• 제목/요약/키워드: Intention to use technology

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간편결제 서비스 사용자의 사용만족과 지속사용의도에 관한 연구 - ECM과 UTAUT을 중심으로 (A Study on User Satisfaction and Continuance Use Intention of Mobile Easy Payment Service User)

  • 이예림
    • 무역학회지
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    • 제45권2호
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    • pp.103-119
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    • 2020
  • As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

스마트워크를 지원하는 클라우드 컴퓨팅의 사용의도 분석 : TAM-TTF 모델 관점 (The Effect of Smart Work and Cloud Computing Fit on Intention to use Cloud Computing Based on TAM-TTF Model)

  • 배경은;서창교
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권2호
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    • pp.63-88
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    • 2022
  • Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use cloud computing in the smart work environment. This study is meaningful in that it examines the characteristics of smart work and the fit of cloud computing characteristics, and it is a study that reveals the factors affecting the intention to use cloud computing by applying the integrated model of TTF and TAM. Design/methodology/approach In order to understand the factors affecting the intention to use cloud computing in the smart work environment, a research model that integrates TTF and TAM with the hypothesis was proposed. In order to verify the research hypothesis, this study conducted a survey on individuals with experience in smart work and cloud computing. And with the data 280 collected in the survey, path analysis was performed using the PLS structural equation. Findings As a result, it was found that task characteristics and technology characteristics had a positive (+) effect on task-skill fit, and task-skill fit had a positive (+) effect on perceived ease of use and usefulness. Also, task-skill fit, perceived ease of use, and perceived usefulness were found to have a positive (+) effect on intention to use.

리테일 서비스 로봇의 소비자 수용에 관한 연구 (Consumer acceptance of retail service robots)

  • 정소원;하세진
    • 복식문화연구
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    • 제28권4호
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    • pp.409-419
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    • 2020
  • Building on Technology Readiness and Acceptance Model(TRAM), the study aimed to examine how technology readiness affects consumers' perceptions of ease of use, usefulness, and risk, which in turn predict their intention to use retail service robots. Specifically, the study proposed that technology readiness motivators (optimism and innovativeness) would influence perceived ease of use and usefulness, while technology readiness inhibitors (discomfort and insecurity) would affect perceived risk. The study further examined if the perception factors (ease of use, usefulness, and risk) contribute to intention to use retail service robots. A survey method was used with data collected from Korean consumers. The final sample size was 418. The data was analyzed using structural equation modeling. Findings of the study revealed that technology readiness motivators positively affected perceived ease of use and usefulness while innovativeness had no impact on usefulness. All the inhibitors increased perceived risk. Lastly, as hypothesized, perceptions of ease of use, usefulness, and risk predicted intention to use retail service robots. This study extended the retail technology literature by applying and validating TRAM to the context of consumer acceptance of retail service robots. The study further helped marketers and retailers by highlighting the importance of technology readiness in improving consumer perceptions and responses towards retail service robots.

전통시장의 기술수용이 구매의도에 미치는 영향: 증강현실(AR) 기술을 중심으로 (The Study on the Influence of Technology Acceptance in the Traditional Markets for Consumer Purchasing Intention: Based on Augmented Reality Technology)

  • 조경인;김철중
    • 유통과학연구
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    • 제14권12호
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    • pp.119-127
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    • 2016
  • Purpose - This study has been conducted based on the assumption that technology acceptance for the traditional markets introduce Augmented Reality Technology system into traditional markets in order to increase the influence on consumer purchasing intention. The Augmented Reality Technology system on this study has been carried out by a modeling study based on Davis(1989)'s Technology Acceptance Model (TAM). Research design, data, and methodology - Before starting the research, we inquired previous researches and defined the basic concept for each research with applying some parts of them. By doing this, we were able to find out if the users had perceived ease of use and the feeling of usefulness for the technology acceptance in using traditional markets. As a result, we measured how efficiently those factors could have an influence on traditional market visit. Moreover, we analyzed the result with actual proofs, assuming that such a visiting intention would affect consumers purchasing intention Results - To summarize the results, first, we have found that the necessity for augmented reality technology for traditional markets and its convenience in use can have a positive effect on visiting traditional markets. Second, we have discovered that the feeling of easiness in use, technological usefulness, and its visiting intention for Augmented Reality Technology can positively influence on the users' purchasing intention. Conclusions - By taking advantage of the research results from this study, the technological acceptance for the traditional markets suggests not only a positive impact on the users' visiting traditional markets but also an influence on the users' purchasing intention for the goods that are sold in the traditional markets. The weak point of this study is that it did not have sufficient theoretical explanation for technological acceptance in traditional markets, and it also lacked theoretical research to apply Augmented Reality Technology to the distribution industry. In order to overcome these drawbacks, we have to conduct thoughtful empirical analysis and research. Lastly, we insist that we will have to carefully verify reliability for the questionnaire data collected by the Internet survey panels in the future.

노인의 신기술 사용에 대한 태도와 기술준비도가 신기술 수용 의도에 미치는 영향 (The Influence of the Elderly's Attitude toward the Use of New Technology and Technology Readiness on the Intention of New Technology Acceptance)

  • 하영미;장현정
    • 한국농촌간호학회지
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    • 제17권1호
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    • pp.34-41
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    • 2022
  • Purpose: This study attempted to investigate the influence of attitude toward the use of new technology and technological readiness on the intention of new technology acceptance among the elderly aged 65 or older living in small and medium-sized cities. Methods: Ninety-eight people age 65 or above participated in the study. The collected data were analyzed using an independent t-test and ANOVA with the Scheffé test. The Pearson correlations between attitude, technology readiness, and intention of new technology acceptance were analyzed, and factors affecting intention of new technology acceptance were analyzed using multiple regression analysis. Results: The factors affecting the elderly's intention to accept new technologies were innovation in technology readiness (β=.52, p<.001) and educational level (β=-.22, p=.018). Conclusion: Based on these findings, it is necessary to develop strategies and educational programs for the socioeconomically vulnerable elderly to improve their intention to accept new technologies.

