• 대한예방한의학회지
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• 제26권2호
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• pp.75-85
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• 2022

Objectives : The purpose of this study is to analyze the association between the satisfaction of Korean Medicine users and their intention to revisit and to recommend to others. Methods : This study conducted frequency analysis, chi-square test, and logistic regression analysis on 1,010 male and female Korean Medicine users aged 19 or higher in the country using data from the 2017 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the facilities in Korean Medicine clinics, the results of treatment, and the attitude of nurses and medical staff were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the attitude toward medical treatment of Korean Medicine doctors and the satisfaction with an explanation of the treatment procedures were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting kind attitudes of medical staff.

• 대한예방한의학회지
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• 제27권3호
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• pp.83-95
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• 2023

Objectives : The purpose of this study is to analyze the factors affecting the intention of chronic disease patients on revisiting and recommending those clinics to others. Methods : This study conducted the frequency analysis, Rao-scott chi-square test, and logistic regression analysis on 927 people, who answered that they had been diagnosed with a chronic disease, using data from the 2020 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the attitude of medical staff, and the treatment results were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the medical expenses were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting friendly attitudes of medical staff. In addition, it is necessary to actively utilize korean medicine to guarantee patients' medical options.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.45-60
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• 2023

The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

• 대한예방한의학회지
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• 제26권3호
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• pp.49-58
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• 2022

Objectives : The purpose of this study is to analyze the factors affecting the intention of traffic accident patients, who had visited Korean medicine clinics for the purpose of treating traffic accidents, on revisiting and recommending those clinics to others. Methods : This study conducted the frequency analysis, Rao-scott chi-square test, and logistic regression analysis on 389 people, who answered that they had once visited Korean medicine clinics for treatment in traffic accidents, using data from the 2020 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : As a result of the analyses, it was revealed that the significant influencing factors entailed marital status, job status, the attitude of medical staff, and access to the Korean medicine clinics, while only access to the Korean medicine clinics was a significant influencing factor for the intention to recommend to others. Especially, the intention of to revisit and to recommend in case of satisfying access to the Korean medicine clinics were 8.476 times and 6.784 times higher than when it is not the case. Conclusions : The results of this study reflect the characteristics of automobile insurance, and indicate that both further study and policy establishment on the operation of the automobile insurance system are required to ensure sufficient treatment for traffic accident patients.

• 한국콘텐츠학회논문지
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• 제9권10호
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• pp.314-327
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• 2009

본 연구는 통신과 방송의 융합 매체로 국내 및 세계적으로 급속히 성장하고 있는 IPTV 서비스에 대한 지각된 서비스 품질과 품질 만족도의 관계, 정보기술 수용과 고객 만족도와의 관계를 살펴보았다. 서비스품질, 정보기술 수용, 고객만족도, 지속사용의도, 추천의도의 5가지 항목의 측정도구를 활용하여 IPTV 서비스 이용자를 대상으로 실증조사를 실시하였으며, 그 결과 지각된 서비스 품질과 유용성, 이용용이성이 고객만족도에 강한 영향을 주며, 지속사용의도와 추천의도에도 유의한 영향이 있는 것으로 나타났다. 특히 콘텐츠의 유용성에 대한 인식이 사용만족도에 큰 영향을 주는 것으로 나타나, 고객에게 콘텐츠의 가치를 높게 인식시키고 쉽게 이용할 수 있음을 알리는 것이 고객만족과 고객확보에 중요한 전략이 될 수 있음을 나타내었다.

• 한국조리학회지
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• 제23권6호
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• pp.135-142
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• 2017

The purpose of current study was to identify the influence of event quality on brand value, satisfaction, and recommend intention as perceived by a local food festival participants. Survey was distributed to the Changwon Miderdok festival participants, 350 questionnaire surveys were distributed and 330 participants were employed for statistical analysis with erasing invalid responses. Based on the process of hypothesis verification on the formulated model, it suggested that motivation factors have significantly impact on evolvement element. Specifically, humanic and physical elements were significant predictors of both brand value and satisfaction, and all factors of event quality except convenience were critical antecedents of visitors' satisfaction. In current study, in addition, brand value has positive influence on satisfaction and satisfied visitors tried to recommend the destination to others. This study will help to develop meaningful marketing strategy for local food festival industry. Furthermore, this study will contribute to improve an attractive business model to increase profit for both local society and academic study related to local food festival.

• 한국환경생태학회지
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• 제20권4호
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• pp.473-481
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• 2006

가독성은 글자의 읽기 쉬움의 정도를 나타내는 척도로서 해설판의 정보전달의 효과성을 결정하는 중요한 요소로 알려져 왔다. 그러나 해설판의 가독성이 탐방객의 관심유발과 해설판 읽기 행동에 어떻게 영향을 미치는지에 대한 연구는 드물다. 본 연구는 가독성과 해설판의 관심유도, 선호도. 해설판 읽기 권유의도와의 관계를 구명하기 위하여 실시되었다. 데이터 수집은2003년 8-11월중에 내장산 국립공원 내 자연관찰로 탐방객 중에서 선정된 총 375명을 대상으로 관찰로 주변에 설치된 해설판에 대한 설문조사를 통하여 이루어졌다. 이중 이용 가능한 350명의 응답이 본 연구의 분석을 위하여 이용되었다. 분석결과, 가독성은 관심유도, 선호도, 해설판 읽기 권유의도와 관련이 있는 것으로 나타났다. 가독성 이 높으면 높을수록 관심유도, 선호도, 해설판 읽기 권유의도도 높게 나타났다. 가독성과 더불어 관심유도와 선호도도 해설판 읽기권유의도와 관련이 있는 것으로 분석되었으며, 세 변수중 선호도는 해설판 읽기 권유의도에 대하여 가장 높은 설명력을 보였다. 본 연구의 결과는 해설판의 가독성을 증진시킴으로써 해설판 읽기 행동의 증대가능성을 시사하고 있다.

