• Korean Management Science Review
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• v.26 no.3
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• pp.79-100
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• 2009

Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.71-79
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• 2020

In recent years, Korean consumption trends have undergone rapid changes. Also, subscription economy has emerged and is growing as a new shopping method. The purpose of this study was to verify the relationship between consumer attitude and intention to continue to use of the consumption value of subscription service based on subscription economy. To this end, we analyzed the structural equation modeling for 300 consumers who used HMR products through subscription services. The analysis results are as follows. First, consumption value (functional, emotional, social and monetary) of HMR products perceived by subscribers had a significantly positive effect on consumer attitude except for monetary value. Second, consumer attitude was found to have a positive effect on consumers' intention to continue to use. This study contributes to the development of academic theories related to the subscription service in the early stages and provides managerial implications for HMR-related companies that want to utilize subscription service.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.79-103
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• 2022

COVID-19 is forcing people to minimize face-to-face networking activities between members of society, and they are increasing their use of online platforms. In particular, interest in the metaverse, a virtual community with enhanced realism, is growing. Specifically, this study suggests a mechanism to improve the intention to continuous use of metaverse users by using the self-determination theory, and confirms that trust between metaverse members moderates the relationship between self-determination and intrinsic motivation. We obtained 353 samples through a questionnaire targeting those who have used metaverse and verified the hypothesis through structural equation modeling. As a result of the analysis, individual self-determination of the metaverse formed intrinsic motivation such as identification and enjoyment, which affected the intention to continue use, and the trust of metaverse members partially moderated the relationship between self-determination and motivation. The result contributes to the sustainability of the metaverse platform by suggesting an approach to users and the environment to improve the intention of continuous use of metaverse.

• Perspectives in Nursing Science
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• v.10 no.2
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• pp.151-157
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• 2013

Purpose: The purpose of this study was to identify difficulties that working mothers face and solutions to the identified problems. Methods: The study design was a cross-sectional, descriptive survey. A survey with 8 items rated on a 5-point scale (1~5) and 5 open-ended questions was administered to 48 married nurses and nurse aides working in 5 nursing units of a teaching hospital in South Korea in April 2013. Results: The score of satisfaction with childrearing patterns (mean=$3.31{\pm}0.79$) was higher than that of satisfaction with spousal support (mean=$3.08{\pm}0.85$). The score of working mother's turnover intention (mean=$2.40{\pm}1.03$) was lowest among the 8 items, but partners did not want their wives to quit work (mean=$3.60{\pm}1.22$). Satisfaction with company employment benefits for childrearing (mean=$2.90{\pm}0.72$) had the lowest score among the 4 satisfaction types analyzed. The turnover intention and satisfactions with childrearing (r=-.51, p<.001), spousal support (r=-.43, p=.002), supervisor's support (r=-.36, p=.013), and company benefits (r=-.37, p=.009) showed significant negative correlations. Conclusion: According to these results, familial support for childrearing is highly correlated with employed mothers' turnover intention. So improvement of familial support for childrearing will reduce married nurses' turnover intention. In addition, well-organized nursery facilities are recommended for enabling working mothers to continue their careers. Furthermore, more family-friendly welfare policies such as a flextime systems or compulsory paternity leave should be reinforced in the workplace.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.140-156
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• 2024

This study examined how the motivational language of instructors in senior fashion model classes affects learners' achievement goal orientation and interpersonal competence, as well as their intention to continue participating. The participants in this study were active seniors aged 50 and above, and the analysis was conducted using PLS-SEM and bootstrapping for mediation effects. It was found that autonomous motivation had a significant impact on task achievement goals and interpersonal competence, but not on ego achievement goals. On the other hand, controlled motivation only had a significant impact on ego achievement goals. Additionally, interpersonal competence had a significant impact on the intention to continue participating, and task achievement goals were found to mediate the relationship between autonomous motivation and interpersonal competence. This study aimed to promote understanding of the importance of instructors' motivational language in senior fashion model education and learners' psychology and to provide information that can help develop a fashion-related leisure activity curriculum. It also suggests efficient instructional directions for instructors in senior education, and it is expected to be utilized in the development of fashion-related leisure activity program curricula in the future.

