• Title/Summary/Keyword: Intention of Continuous Use

Search Result 363, Processing Time 0.028 seconds

Users' Experience of Sharing Economy Service and Moderating Effect of Social Interaction: Focused on Bicycle-Sharing Service (공유경제서비스의 이용경험과 사회적 상호작용의 조절효과: 자전거공유서비스를 중심으로)

  • Yoon, Ah-Young;Kim, Sung-Min;Koo, Chul-Mo
    • The Journal of Information Systems
    • /
    • v.26 no.4
    • /
    • pp.87-106
    • /
    • 2017
  • Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.

The Effects of Internal Communication, Techno-stress, and Task-Technology Fit on Intention of Continuous Use of Enterprise Content Management System (사내 커뮤니케이션, 기술 스트레스, 업무기술 적합성이 기업콘텐츠관리시스템 지속적 이용 의도에 미치는 영향)

  • Hwang, Inho
    • The Journal of Society for e-Business Studies
    • /
    • v.26 no.3
    • /
    • pp.133-153
    • /
    • 2021
  • Recently, organizations are making significant technology investments to build a centralized content management system. However, high-quality technology adoption can conversely create techno-stress in the user and cause negative behavior. The purpose of this study is to suggest the negative effects and mitigation directions of enterprise content management system(ECMS) related techno-stress. In order to verify the hypothesis, this study conducted a questionnaire survey on employees of organizations that adopted content management technology and conducted structural equation modeling. As a result of the analysis, ECMS related techno overload and complexity decreased the intention of continuous use of ECMS. But, internal communication activities reduced ECMS related techno stress and task-technology fit moderated the relationship between techno-stress and intention of continuous use of ECMS. The study has implications in terms of suggesting a strategic direction to minimize the negative causes of the use of content management systems.

The Effect of Restaurant Owners' Perceived Benefits and Sacrifices on the Continuous Use Intention of Food Delivery App Services: Focusing on the Value-Based Adoption Model (외식업 점주의 배달앱 서비스 이용에 대한 지각된 혜택 및 희생이 지속이용의도에 미치는 영향: 가치기반수용모델을 중심으로)

  • Lee, Young Seok;Song, Jae Min;Yang, Sung Byung
    • The Journal of Information Systems
    • /
    • v.30 no.2
    • /
    • pp.215-241
    • /
    • 2021
  • Purpose The purpose of this study is to analyze the impact of perceived value on the intention of continuous use of food delivery app services form the perspective of restaurant owners. We adopt the value-based acceptance model (VAM) in order to derive influential factors (i.e., perceived benefits and perceived sacrifices) that affect perceived value, which in turn leads to the continuous use of food delivery app services. In addition, the moderating role of restaurant type in the relationship between perceived benefits/sacrifices and perceived value. Design/methodology/approach An online survey was conducted on restaurant owners who are using domestic food delivery app services. Samples were collected using the quota sampling method in accordance with the current market share of food delivery app services. A total of 235 participants (restaurant owners) were identified as a valid sample and used for the final analysis. Findings Research findings of the study are as follows. First, sales increase and operational effort decrease among perceived benefits had a significant positive impact on perceived value. Second, perceived cost among perceived sacrifices had a significant negative impact on perceived value. Third, perceived value had a significant positive effect on the intention of continuous use. Finally, the moderating role of restaurant type was found only in the effect of operational effort decrease on perceived value.

A Study on the Effect of the Characteristics of Branded Contents on Consumers: Focused on User Satisfaction, Sharing Intention, and Intention for Continuous Use (브랜디드 콘텐츠 특성이 수용자 효과에 미치는 영향: 이용만족, 공유의도, 지속적 이용의도를 중심으로)

  • Lim, You Myung;Oh, Young Sun;Youm, Dongsup
    • Journal of Digital Convergence
    • /
    • v.17 no.6
    • /
    • pp.59-67
    • /
    • 2019
  • This study was conducted to examine the effect of the characteristics of branded contents on consumers. To attain the purpose of the study, we carried out a survey with 286 male and female undergraduates and collected data for analysis. The findings demonstrated the followings: First, the satisfaction of using branded contents is positively affected by entertaining, empathy, creativity, and indirectness. Second, the intention to share branded contents and the intention for continuous use of them are positively affected by entertaining only. In conclusion, this study confirmed that only informativeness, which is one of 5 characteristics of branded contents, does not have any effect on the consumer. This result provides useful empirical data for developing high-quality contents that meet user's needs and convenience, helping understand user's behavior toward branded contents and also serves as the basic data on which related researches can expand.

The Influencing Mechanism of Manufacturing SMEs' Smart Factory Advancement Acceptance Intention: Based on the Information Systems Success Model (중소제조기업의 스마트팩토리 고도화수용의도 영향 메커니즘: 정보시스템 성공모형을 기반으로)

  • Yoon Jae Kim;Chang-Geun Jeong;Sung-Byung Yang
    • Information Systems Review
    • /
    • v.25 no.3
    • /
    • pp.199-220
    • /
    • 2023
  • Projects to deploy and diffuse smart factories in South Korea are aimed at enhancing national manufacturing competitiveness. However, a significant portion of deployed companies remain at the basic stage and struggle to utilize smart factories regularly. Existing studies have primarily focused on the technical aspects of smart factories, using data analytics and case studies, leading to a gap in empirical research on continuous use and upgrade intentions. This study identifies key factors influencing smart factory usage and user satisfaction, drawing on the Information Systems Success Model (ISSM) and previous research. It empirically examines the impact of these factors on continuous use intention, management performance, and advancement acceptance intention through smart factory usage and user satisfaction. A structural equation model is employed to validate the research hypotheses, using survey data from 287 small and medium-sized manufacturing enterprises (SMEs) that have adopted smart factories. Results demonstrate that system quality, information quality, service quality, and government support significantly affect smart factory usage, while service quality and government support influence user satisfaction. Furthermore, smart factory usage and user satisfaction have positive effects on management performance, continuous use intention, and subsequently advancement acceptance intention. This study provides novel insights by demonstrating the specific impact mechanisms of smart factory user satisfaction on the business and the intentions of manufacturing SMEs regarding continuous use and advancement acceptance, leveraging the ISSM.

