Browse > Article
http://dx.doi.org/10.9708/jksci.2011.16.3.237

A Study on the Importance and Satisfaction of the Waterpark Quality Evaluation Factors  

Kim, Shin-Joong (Dept. of Business Administration, Daejin University)
Publication Information
Journal of the Korea Society of Computer and Information / v.16, no.3, 2011 , pp. 237-249 More about this Journal
Abstract
Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.
Keywords
waterpark; service quality; quality evaluation factor; degree of importace; degree of satisfaction;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 B. Pikkemaat & Schuckert, M., "Success Factors of Theme Park - An Exploratory Study", Tourism Management, Vol.55, No.2, pp.197-208, 2007.
2 J.B. Hyun, "A Comparative Analysis for the Domestic and Overseas Theme Parks through a Study of the Korean Theme Park Service Model," Journal of Leisure and Recreation Studies, Vol. 33, No. 3, pp. 33-43, 2009.
3 B.H. Choi, H.S. Jun &. Kim, J.H., "A Study on the Factors Affecting Customer Satisfaction and Loyalty in the Domestic Theme Park's Service Quality," Journal of Leisure and Recreation Studies, Vol. 32, No. 4, pp. 211- 221, 2008.
4 W.S. Shin, "The Study on the Effect of Service Quality and Service Value of Theme Park on Customer Satisfaction and Behavior Intention," Journal of Hotel and Leisure, Vol. 10, No. 3, pp. 160-173, 2008.
5 J.H. Choi, "A Comparative study on the Visitor's Satisfaction Measurement of the Selecting Attributes of Theme Parks in Korea : Focused on Seoul Land and Ever Land," Journal of Hotel and Leisure, Vol. 10, No. 2, pp. 301-316, 2008.
6 S.Y. Kim, "The Effects of Service Quality on Satisfaction, Reviewing Intentions and Recommendation of Customer of Water Parks," The Korean Journal of Physical Education, Vol. 45, No. 3, pp. 325-333, 2006.
7 J.H. Lee, "A Study of the Satisfaction of Theme Park Visitors," Journal of Tourism Systems and Quality Management, Vol. 7, No. 3, pp. 157-178, 2001.
8 A. Parasuraman, V.A. Zeithaml & Berry, L.L., "A Conceptual Model of Service Quality and its Implications for Future Research," Journal of Marketing, Vol. 49, No. 4, pp. 41-50, 1985.   DOI   ScienceOn
9 R.L. Oliver, "Measurement and Evaluation of Satisfaction Process in Retail Settings," Journal of Retailing, No. 57, pp.25-48, 1981
10 J.J. Cronin & Taylor, S.A., "Measuring Service quality: A Reexamination and Extension," Journal of Marketing, Vol.56, No.3, pp.55-68, 1992   DOI   ScienceOn
11 H.P. Kwak, K.S. Kim & Lee, C.S., "Measurememt Scale Development of Waterpark Service Quality," Journal of Korea Contents Association, Vol. 10, No. 1, pp. 426-435, 2010.   DOI
12 C.S. Lee, "The Effect of Service Importance and Performance of Waterparks Customers on Satisfaction and Loyalty," Dept. of Leisure Sports Graduate School, Kyonggi Univ., 2009.
13 J.B. Chin, "The Service Quality Indicators Model for Theme Parks in Taiwan," The Journal of American Academy of Business, Cambridge, Vol. 15, No. 1, pp.189-194, 2009.