• 제목/요약/키워드: Imagination

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The Conceptualization and Development of Advertisement-Evoked Imagination Scale

  • Dewi, Ike Janita;Ang, Swee-Hoon
    • Asia Marketing Journal
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    • 제17권2호
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    • pp.15-37
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    • 2015
  • This research aims to understand consumers' imagination as a subjective experience which can be evoked by marketing stimuli. The characteristics and types of imagination are identified, upon which an imagination scale was developed. Results of the scale development suggest that there are four imagination types, namely, benefit-anticipatory imagination, emotional-bonding imagination, symbolic imagination, and mind-wandering imagination. The scale demonstrated reliability, as well stability for application across product types. The scale development also includes discussion on imaginationrelated but distinctive concepts of product symbolism and tendency to imagine.

과학자들의 상상력에 대한 인식과 과학적 상상력의 특성 탐색 (Scientists' Perceptions of Imagination and Characteristics of the Scientific Imagination)

  • 문지영;문공주;김성원
    • 한국과학교육학회지
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    • 제33권7호
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    • pp.1403-1417
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    • 2013
  • 본 연구에서는 과학자들의 상상력에 대한 인식과 과학 연구 과정에서 나타나는 과학적 상상력의 특성을 탐색하였다. 문헌 연구를 바탕으로 상상력의 개념과 특성을 도출한 뒤, 실제 과학자를 대상으로 상상력에 대한 인식과 연구 과정에서 강조되는 상상력의 특성을 알아보았다. 연구 참여자로는 스노우볼 표집을 통해 국내 과학자 8인을 선정하였으며, 개별 심층 면담을 통해 자료 수집이 이루어졌다. 면담은 주로 60-90분 동안 진행되었으며, 면담 내용은 모두 전사하여 분석 자료로 사용하였다. 면담 질문은 상상력에 대한 인식과 연구 과정에서 상상력이 발휘되었던 경험과, 상상력의 역할 등을 물어보는 반 구조화된 형식으로 구성하였다. 연구 결과, 과학자들은 상상력이 과학 연구 활동에서 중요한 역할을 한다고 인식하고 있었으며, 상상력에 대하여 긍정적인 관점을 지니고 있었다. 특히 과학자들은 상상력이 인간이 지니고 있는 특성으로 바라보았으며, 상상력의 개념을 폭넓게 이해하는 현대적 관점을 지니고 있었다. 연구 과정에서 강조되는 상상력의 특성은 문헌 연구에서 나타나는 상상력의 특성과 일치하였으며, 크게 세 가지로 분류하였다. 첫째, 과학자들의 상상력은 경험을 통한 지적 호기심과 궁금증이 원동력으로 작용한다는 것이다. 둘째, 과학적 상상력이 발휘되는 과정에서 창의적 특성이 나타난다. 셋째, 과학적 상상력은 과학 지식을 기반으로 현실 가능성을 고려하며, 새로운 것을 산출하는 특성을 지닌다. 연구 결과를 바탕으로 결론에서는 과학적 상상력의 특성을 도출하고, 그 의미와 함께 과학 학습에서의 상상력 활용 방안에 대하여 논의하였다.

서구 상상력의 역사 연구 (A study of the history of western imagination)

