• Journal of the Economic Geographical Society of Korea
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• v.26 no.4
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• pp.391-407
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• 2023

The state of Baden-Württemberg has one of the strongest regional economies in Germany and is known as one of the most innovative regions in both Germany and Europe. Clusters have played a central role in innovation strategies. The article analyzes the current cluster policy in Baden-Württemberg. The Baden-Württemberg cluster policy has systematically supported the development of clusters, cluster initiatives, and state-wide networks. It has also provided increasing support to regions in developing and implementing innovation and networking activities. The cluster policy has specifically focused on promoting collaborations across different industries and technologies, as well as implementing measures for internationalization. The goal of the Baden-Württemberg state cluster policy was to professionalize cluster management and improve its quality. The cluster policy in Baden-Württemberg has adopted a bottom-up approach and utilized various measures and instruments to promote dialogue. The cluster policy in Baden-Württemberg has established a dedicated cluster agency responsible for developing strategies and implementing individual measures.

• International Journal of Computer Science & Network Security
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• v.23 no.12
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• pp.137-144
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• 2023

The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

• Journal of the Korean Geographical Society
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• v.47 no.3
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• pp.375-389
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• 2012

Many policy makers believe that geographically clustered business activities, in order to stimulate regional innovation, are the keys to development. Underlying the assumption between cluster and development, mere co-located forms engaged in innovative process helped from knowledge transmission locally. To address the constraints of creative economy, creative milieu require networking to support innovation activities. This paper examines the development of the mini cluster reconsidered in creative milieu that shifted environment development through network activities. It shows that the powerful node get more powerful, weak node get weaker in institutional network. Moreover, the significant of cluster in creative milieu is that brings out synergy to spill over knowledge through inter-relationship based on face-to-face meeting. Creative milieu benefits from and contributes to the competitiveness of the city, they are also embedded in its network activities.

• Journal of KIISE:Information Networking
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• v.35 no.3
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• pp.192-206
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• 2008

Multihop is the main communication style for wireless sensor networks composed of tiny sensor nodes. Until now, most applications have treated the periodic small sized sensing data. Recently, the burst traffic with the transient and continuous nature is increasingly introduced due to the advent of wireless multimedia sensor networks. Therefore, the efficient communication protocol to support this trend is required. In this paper, we propose a novel PIGAB(Packet Interval Gap based on Adaptive Backoff) protocol to efficiently transmit the burst data in multihop wireless sensor networks. The contention-based PIGAB protocol consists of the PIG(Packet Interval Gap) control algorithm in the source node and the MF(MAC-level Forwarding) algorithm in the relay node. The PIGAB is on basis of the newly proposed AB(Adaptive Backoff), CAB(Collision Avoidance Backoff), and UB(Uniform Backoff). These innovative algorithms and schemes can achieve the performance of network by adjusting the gap of every packet interval, recognizing the packet transmission of the hidden node. Through the simulations and experiments, we identify that the proposed PIGAB protocol considerably has the stable throughput and low latency in transmitting the burst data in multihop wireless sensor networks.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.339-347
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• 2013

Recently, Korean medium-sized medical organizations require innovative strategies. Network-driven concerns in Korean medical organization have been a front burner issue to enhance economic and managerial efficiencies. Effective network-driven collaboration depends upon effective processes and economics strategies among medical providers group. From this motivation, we studied and provided the systems' theoretical background and networked hospital system structures. The aim of suggested research model in this paper is to overcome demerit of stand-alone medium-sized hospitals and analyze a system dynamics model to measure managerial performances. The developed system dynamics model is to quantify the effects of network strategy based on the historical financial data of real-life hospitals network experiences. The network effects are resulted in efficiencies and effectiveness enhancements in competitiveness through advertisement and effective education system. The simulations of system dynamics results can explain the improvement in financial outcome by joining in the network group. The network effects are shown more effective in dental hospital than other groups. In conclusion, it is expected that network effects have a critical influence of managerial, marketing, and medical collaboration performance for any type of medical hospitals.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.127-139
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• 2021

