on these results, it was concluded that future research on climate change education needs to be examined in further detail and expanded into more specific areas.

The Effect of Deal-Proneness in the Searching Pattern on the Purchase Probability of Customer in Online Travel Services (소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향)

  • Kim, Hyun Gyo;Lee, Dong Il
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.1
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    • pp.29-48
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    • 2014
  • The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

A Study on Establishing a Market Entry Strategy for the Satellite Industry Using Future Signal Detection Techniques (미래신호 탐지 기법을 활용한 위성산업 시장의 진입 전략 수립 연구)

  • Sehyoung Kim;Jaehyeong Park;Hansol Lee;Juyoung Kang
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.249-265
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    • 2023
  • Recently, the satellite industry has been paying attention to the private-led 'New Space' paradigm, which is a departure from the traditional government-led industry. The space industry, which is considered to be the next food industry, is still receiving relatively little attention in Korea compared to the global market. Therefore, the purpose of this study is to explore future signals that can help determine the market entry strategies of private companies in the domestic satellite industry. To this end, this study utilizes the theoretical background of future signal theory and the Keyword Portfolio Map method to analyze keyword potential in patent document data based on keyword growth rate and keyword occurrence frequency. In addition, news data was collected to categorize future signals into first symptom and early information, respectively. This is utilized as an interpretive indicator of how the keywords reveal their actual potential outside of patent documents. This study describes the process of data collection and analysis to explore future signals and traces the evolution of each keyword in the collected documents from a weak signal to a strong signal by specifically visualizing how it can be used through the visualization of keyword maps. The process of this research can contribute to the methodological contribution and expansion of the scope of existing research on future signals, and the results can contribute to the establishment of new industry planning and research directions in the satellite industry.

Exploration on Possibility of the Disciplinary Convergence of the User Studies and the Research in Practice (이용자연구와 실용연구 분야의 학제적 융합 가능성 도출 연구)

  • Lee, Jee Yeon;Kam, Miah
    • Journal of the Korean Society for information Management
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    • v.35 no.1
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    • pp.129-155
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    • 2018
  • This research aims to discover various aspects of the user studies and the research in practice and also to propose collaboration methods by empirical analysis of the data. To determine the application applicability of the user studies in other subject areas, the degree of keyword overlap between the user studies and the User Experience (UX), one of the research in practice discipline, was measured. The quantitative information science methods including simple frequency analysis were applied to more than ten thousand published papers to generate the network mapping and ranking as well as comparative analysis by time. The analysis result showed that there were slightly lesser overlap between the user studies and the UX in the domestically published articles than the international ones. It also revealed that there is a relationship between the actual occurrences of collaboration and the keyword overlap. The temporal analysis showed that there is increasingly more keyword overlap between two disciplines and thus it is possible to predict the active convergence in the future.

A Study on the Intelligence Information System's Research Identity Using the Keywords Profiling and Co-word Analysis (주제어 프로파일링 및 동시출현분석을 통한 지능정보시스템 연구의 정체성에 관한 연구)

  • Yoon, Seong Jeong;Kim, Min Yong
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.139-155
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    • 2016
  • The purpose of this study is to find the research identity of the Korea Intelligent Information Systems Society through the profiling methods and co-word analysis in the most recent three-year('2014~'2016) study to collect keyword. In order to understand the research identity for intelligence information system, we need that the relative position of the study will be to compare identity by collecting keyword and research methodology of The korea Society of Management Information Systems and Korea Association of Information Systems, as well as Korea Intelligent Information Systems Society for the similar. Also, Korea Intelligent Information Systems Society is focusing on the four research areas such as artificial intelligence/data mining, Intelligent Internet, knowledge management and optimization techniques. So, we analyze research trends with a representative journals for the focusing on the four research areas. A journal of the data-related will be investigated with the keyword and research methodology in Korean Society for Big Data Service and the Korean Journal of Big Data. Through this research, we will find to research trends with research keyword in recent years and compare against the study methodology and analysis tools. Finally, it is possible to know the position and orientation of the current research trends in Korea Intelligent Information Systems Society. As a result, this study revealed a study area that Korea Intelligent Information Systems Society only be pursued through a unique reveal its legitimacy and identity. So, this research can suggest future research areas to intelligent information systems specifically. Furthermore, we will predict convergence possibility of the similar research areas and Korea Intelligent Information Systems Society in overall ecosystem perspectives.

Big Data Patent Analysis Using Social Network Analysis (키워드 네트워크 분석을 이용한 빅데이터 특허 분석)

  • Choi, Ju-Choel
    • Journal of the Korea Convergence Society
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    • v.9 no.2
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    • pp.251-257
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    • 2018
  • As the use of big data is necessary for increasing business value, the size of the big data market is getting bigger. Accordingly, it is important to apply competitive patents in order to gain the big data market. In this study, we conducted the patent analysis based keyword network to analyze the trend of big data patents. The analysis procedure consists of big data collection and preprocessing, network construction, and network analysis. The results of the study are as follows. Most of big data patents are related to data processing and analysis, and the keywords with high degree centrality and between centrality are "analysis", "process", "information", "data", "prediction", "server", "service", and "construction". we expect that the results of this study will offer useful information in applying big data patent.