  • 홍명희
    • 비교문화연구
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    • 제29권
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    • pp.113-131
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    • 2012
  • In our days, we live in the world of image and imagination. Now we think that the images and imaginations are no more selective but indispensable elements in our life. The status of imagination is dramatically changed since 20 century. Many philosophers like G. Bachelard, G. Durand, Paul Ricoeur, H. Corbin, G. Deleuze made great contributions and we think that the studies of imagination began since 20 century. But the change of the status of imagination was not made in one day. In the long history of human life, the imagination kept his own value, and never stopped to give his influence to the human mentalities. The concept of imagination was born from the Plato's notion of phantasia. Plato thinks that the phantasia is a kind of drawing capacity in mind in the process of recognition. But the image which phantasia makes is not real one but pseudo one. So it is necessary to banish those false images from our recognition. Aristotle thought phantasia as an afterimage of object of sense. The sense is always true, but the phantasia is very possible to be an error. After Plato and Aristotle, the notion of phantasia developed into that of imagination, but it was always a problem full of contradictions. According to G. Durand, we can say, in some sense, the history of western philosophy is a kind of struggle against the image and imagination. In Middle Age, the iconoclasm tried to exclude image from their religion. Thomas Aquinas tried to explain the image by the rationalistic christianisme. In 16-17C Galilei and Descartes solidified the exclusion of imagination from the philosophy in the name of science and reason. The empiricism and positivism was the final and the most conclusive philosophies which exclude the imagination definitively from the field of philosophy. But the imagination continued his influence in the field of art. In the age of Renaissance, the imagination found his way of liberal expression, and this trend was inherited to Baroque. From the middle of 17c many philosophical theories supported the imagination by many philosophers like J.-B. Dubos, Baumgarten, A. Becq, J.-J. Rousseau etc. The Romanticism was the first significant wave which made the imagination come forward in front the art. The romanticism broke the narrow frame of rationalism and expand human's view of the world to the cosmos. From the romanticism, the imagination became a faculty which expresses the unity of human and nature. That was impossible by the rational thinking of rationalism. The concept of new imagination made a new future of human, 'the imagining conscious' and this imagining conscious provided a solid base of next generation's symbolism and surrealism.

한국인의 이완상상에 관한 연구 (A Study on Korean Imaginations of Relaxation)

  • 박정숙
    • 대한간호학회지
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    • 제23권1호
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    • pp.29-41
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    • 1993
  • Relaxation technique is an independent nursing intervention used in various stressful situations. Relaxation techniques must be explored regarding relaxing imaginations used by the people in their traditional life experiences. So for Korean relaxation techniques to become culturally acceptable and effective imaginations of relaxation must be developed. The purpose of this study was to identify differences in relaxation levels of Koreans according to five relaxation imaginations and five groups and to analyze the factors influencing relaxation techniques for Korean people. The subjects were 38 hospitalized patients, 21 rural residents, 56 housewives, 16 researchers and 59 nursing students. Data were collected from September 4 to October 24, 1991 by interview or self-re-port questionnaires. The measurement tool was the graphic rating scale of relaxation levels. The data analysis was done by percent, ANOVA and Scheffe test using the SAS program. The. results of study are summerized as follows : 1. The relaxation level of Koreans was significantly different for the five relaxation imaginations (F=5.95, P=0.0001). Relaxation level of ‘after bathing imagination’ was 6.90, ‘in bed imagination’ was 6.55, ‘in the mountain imagination’ was 6.01, ‘snow and fireplace imagination’ was 5.84 and ‘at the seashore imagination’ was 5.80. As a result of the Scheffe test, ‘after bathing imagination’ was found to show a higher relaxation level than ‘at the sea-shore imagination’ ‘in the mountain imagination’ and ’snow and fireplace imagination(P〈.05). 2. The relaxation levels of the Koreans were not different for the five groups(F=1.26, P=0.29). 3. There were no differences in the relaxation level of the koreans according to sex, age, place of residence, place of residence during childhood, marital status, religion or educational status. In conclusion, Korean people prefer the ‘relaxation imagination of after bathing’ to western style relaxation imagination of ‘at the seashore imagination’ and ‘snow and fireplace imagination’.

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무지근육에서 상상의 운동과 연관된 촉진과 억제에 관한 운동 유발 전위 검사 (Motor Evoked Potentials Study of the Facilitation and Reciprocal Inhibition Induced by Motor Imagination in the Thumb Muscles)

