Journal of Society of Preventive Korean Medicine (대한예방한의학회지)

Society of Preventive Korean Medicine (대한예방한의학회)
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Factors Influencing the Intention of Traffic Accident Patients to Revisit and Recommend the Korean Medicine Clinics

교통사고 환자의 한방의료기관 재방문 및 추천의사에 영향을 미치는 요인

  • Jae-Woo, Kim (Insurance policy team, The Association of Korea Medicine) ;
  • Sung-Ho, Kim (Division of Health Administration & Healthcare, Cheongju University) ;
  • Jung-Kyu, Kang (Division of Health Administration & Healthcare, Cheongju University)
  • 김재우 (대한한의사협회 보험정책팀) ;
  • 김성호 (청주대학교 보건행정헬스케어학부) ;
  • 강정규 (청주대학교 보건행정헬스케어학부)
  • Received : 2022.12.01
  • Accepted : 2022.12.20
  • Published : 2022.12.31
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Abstract

Objectives : The purpose of this study is to analyze the factors affecting the intention of traffic accident patients, who had visited Korean medicine clinics for the purpose of treating traffic accidents, on revisiting and recommending those clinics to others. Methods : This study conducted the frequency analysis, Rao-scott chi-square test, and logistic regression analysis on 389 people, who answered that they had once visited Korean medicine clinics for treatment in traffic accidents, using data from the 2020 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : As a result of the analyses, it was revealed that the significant influencing factors entailed marital status, job status, the attitude of medical staff, and access to the Korean medicine clinics, while only access to the Korean medicine clinics was a significant influencing factor for the intention to recommend to others. Especially, the intention of to revisit and to recommend in case of satisfying access to the Korean medicine clinics were 8.476 times and 6.784 times higher than when it is not the case. Conclusions : The results of this study reflect the characteristics of automobile insurance, and indicate that both further study and policy establishment on the operation of the automobile insurance system are required to ensure sufficient treatment for traffic accident patients.

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References

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