A Study on the Acceptance Decision Factors for Mobile Easy Payment Services in Digital Convergence Media Ara: Focusing Samsung Pay (디지털융합미디어시대 모바일 간편 결제서비스 수용결정요인에 관한 연구: 삼성페이를 중심으로)

  • Kim, Cha-Keun;Kim, Joung-Gun;Choi, Seong-Jhin
    • Journal of Digital Convergence
    • /
    • v.15 no.4
    • /
    • pp.213-221
    • /
    • 2017
  • The purpose of this study was to examine the acceptance decision factors for mobile easy payment services focused on samsung pay. To attain these purpose, the subjects for data were 229 university students. The data were analyzed by path analysis using SPSS 21 program and AMOS program. The results were as follows: First, Perceived ease of use influenced positively on mobile easy payment service attitude. Second, Perceived usefulness influenced positively on mobile easy payment service attitude. Third, Perceived ease of use influenced positively on intention of continuous use. Fourth, Perceived usefulness influenced positively on intention of continuous use. Fifth, Attitude influenced positively on intention of continuous use. Sixth, Perceived risk influenced not significantly on intention of continuous use. This study identified the acceptance decision factors for mobile easy payment services as perceived ease of use, perceived usefulness and attitude.

The Effects of Characteristics of User and System on the Perceived Cognition and the Continuous Use Intention of Fintech (핀테크(fintech) 사용자와 시스템 특성이 지각된 인식과 지속사용의도에 미치는 영향)

  • Lee, Jun-Sang;Park, Jun-Hong
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.1
    • /
    • pp.291-301
    • /
    • 2018
  • The purpose of this study is to investigate the factors that affect the perceived awareness and the intention of continuous use by FinTech users and system characteristics. Data collection was carried out by targeting and surveying 600 people living in Gwangju, and office workers using smartphones. As a result, first, self-efficacy, innovation, and fitness for Fin-Tech services were found to influence the degree of perceptual awareness and intent to use of Fin-tech service users. Second, the system characteristics have a positive effect on perceived awareness and intention of using FinTech service. Third, the hypothesis about the dangers in the user attributes and system properties were dismissed. It seems that the priority concern was regarding the leakage of personal information and security as privacy and the increasing damage cases of financial fraud by electronic financial transactions spill. Therefore, in order to spread FinTech services, it would be effective if a Fin-Tech service strategy could eliminate inconveniences such as the risk of hindering convenience and intention to use by the marketing strategy established by the company.

A Study on The Factors Affecting Customer Satisfaction and Intention to Use of Internet-only Banking Services (인터넷 전문은행 서비스의 만족과 이용의도에의 영향요인에 관한 연구)

  • Lee, EunYoung;Baggii, Batdawa
    • The Journal of the Convergence on Culture Technology
    • /
    • v.6 no.4
    • /
    • pp.627-631
    • /
    • 2020
  • We examined the factors affecting user satisfaction and persistent intention of use for the Internet-only banking services. Firstly, this study extracted factors that influence the acceptance of Internet-only banking services based on previous studies. The purpose of this study is to investigate the effect of perceived relative advantage, perceived convenience, perceived usefulness as independent variables based on Technology Acceptance Model for two dependent variables ; user satisfaction and intention for continuous use for internet-only banking service. The study showed that perceived relative advantage, perceived convenience, and perceived usefulness have a significant effect on user satisfaction and intention for continuous use as a result of an empirical analysis of 204 customers of internet-only banking services. Based on the results of the study, some practical implications for customer retention are suggested.

A study on continuous use intention of medical information service applications: Application of the Extended Theory of Planned Behavior

  • Seok Jin
    • Journal of the Korea Society of Computer and Information
    • /
    • v.29 no.2
    • /
    • pp.153-168
    • /
    • 2024
  • The purpose of this study was to verify the correlation between variables that affect the intention to continue using medical information service applications. Then, we established a research model based on ETPB and conducted an empirical study using PLS-SEM.According to the empirical analysis results, First, intimacy, prior knowledge, and cost saving were confirmed to have a significant impact on the TPB variables such as attitude, subjective norm, and perceived behavioral control. Second, it was confirmed that TPB variables had a significant impact on behavioral intention, and behavioral intention had a significant impact on continued use intention. Third, it was confirmed that familiarity, prior knowledge, and cost saving had a significant impact on the intention to continue use through the mediation of behavioral intention based on the perception shift of medical consumers. The significance of this study is that it empirically investigated the behavior of medical consumers by deriving the impact on their intention to continue using medical information service applications through their behavioral intentions.

AI Chatbot Users' Satisfaction and Intention for Continued Use : Moderating Effects of Chatbot Type and Motivations (AI 챗봇 타입과 이용동기에 따른 사용만족도 및 지속사용의도 :자기결정이론을 중심으로)

  • Chu, Ruotzu;Lim, Sohye
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.10
    • /
    • pp.630-640
    • /
    • 2020
  • With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.