  • 양현덕;손일홍;석승한;이성수
    • Annals of Clinical Neurophysiology
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    • 제5권2호
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    • pp.187-191
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    • 2003
  • Purpose: MEPs elicited by transmagnetic stimulations of the motor cortex are facilitated by voluntary muscle contraction. We evaluated the effects of the imagination of the movements on latencies of MEPs and reciprocal inhibition by using transmagnetic stimulations. Methods: Twenty two healthy volunteers(eight men and fourteen women) were studied. TMSs were delivered at rest and during imagining abducting or adducting right thumb. A stimulator with a round coil and a fixed intensity of 80% of maximum was used to evoke MEPs. MEPs were evoked by magnetic stimulations over the scalp and cervical spine(C7-T1), and central motor conduction times(CMCT) were calculated by subtracting the latency of compound muscle action potentials(CMAPs) obtained by stimulating over the cervical spine from that obtained by stimulating over the scalp. The motor evoked potentials were recorded from right abductor pollicis brevis muscle(APB) and adductor pollicis muscle(AP) simultaneously. Results: Imagination of abduction resulted in a shortened latency of the CMAPs in APB, and a prolonged latency in AP. Imagination of adduction resulted in a shortened latency in AP, and a prolonged latency in APB. But the imagination caused no significant change in the latency of CMAPs elicited by stimulation over cervical spine. Therefore, the changes of the CMCTs account for these latency changes with imagination of movement. With the imagination of abduction, there are significant reduction of the CMCT's in APB(10.8%) and prolongation in AP(5.8%). On the other hand, with the imagination of adduction, prolongation of the CMCT's in APB(7.3%) and reduction in AP(5.9%) were observed. Conclusion: These findings indicate that imagination of muscle contraction increases the excitability of the human corticospinal system. Reciprocal inhibition may be accountable for the prolonged latency in the antagonist muscle.

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상상의 수학, 상상하는 수학의 교육 (Mathematics of Imagination, and Education of Imagining Mathematics)

  • 이기돈
    • 대한수학교육학회지:수학교육학연구
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    • 제26권1호
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    • pp.103-119
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    • 2016
  • 교육과 문화의 여러 방면에서 융합과 통섭이 중시되고 있다. 이러한 흐름에 따라 2015 개정 교육과정은 인문학적 상상력과 과학기술 창조력을 갖춘 창의융합형 인재의 양성을 표방하였다. 그러나 인문학적 상상을 비롯한 '상상'에 대한 수학교육적 관점의 연구가 이루어지지 않아 상상을 도입한 창의융합적 수학교육에 대한 구체적인 논의가 어려운 상황이다. 이 논문에서는 고대부터 현대에 이르는 여러 학자들의 견해를 통해 상상의 개념을 구체화하고, 이러한 의미에서의 상상이 수학의 실제에 관여하는 양상을 살펴보았다. 이를 바탕으로 상상을 동원한 수학 교수학습의 모습과 가능성 및 그 인문 사회적 의미 등을 논의하였다.

친환경 주거계획에 나타난 건축 상상력에 관한 연구 (A Study on the Architecture Imagination Appeared in Eco-friendly House Plan)

  • 한해리;이현수
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2009년 춘계학술발표대회 논문집
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    • pp.118-123
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    • 2009
  • The objective of this study is to define the plans of eco-friendly housing and the meaning of architectural imagination, and to classify diverse sources of the origins of architect's imagination to propose a desirable green housing plan. Generally, imagination which means the process of forming in the mind based on one's previous experience had been perceived negatively for a long time, however, today this perception has changed as new valuation that imagination is the only the motive of human being's behavior patterns comes out. Meanwhile, green design means planning the healthy life in the future by finding the way that people and environment can live together. In order to realize green design in our lives, some plans which concern environment, style, and alternative technology of housing. Especially, in interior design, not only by technology skills but also by green visual environment, eco-friendly houses exist. Therefore, this study examines several elements which gives green atmosphere into the house, and understands how architectural imagination comes out in eco-friendly housing design through verify some examples.

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Ontological Violence: "Ambiguous Undulations" between "Sunday Morning" and Sunny Day's Morning

  • Jang, Jeong U
    • 영어영문학
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    • 제56권3호
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    • pp.543-555
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    • 2010
  • In his early poems, Wallace Stevens shows us different gestures, compared with his later poems, when he acquires reality by faculty of imagination. The former is made of ontological violence while the latter is revealed by bareness of less sensuality. However, they are the identical gestures, though from different angles, to accomplish things as they are rather than the ideas of things. In "Sunday Morning," ontological violence occurs in such epistemological couples as thought and thing, mind and world, and imagination and reality. Especially, in order to recuperate his poetic reality, Stevens undermines the traditional hierarchy between heavenly divinity and earthly divinity. In the poem, Christianity faces a critical challenge and then it is disempowered by the earthly divinity. Additionally, by disadvantaging religion, he wants to raise his poetic issue of the faculty of imagination to acquire reality. Stevens' concept of imagination is less subjective and more transcendental than Kantian one. After the ontological violence, Christian divinity and mythic gods leave ontological boundary for earthly divinity in an ambiguous way. In other words, between "Sunday" and "sunny day," the ontological conflicts haunt us throughout the poem as if the violence would happen between imagination and reality. For Stevens, both Christian divinity and mythic gods are mere obstacles to real divinity; both play a mere role of imagination before reality is revealed. Whatever reality is, imagination is always ready to draw an ontological line of reality in an ambiguous way, regardless of how long it lasts. In general, most ontological violence requires such physical remnants of conflicts as borderline, deaths, and pains which still prevail in the poem. Those ontological remnants remain to be found on earth. The sky is an abstract borderline between heaven and earth because in a sense, it belongs to both earthly landscape and heavenly sphere. Without any ontological borderline or threshold, there is no recognition of the divinity because the vitality of divinity is inflamed in continuous transgression of the other. After the final ontological conflict between heaven and earth, there remains only ambiguous borderline near the earth beside the friendlier sky.