This study investigates business demands for firms operating in the Busan Sasang Industrial Area for the proposed knowledge-industry innovation base. Diverse improvement arrangements are proposed for revitalization of the industrial area. For these purposes, a questionnaire survey was conducted for the examination of physical conditions and enterprise demands among firms. The major findings are as follows. Firstly, judging from the examination of physical conditions, the study area has presented a lower rate of roads and smaller individual lots of land, which would contribute to a worsening business environment for small business owners. Secondly, business request for industrial-area innovation, pilot project needs, and expected impacts demonstrated higher scores. Thirdly, an absolute majority of firms strongly supported the proposed knowledge-industry innovation base and requested an R&D center as the first anchor facility. Based on these findings, guidelines are proposed for an institutional rearrangement plan. First of all, specific field surveys dealing with networking issues and industrial dominance should be immediately carried out. In addition, the proposed knowledge-industry innovation base should be equipped with significant power of influence for the adjacent industrial areas. Lastly, major stakeholders should upgrade the cooperative mechanism for innovative change in the regional industrial complex.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.715-720
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• 2023

The military is driving innovative changes such as AI, cloud computing, and drone operation through the Fourth Industrial Revolution. It is expected that such changes will lead to a rapid increase in the demand for information exchange requirements, reaching all lower-ranking soldiers, as networking based on IoT occurs. The flow of such information must ensure efficient information distribution through various infrastructures such as ground networks, stationary satellites, and low-earth orbit small communication satellites, and the demand for information exchange that is distributed through them must be appropriately dispersed. In this study, we redefined the DSCP, which is closely related to QoS (Quality of Service) in information dissemination, into 11 categories and performed research to map each cluster group identified by cluster analysis to the defense "information exchange requirement list" on a one-to-one basis. The purpose of the research is to ensure efficient information dissemination within a multi-layer integrated network (ground network, stationary satellite network, low-earth orbit small communication satellite network) with limited bandwidth by re-establishing QoS policies that prioritize important information exchange requirements so that they are routed in priority. In this paper, we evaluated how well the information exchange requirement lists classified by cluster analysis were assigned to DSCP through M&S, and confirmed that reclassifying DSCP can lead to more efficient information distribution in a network environment with limited bandwidth.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.1-16
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• 2022

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.3
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• pp.238-255
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• 2023

In this study, we derived the characteristic factors of the cluster as measurable variables, and attempted to clarify the characteristics of the apparel sewing areas in Changsin-dong, Doksan-dong, and Jangwi-dong. Based on these results, a comparative analysis was conducted to see how the demand for the government's support policy differs for each agglomeration area. Materials were collected through face-to-face questionnaires targeting tenant companies in the three regions. As a result of the analysis, Changsin-dong was identified as an "innovative growth type," Doksan-dong as a "networking type," and Jangwi-dong as a "specialized localization type." As a result of the research on policy demands, the policy demands of the three agglomerations appeared different, but Changsin-dong preferred capacity building, Doksan-dong preferred information provision, and Jangwi-dong favored policy means of benefit. It was confirmed that even among clusters of the same apparel sewing industry, the formation process and characteristics are different, and as a result, the demand for policy instruments is also different. Policy recommendations include understanding the characteristics and policy demands of each agglomeration area through periodic fact-finding surveys, and recommending the establishment and implementation of differentiated support policies that match the characteristics of each agglomeration area.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.3
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• pp.169-189
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• 2023

The study aims to synthesize the discussion of the innovation district and suggest an alternative to the governance system of the innovation district. Cluster policies that focus on industrial specialization, networking, value chains, and industrial ecosystems have shown some problems and limits in advanced industrial economies. The innovation district, suitable for the era of urban innovation, convergence of industry, housing, leisure, and related variety, emphasizes cooperation through the convergence of various innovations, workshops and industries, and communities. It is important to build a quintuple helix based on cooperative governance through public-private partnerships, integrate the physical and cultural atmosphere, and service industries that strengthen the place prestige. Beyond the industrial aspect, innovation districts can facilitate changes in urban amenities and lifestyles and creative atmosphere, such as diversity, lifestyle, charms, and openness, and promote social vitality and economic interactions. The governance of innovative districts can promote inter-organizational exchanges, and combinations. When knowledge is created through exchanges between companies, it also affects changes in the governance system, evolving from a rigid and centralized system to an open, dynamic, and organic system. Through the innovation policy, the existing Central Business Districts (CBD) can be able to be transformed into a Central Lifestyle Districts (CLD).