• Journal of Distribution Science
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• v.16 no.4
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• Journal of Navigation and Port Research
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• v.44 no.1
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• pp.32-43
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• 2020

The purpose of this study was to extract and evaluate the factors to improve the quality of shipping logistics platform suggested as an alternative to the stagnant shipping logistics industry. For this, we selected factors through previous research and expert interviews, and conducted surveys on carriers, forwarders, shippers, and platform operators with experience using shipping logistics platforms. As a method of analysis, quality evaluation of the shipping logistics platform was conducted using IPA (Importance-Performance Analysis). The results of this study are as follows "Competitiveness of services provided", "Connectivity with other transportation mode", "Competitiveness of freight", "Transparency of freight", and "Stability of booking space". For the shipping logistics platform to be activated in the future, priority should be given to focusing on these factors. This study has academic significance for establishing configuration function of shipping logistics platform and deriving evaluation factor. Additionally it is an industrial significance for suggesting strategies to improve users' participation in the shipping logistics platform.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1781-1793
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• 2009

This study classifies the lifestyle of elderly female consumers in their 60's and 70's and examines the influence of lifestyles on personal clothing purchase behavior. This paper classified the types of lifestyle and examined the influence of lifestyle types on the perceived importance of salesperson's characteristics and store evaluation criteria. A survey was conducted on 194 elderly females in their 60's and 70's living in Seoul. The SPSS 14.0 program was used to analyze the data. Descriptive statistics, factor analysis, reliability analysis, K-means cluster analysis, and one-way ANOVA followed by Duncan post hoc comparisons were conducted. The research results are as follow. First, in order to identify the lifestyle factors of elderly female consumers a factor analysis was conducted that indicated 9 factors. Second, as a result of the cluster analysis of lifestyle types, the respondents were classified into 'proactives', 'passive stagnants', 'independent misers', and 'conservative consumers'. Third, according to lifestyle, weight on 'appearance and image', 'professionalism', 'ethics', 'similarity', and 'customer orientation' abilities of the salesperson were significantly different. Fourth, in relation to the store evaluation criteria by lifestyle, a significant difference was found in the attention to 'physical service' by a salesperson.

• Journal of the Korea Society of Computer and Information
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• v.16 no.3
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• pp.237-249
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• 2011

Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.

• Design Convergence Study
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• v.15 no.3
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• pp.133-149
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• 2016

In this study, I tried to provide the basic data for planning the public library space to meet the new needs of the users in digital generation by survey and literature review on factors in planning the digital space of public libraries. In 2000, a separate space for digital materials has been prepared at the most of the libraries as a part of informatization program of public libraries. However, it is not sufficient to provide a number of different needs of the users due to the identical design of all the libraries. For the prioritization, 50 factors have been deducted by review of preceding studies, evaluation factors and criteria of library of each institution. Factorial analysis was performed on the factors with the importance which was higher than average. Also, the relationships among the factors with similar properties were understood to categorize the factors in space planning by each factor. Based on these factors in planning the digital space, further space evaluation of the public library and user satisfaction survey could be followed to provide a fundamental basis for the specific space planning.

• Journal of the Korean Society for information Management
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• v.31 no.1
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• pp.119-141
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• 2014

To enhance its efficiency to improve organizations' competitiveness, performance evaluation is vital and it influences budget, policies, and human resource affairs of the organizations. The study aims to develop performance indicators for National Library of Korea (NLK) and evaluate performance based on indicators driven. As a result, the study develops 2 viewpoints for each work area of NLK - management of information system, digital resources enlargement, and the cooperative utilization system for alternative materials. It also develops total 12 indicators. Based on the evaluation;the research finally suggests strategies for performance improvement by viewpoints for NLK.

• Journal of Korean Academy of Nursing
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• v.40 no.1
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• pp.69-77
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• 2010

This methodological research was designed to develop performance evaluation key indicators (PEKIs) for management by objectives (MBO) and to estimate their weights for hospital nurses. Methods: The PEKIs were developed by selecting preliminary indicators from a literature review, examining content validity and identifying their level of importance. Data were collected from November 14, 2007 to February 18, 2008. Data set for importance of indicators was obtained from 464 nurses and weights of PEKIs domain was from 453 nurses, who worked for at least 2 yr in one of three hospitals. Data were analyzed using $X^2$-test, factor analysis, and the Analytical Hierarchy Process. Results: Based upon Content Validity Index of .8 or above, 61 indicators were selected from the 100 preliminary indicators. Finally, 40 PEKIs were developed from the 61 indicators, and categorized into 10 domains. The highest weight of the 10 domains was customer satisfaction, which was followed by patient education, direct nursing care, profit increase, safety management, improvement of nursing quality, completeness of nursing records, enhancing competence of nurses, indirect nursing care, and cost reduction, in that order. Conclusion: PEKIs and their weights can be utilized for impartial evaluation and MBO for hospital nurses. Further research to verify PEKIs would lead to successful implementation of MBO.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.298-299
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• 2018

In this study, the discriminant power of the DEA models which do not require the prior information of decision makers was evaluated. Entropy model, Bootstrap model, Benevolent Cross Efficiency model, Aggressive Cross Efficiency model and Game Cross Efficiency model were selected as the DEA model for discriminant power evaluation. The discriminant power of five DEA models was evaluated using coefficient of variation and degree of importance. According to the evaluation results, the rank of discrimination power was evaluated in the order of Entropy model, Aggressive CE model, Benevolent CE model, Game CE model, and Bootstrap model in both evaluation indexes.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.34-41
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• 2011

Today, residential building is considered of be one of the most important space of their quality of life and health. Residential buildings should provide comfortable environments to support the activities of their occupants. And good residential buildings are made by appropriately combining residential spaces, such as living room, master bedroom, bedroom, kitchen, restroom, and so on. These combinations in residential building are must be compatible with the activities of the occupants and their needs. The objective of this research is to investigate and analyze the relative importance and space priority between residential space in residential buildings depending on occupants' characteristics, such as, gender and age. Especially, this research is to find space weighting factors for integrative evaluation in residential buildings based on occupant survey. These weighting factors play an important role in determining the relative importance of various residential spaces for integrative residential space evaluation. And, the result from this research will help designers and researchers to find space planning strategies in residential building, and develop new integrative evaluation framework for improving residential quality from the occupants' point of view.

• Journal of Information Technology Applications and Management
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• v.15 no.1
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• pp.203-224
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• 2008

The purpose of this study is to investigate the evaluation perspectives of IT business value and empirically analyze the differences of evaluation perspectives between ex ante evaluation and post implementation evaluation, and among various information system types. 4 evaluation perspectives which have been used in the previous studies and in the field of industry practices are financial, customer, internal process, and growth, which are based on the BSC model. Data of 98 information systems have been collected from 89 companies including manufacturers, banks, insurances, and stock trading companies. As results of multi-way MANOVA test, 3 out of 8 hypothesis have been accepted statistically. While the order of importance of 4 perspectives in ex ante evaluation is customer, financial, internal process, and growth, the order of post implementation evaluation appears to be much different : that is, internal process, customer, financial, and growth. These findings provide insights for both IT practitioners and researchers.