초등과학 영재학급 학생과 일반학급 학생의 과학 학습정서와 과학적 상상력 비교 (Comparison of Science Academic Emotion and Scientific Imagination of Students between a Science Gifted Class and a General Class in Elementary School)

  • 안태훈;최선영
    • 한국초등과학교육학회지:초등과학교육
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    • 제36권2호
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    • pp.155-162
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    • 2017
  • The purpose of this study was to analyze science academic emotion and scientific imagination of students between a science gifted class and a general class in elementary school. Samples of this study were composed of 212 fifth and sixth graders in Gyeonggi province. The results of this study were as follows. First, positive scientific academic emotion of students in a science gifted class was higher than that of general class. Second, boredom and laziness of negative scientific academic emotion were higher scores in general students, whereas, angry area was higher scores of students in a science gifted class. Third, scientific imagination of students in a science gifted class was higher than that of general class. Fourth, both groups had a positive correlation between scientific imagination and positive science academic emotion. Especially, interest area of positive scientific academic emotion in both of the two groups influenced scientific imagination.

바슐라르의 상상력 이론과 창의력의 철학적 기초 (Bachelard's Theory of Imagination and the Philosophical Bases of Creativity)

  • 유경훈
    • 영재교육연구
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    • 제19권3호
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    • pp.603-646
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    • 2009
  • 본고는 바슐라르의 상상력 이론을 탐구함으로 상상력과 창의력의 철학적 기초를 세우는 목적을 가진다. 바슐라르의 상상력 이론이 서구지성사에서 차지하고 있는 중요성과 상상력 이론이 창의력의 철학적 기초 정립에 기여하는 바를 다룬다. 바슐라르의 상상력 이론은 상상력이 이미지를 형성하는 능력인가 아니면 이미지를 변형하는 능력인가를 변별하는 과정을 통해 접근할 수 있다. 이미지의 형성 능력은 서구사상사에 등장하는 모방론 혹은 재현론과 연결되며, 더 나아가 시각중심주의와 이성중심 주의의 틀과 연결된다. 바슐라르는 상상력이 이미지의 형성능력이 아니라고 단호하게 주장하는데, 그 이유는 상상력이 비상하기위해 필요한 날개가 앞에서 언급한 틀 안에서는 자라날 수 없기 때문이다. 이런 문제를 해결하고 극복하는 과정에서 나온 해답이 바로 이미지의 변형 능력으로서의 상상력이다. 이미지의 변형 능력을 중심으로 하는 바슐라르의 상상력 이론은 운동의 역능을 그 핵심으로 두고 있는데, 실체의 연속적 변화를 측정하는 개념을 현시할 수 있는 이론을 구성한다. 공간분할을 통해 운동을 통제 가능한 순간의 합산으로 처리하는 것을 비판하여, 상상력의 운동이 갖는 참된 에너지와 의미를 밟혀낸다. 더 나아가 본고는 바슐라르의 상상력이론이 기존의 연구보다 훨씬 더 칸트의 상상력과 미학의 반성적 판단과 연결되고 있음을 보여줄 것이다. 이 탐구를 통해 상상력을 체험할 수 있는 철학적 가능정의 조건을 형성한다. 이런 조건의 형성이 곧 창의력의 철학적 기초로 활용할 수 있는 것임을 보여줌과 아울러 상상력과 창의력의 존재론과 윤리의 문제를 다룸으로 본고를 마감한다.