• 한국지역지리학회지
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• 제22권3호
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• pp.566-575
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• 2016

본 연구는 온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향을 규명함에 목적이 있다. 충남 온양 온천 이용객 대상 설문조사 토대의 실증분석결과는 다음과 같다. 첫째, 온천관광지 선택속성에 대한 요인분석결과 6개 요인[온천공간 시설, 온천 접근성, 온천수 및 주변지역, 온천 비용, 쇼핑 및 친절성 및 관광공간]이 추출되었다. 둘째, 온천관광지 선택속성이 방문객 전체 만족도에 미치는 영향 요인은 요인 "관광공간", "온천수 및 주변지역", "온천 공간시설" 및 "온천 접근성"으로 나타났다. 마지막으로 방문객의 전체 만족도는 온천관광지 재방문의도 및 타인추천의사에 정(+)의 영향을 미치는 것으로 나타났다.

• 대한간호학회지
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• 제24권4호
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• pp.678-695
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• 1994

The purpose of this study was to investigate knowledge, attitudes and practices of women toward breast self-examination and to identify factors that may influence compliance with breast examination. The subjects for this study were 282 women in three hospitals located in In-Chun. Data were collected during the period from October 15 to 30, 1993 by means of a structured questionnaire. The data were analyzed using the SAS program and include descriptive statistics, 1-test, ANOVA, Pearson correlation coefficient and stepwise multiple regression. The results of study are as follows : 1. The mean knowledge score for the total sample was 13.58. Factors affecting the women's knowledge of breast cancer and BSE were : age, level of education, experience with breast cancer patients, experience in learning BSE, information about BSE, self-practice of BSE, level of intention to perform BSE, and participation in a BSE class. 2. Elements related to attitude included : (a) perceived feeling of susceptibility to breast cancer, and (b) belief about the effectiveness of BSE. The mean perceived susceptibility score was 1.62 and the mean effectiveness score was 4.22. Factors affecting the women's perceived susceptibility to breast cancer were exercise for health, level of intention to perform BSE , intention to recommend to others and self-practice of BSE. The relation between the womens' belief about effectiveness of BSE and level of intention to perform BSE and intention to recommend to others were statistically significant. 3. The mean self-practice score for the total sample was 4.01. Factors affecting the women's practice were experience with breast cancer patients, information about BSE, experience in learning BSE, enlisting the help of significant peers, and level of intention to perform BSE. Results indicated 35.8% of the total sample practiced BSE. The most frequent reason women gave for not performing BSE was “Didn’t knew about BSE technique”, “Didn’t think do it”. 4. No relation was found between knowledge and attitudes and practices. 5. When all the variables were examined for their contribution to the variance in the practice of BSE, it was found that confidence in ability to detect a mass by BSE, knowledge about breast cancer and BSE, and experience with breast cancer patients were significant variables and explained 35.8% of the variance. From the results of this study it can be said that women need to be taught proper BSE technique so they can become more proficient in detecting breast abnormalities.

• 정보교육학회논문지
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• 제26권6호
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• pp.517-532
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• 2022

본 연구는 교육대학원생들을 대상으로 비대면 온라인 수업에 관한 주관적 만족도, 학습지속의향 추천 의향의관계와 이에 영향을 미치는 예측 요인들을 실증적 검증하였다. 이에 서울권에 위치하고 있는 E모 대학교의 교육전문 대학원생을 대상으로(N=417) 설문조사를 실시하였다. 연구 결과 첫째, 교육대학원생의 비대면 수업 학습 만족도에 영향을 미치는 요인은 사회적 현존감, 인지된 유용성, 정보시스템품질로 나타났다. 둘째, 학습지속의향에 영향을 미치는 요인으로는 인지된 유용성과 사회적 현존감으로 나타났고 인지된 유용성의 영향력이 매우 컸다. 그리고 교육대학원 학습자의 주관적인 만족도는 학습지속의향에 유의한 영향을 미치지 않아, 만족스러운 태도를 형성한다고 해서 학습지속의향이란 행동으로까지 연결되지는 않음을 검증하였다. 마지막으로 학습만족도는 타인 추천 의향에 긍정적인 영향을 또한 학습지속의향 역시 타인 추천 의향에 긍정적 영향을 미쳤으나, 주목할 점으로 학습만족도가 타인 추천 의향에 미치는 영향력이 상대적으로 매우 컸다는 점이다. 이는 교육대학원 학습자 개인이 인식하는 비대면 온라인 수업에 대한 주관적 태도인 만족도가 최종적으로 타인에게 교육대학원을 추천하는 중요한 역할을 수행한다고 볼 수 있다. 본 연구는 교육대학원생들의 온라인 수업에 대한 전반적 인식을 살펴보았고, 향후 본 연구의 결과가 실제 반영되어 비대면 온라인 수업 커리큘럼과 콘텐츠 구성의 기초 자료로서 실무적 의의를 지닌다.