• Korean Journal of Organic Agriculture
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• v.26 no.3
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• pp.327-349
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• 2018

The purpose of the study focuses on the agriculture education services in the changing rural areas conditions such as population decline, aging society, and returning farmers. The study reviews the effects of agricultural education services on returning farmers and local residents for satisfaction, intention for recommendation, and intention to continue participation. Further, the study aims to investigate any difference in the level of satisfaction for two groups. The results suggested that there is a meaningful difference between return-farmers and local residents. Among the demographic variables, age and income showed a notable difference. However, sex, level of education and type of household did not suggest noticeable differences. In addition, the study accessed agricultural education from a service perspective and analyzed its service quality and customer satisfaction, loyalty and relationship using a service profit chain model. Like the result of most other studies, the analysis showed that these had positive relationships. While the study focused on the efficiency of agriculture education training program in agriculture technology centers, the study carries a meaningful value in that it discovered a meaningful difference in the satisfaction level between returning farmers and locals despite the fact that agriculture education was applied as a part of service. In practical terms, the study pointed out the need for consumer-centered education that reflects the characteristics of the groups rather than standardized education.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.169-180
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• 2022

As people spend more time indoors due to the COVID-19 pandemic situation, content consumption is increasing, leading to the rapid demand for Over The Top(OTT) services. Thus, this study attempted to verify impacts of OTT traits on the value, satisfaction, and continuous use intention perceived by users. Through the survey, 437 responses were collected, and analysis was conducted using AMOS 26.0. Results found that the traits of OTT service had a positive effect on perceived value that had a positive effect on user satisfaction and continuous use intention. User satisfaction was also found to have a positive effect on the intention to continue using OTT services. Moreover, hedonic innovation moderated the relationships between OTT traits and perceived value with exception of ubiquity. The findings provide valuable information for OTT service providers in understading users' behaviors.

• Land and Housing Review
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• v.13 no.2
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• pp.65-79
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• 2022

To suggest implications of future housing problems, this study investigates which characteristics affect the housing satisfaction of young single households. Using the survey data, we perform the multiple regression and decision tree models based on the SPSS Statistics 25.0. Our empirical results show several key features. First, housing characteristics and intention to continue single households had a positive (+) effect on housing satisfaction, in the order of natural, housing, physical characteristics, and intention to continue single households. Second, housing characteristics and intention to marry in the future had a positive (+) effect on housing satisfaction in the order of natural, housing, and physical characteristics. Third, housing characteristics and intention to increase household members in the future had a positive (+) effect on housing satisfaction, in the order of natural, housing, and physical characteristics satisfaction. Finally, the results of the decision tree model show that the natural characteristics were over 3.4, and housing satisfaction was the highest in the case of Jeonse. The results of this study provide three implications for policymakers. First, improving the residential environment of young single households is important. Second, providing customized housing for young single households could enhance the housing satisfaction of young people. Finally, housing provision needs to be carried out with suitable space for the lifestyle of young single households.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.277-296
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• 2022

Despite the characteristics of public data with various potentials, few studies have been conducted on general users who lack an understanding of data as well as on expansion of the service uses. This study examined which digital-service-quality factors affect the intention to continue using public data services based on the expectation confirmation theory. As a result of the analysis, satisfaction partially mediated between expectation agreement and continued use intention for understandability and efficiency, which were combined as one factor, and completely mediated the relationship between perceived usefulness expectation agreement and continued use intention. It can be seen that the more the understanding and usefulness of the information provided by the service is satisfied, the higher the willingness to use it. Accordingly, it suggested adding an electronic bookmark function and the provision of online community for users to improve the overall quality of services. This study is significant in that it provided evidence on which part to focus on when designing electronic services from the point of view of general users.

• Journal of the Korean Society of School Health
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• v.25 no.1
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• pp.95-104
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• 2012

Purpose: In an attempt to investigate the differences in the level of stress & mental health between extracurricular learning group and non-extracurricular learning group and level of stress and mental health by the extracurricular learning-related characteristics, this study was carried out in upper grade elementary students. Method: The subjects were 241 students living in 4 small towns in 4th, 5th and 6th grade elementary students. The data were collected by using the questionnaires, and analyzed by SPSS/WIN 12.0 program. Results: First, 64.7% of subjects were receiving extra-curricular learning, and extracurricular learning contents were the main curriculum and foreign language classes in many cases. Second, there were no differences in the level of stress and mental health between extracurricular learning group and non-extracurricular learning group, but also in the area of stress as physical, mental, emotional and behavioral stress. Third, extra-curricular learning satisfaction and learning effects are the major factor affecting mental and emotional stress and mental health. In other words, the group with high satisfaction and effectiveness by extra-curricular learning was less mentally and emotionally stressed and better for mental health than low group. Also, days per week for extracurricular learning affected physical stress and intention to continue extracurricular learning affected mental stress. Fourth, factors affecting whether the intention to continue extracurricular learning were the sex, decision-makers about whether they receive extracurricular learning, extracurricular learning satisfaction and duration of extracurricular learning. Conclusion: From the above results, The fact that the upper grade elementary school students receiving the extracurricular learning did not affect on the stress and mental health. In case of extracurricular group, the effectiveness and satisfaction about extra-curricular learning were major factors affecting mental and emotional stress as well as mental health.