비자발적 환경하에서 사용자의 심리적 몰입이 이직의도에 미치는 영향에 관한 연구 : 회계정보시스템 사용자를 중심으로 (A Study on the Effect of Turnover Intention by Psychological Commitments in Mandatory Environments : Focused on the Accounting Information Systems' Users)

  • 장원경;김태균
    • Journal of Information Technology Applications and Management
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    • 제14권1호
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    • pp.179-202
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    • 2007
  • This paper presents and tests a conceptual model of Technology Acceptance Model (TAM) that explains perceived usefulness, perceived ease of use, organizational commitment and turnover intention in terms of psychological commitments in mandatory environments. The model focuses on the psychological commitments (Kelman's internalization, Identification, compliance) as the primary predictors of perceived usefulness, perceived ease of use and organizational commitment. We discuss our current understanding of technology acceptance as well as the notion of mandated use. The results are as fellows that organizational commitment is negatively related to turnover intention : perceived usefulness is positively related to organizational commitment : psychological commitments are positively related to organizational commitment, perceived usefulness and perceived ease of use : perceived ease of use is positively related to perceived usefulness in mandatory environments. Through this research, psychological commitments are the strong determinants of technology acceptance in mandatory environments. These findings advance theory and contribution to the foundation for future research aimed at Improving our understanding of user adoption behavior in mandatory environments.

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스마트폰 이용동기와 활용능력이 스마트패드 사용의도에 미치는 영향에 관한 연구 (A Study on the Effects of Motivations and Ability of Using Smartphone on Smartpad Usage Intention)

  • 강응구;김영한;김광용
    • 한국IT서비스학회지
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    • 제11권4호
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    • pp.1-23
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    • 2012
  • The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

블록체인을 이용한 뉴스 미디어 플랫폼 사용에 영향을 미치는 요인 분석 (Analyses of Factors Affecting the Use of News Media Platforms with Blockchain Technology)

  • 허광호;김인재
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권3호
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    • pp.131-152
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    • 2022
  • Purpose The purpose of this study was to investigate the intention of using a news media platform using block chain through media company workers in a situation where various platform services using block chain are being newly released in the media industry. Therefore, in this paper, we intend to explore the development direction of the news media platform service using the block chain in the future by deriving implications through the characteristics of the block chain, user characteristics, and self-determination factors. Design/methodology/approach This study conducted a survey on the main characteristics of blockchain, user characteristics, self-determination, resistance to innovation, etc., and designed a research model by integrating factors on the continuity of intention to use the news media platform. Findings According to the empirical analysis result, in this study, it was confirmed that the intention to use the blockchain news media platform is significantly related to decentralization, which is a characteristic variable of the blockchain, perceived risk, which is a user characteristic variable, and competence and relationship, which is a self-determination variable. In addition, it was confirmed that it affects the perceived ease of use with respect to the intention to use. In addition, in this study, news writers write more careful articles as they cannot edit articles once written, which can contribute to improving the quality of news content.

AI기반 음성인식 서비스 특성과 상호 작용성 및 이용 의도 간의 구조적 관계 (The Structural Relationships of between AI-based Voice Recognition Service Characteristics, Interactivity and Intention to Use)

  • 이서영
    • 한국IT서비스학회지
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    • 제20권5호
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    • pp.189-207
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    • 2021
  • Voice interaction combined with artificial intelligence is poised to revolutionize human-computer interactions with the advent of virtual assistants. This paper is analyzing interactive elements of AI-based voice recognition services such as sympathy, assurance, intimacy, and trust on intention to use. The questionnaire was carried out for 284 smartphone/smart TV users in Korea. The collected data was analyzed by structural equation model analysis and bootstrapping. The key results are as follows. First, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy, and trust have positive effects on interactivity with the AI-based voice recognition service. Second, the interactivity with the AI-based voice recognition service has positive effects on intention to use. Third, AI-based voice recognition service characteristics such as interactional enjoyment and intimacy have directly positive effects on intention to use. Fourth, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy and trust have indirectly positive effects on intention to use the AI-based voice recognition service by mediating the effect of the interactivity with the AI-based voice recognition service. It is meaningful to investigate factors affecting the interactivity and intention to use voice recognition assistants. It has practical and academic implications.

생분해성 어구의 기술마케팅을 통한 사회적 인지도 제고 방안에 관한 연구 (Enhancing social awareness of biodegradable fishing gears through technology marketing)

  • 박성욱;권혁준;박성쾌
    • 수산해양기술연구
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    • 제47권2호
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    • pp.153-163
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    • 2011
  • The main purpose of this study is to understand the marketing approaches and strategies that are used to disseminating biodegradable fishing gears and distinguish the cognition and the non-cognition group's attitudes on the product. We used a technology acceptance model for analyzing product attributes and its impacts on fishers' purchase. The result of this research shows that 'perceived usefulness and easiness of use' have positive effect on 'purchase intention,' and then give impacts on 'purchase intention' for the entire respondents. For the cognitive respondents these factors have influence on 'attitude' but they do not affect 'purchase decision.' However, 'perceived usefulness and easiness of use' have much positive impact on 'purchase intention.' In the non-cognition group, the 'perceived intention' and 'company and country of manufacturers' have direct positive effect on 'purchase intention' through 'attitude' and also 'on 'purchase intention.' This research provides some meaningful policy implications on further development and technology marketing of biodegradable fishing gears.