A Comparative Analysis of the Changes in Perception of the Fourth Industrial Revolution: Focusing on Analyzing Social Media Data (4차 산업혁명에 대한 인식 변화 비교 분석: 소셜 미디어 데이터 분석을 중심으로)

  • You, Jae Eun;Choi, Jong Woo
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.11
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    • pp.367-376
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    • 2020
  • The fourth industrial revolution will greatly contribute to the entry of objects into an intelligent society through technologies such as big data and an artificial intelligence. Through the revolution, we were able to understand human behavior and awareness, and through the use of an artificial intelligence, we established ourselves as a key tool in various fields such as medicine and science. However, the fourth industrial revolution has a negative side with a positive future. In this study, an analysis was conducted using text mining techniques based on unstructured big data collected through social media. We wanted to look at keywords related to the fourth industrial revolution by year (2016, 2017 and 2018) and understand the meaning of each keyword. In addition, we understood how the keywords related to the Fourth Industrial Revolution changed with the change of the year and wanted to use R to conduct a Keyword Analysis to identify the recognition flow closely related to the Fourth Industrial Revolution through the keyword flow associated with the Fourth Industrial Revolution. Finally, people's perceptions of the fourth industrial revolution were identified by looking at the positive and negative feelings related to the fourth industrial revolution by year. The analysis showed that negative opinions were declining year after year, with more positive outlook and future.

A Research Analysis of QR code based on big data in Korea

  • Lee, Eun-ji;Kim, Soo Kyun
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.9
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    • pp.189-200
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    • 2021
  • Recently, Information and Communication Technology and SMART Phone Technology have been rapidly developed. According to the increase of data use, the era of big data has come. With the approach of non-contact society, QR Codes are becoming inseparable in our lives. In this paper, we are trying to figure out the implications of QR Code research based on Big Data in Korea. The purpose of this study is to first examine the previous studies on "QR Code" and conduct an analysis on keywords by field using Big Data. Second, for data visualization WordCloud analysis and network analysis are performed on "QR Code" frequent keyword. Third, we would like to present the research direction to future researchers regarding "QR Code". In the results, First of all, research trends showed that research is on the rise and that various fields are being utilized. Second, the results of the analysis of frequent keyword resulted in similar results overall, with some differences depending on the field and year. Third, we found that the visualization results according to the frequent keyword were also analyzed in the same way as the frequent keyword analysis results. The practical implications of the theoretical findings are as follows. First, 'QR Code' needs to be studied as a means of information delivery, not as a technical aspect. Second, it can be seen that "QR Code" is developing reflecting social trends or issues. With both theoretical and practical implications, we are trying to provide the strategic ways of QR-code in future.

Analysis on Types of Golf Tourism After COVID-19 by using Big Data

  • Hyun Seok Kim;Munyeong Yun;Gi-Hwan Ryu
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.270-275
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    • 2024
  • Introduction. In this study, purpose is to analize the types of golf tourism, inbound or outbound, by using big data and see how movement of industry is being changed and what changes have been made during and after Covid-19 in golf industry. Method Using Textom, a big data analysis tool, "golf tourism" and "Covid-19" were selected as keywords, and search frequency information of Naver and Daum was collected for a year from 1 st January, 2023 to 31st December, 2023, and data preprocessing was conducted based on this. For the suitability of the study and more accurate data, data not related to "golf tourism" was removed through the refining process, and similar keywords were grouped into the same keyword to perform analysis. As a result of the word refining process, top 36 keywords with the highest relevance and search frequency were selected and applied to this study. The top 36 keywords derived through word purification were subjected to TF-IDF analysis, visualization analysis using Ucinet6 and NetDraw programs, network analysis between keywords, and cluster analysis between each keyword through Concor analysis. Results By using big data analysis, it was found out option of oversea golf tourism is affecting on inbound golf travel. "Golf", "Tourism", "Vietnam", "Thailand" showed high frequencies, which proves that oversea golf tour is now the re-coming trends.

A Study on the Research Tendency of Sensibility Study in Space Study - Focused on Keyword Analysis of research papers - (공간연구에 있어서 감성적 연구경향에 관한 연구 - 연구논문의 키워드분석을 중심으로 -)

  • Jung, A-Young;Oh, Young-Keun
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.157-165
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    • 2008
  • This study confirm the value and the importance of the human sensibility study to add up the new meaning, and to suggest a new value of Korean sensibility study through the understanding of current statusand trend of the sensibility study in the space. The method of the study was to collect date related to the sensibility study and to analyze it focusing on its details. The date was collected from researches published on the website since the establishment of Korean Institute of Interior Design and Architectural Institute of Korea and selected at the keyword search comer. The data was extracted under keywords of research object, research purpose, research method, and analysis method. And then it was quantified with HAYASH lll program and used for analyses according to its pattern and feature. The study shows that nowadays categories representing the current status and trend of the sensibility studies in space consist of the environment, the human, and the space. The contemporary study for sensibility puts the importance on a object and a subject of the study like the environment harmonized with human and space, the humans the subject that essentially uses the spate, and the space for the architecture and the interior that puts human in. Accordingly, the study for human sensibility should develop into the study for the design focused on the intangible relationship such as 'information', 'elements for space design', 'sensibility' beyond the existing tangible categories of environment, human, and space. In addition, in the method ways of study and analysis, those studies for the sensible relationship are required to develop into new types of study applying research methods of various studies beyond the traditional border between human studies, social science, and natural science.