Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
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Factors Influencing the Continuance Intention of Public Data Services

공공데이터 서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구

  • 김영은 (연세대학교 일반대학원 문헌정보학과) ;
  • 박지홍 (연세대학교 문헌정보학과)
  • Received : 2022.01.22
  • Accepted : 2022.02.14
  • Published : 2022.02.28
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Abstract

Despite the characteristics of public data with various potentials, few studies have been conducted on general users who lack an understanding of data as well as on expansion of the service uses. This study examined which digital-service-quality factors affect the intention to continue using public data services based on the expectation confirmation theory. As a result of the analysis, satisfaction partially mediated between expectation agreement and continued use intention for understandability and efficiency, which were combined as one factor, and completely mediated the relationship between perceived usefulness expectation agreement and continued use intention. It can be seen that the more the understanding and usefulness of the information provided by the service is satisfied, the higher the willingness to use it. Accordingly, it suggested adding an electronic bookmark function and the provision of online community for users to improve the overall quality of services. This study is significant in that it provided evidence on which part to focus on when designing electronic services from the point of view of general users.

다양한 잠재력을 지니고 있는 공공데이터의 특성에도 불구하고 서비스의 활용 확대를 위한 연구는 물론 데이터에 대한 이해가 부족한 일반 이용자를 대상으로 한 연구도 거의 이뤄지지 않았다. 본 연구는 기대일치이론에 기반하여 어떠한 전자서비스 품질 요인이 공공데이터 서비스의 지속이용의도에 영향을 미치는지 검증하였다. 분석 결과 만족도는 하나의 요인으로 합쳐진 이해가능성 및 효율성에 대한 기대 일치와 지속이용의도 간을 부분 매개하였으며, 지각된 유용성에 대한 기대 일치와 지속이용의도 간 관계는 완전 매개하였다. 서비스가 제공하는 정보에 대한 이해와 유용성이 충족될수록 이용 의지가 높아진다고 볼 수 있다. 이에 서비스의 질적 발전을 위해, 자신만의 정보 사전을 구축할 수 있는 전자 책갈피 기능과 서비스 이용자의 자유로운 커뮤니티 공간을 제언하였다. 더불어 일반 이용자 관점에서 전자서비스의 설계 시 어떤 부분에 집중해야 하는지 근거 자료를 제공하였다는 점에서 연구 의의를 지닌다.

Keywords

Acknowledgement

이 논문은 2021년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5C2A03083499).

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