Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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A Study on User Satisfaction and Continuance Use Intention of Mobile Easy Payment Service User

간편결제 서비스 사용자의 사용만족과 지속사용의도에 관한 연구 - ECM과 UTAUT을 중심으로

  • Yea-rim Lee (Dept. of International Commerce, Finance and Investment, Kyung Hee University)
  • 이예림 (경희대학교 국제통상.금융투자학과)
  • Received : 2020.03.25
  • Accepted : 2020.04.25
  • Published : 2020.04.30
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Abstract

As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

Keywords

Acknowledgement

This research was supported by the 'Education for Emerging Scholars of the Korea Trade Research Association(2020. 3. 1. ~ 2020.12.31.)'

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