• Asia pacific journal of information systems
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• v.18 no.1
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• SUVANNABHUMI
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• v.15 no.2
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• pp.17-21
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• 2023

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.15-47
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• 2020

The purpose of this study is to investigate the effect of prep-entrepreneurs psychological characteristics and entrepreneurial intention. For this purpose, this study established Positive psychological capital and Public self-consciousness as variables of psychological characteristics based on Social Identity Theory and, as factors affecting Positive psychological capital and Public self-consciousness, established Narcissism, Self-compassion and Career ambition as independent variables based on self-affirmation Theory. In order to verify research hypotheses, 358 questionnaires collected from prep-entrepreneurs were used for the empirical analysis. The results of the analysis are as follows. First, narcissism and self-compassion has a positive effect on positive psychological capital. Second, career ambition has a positive effect on public self-consciousness. Third, positive psychological capital and public self-consciousness has a positive effect on entrepreneurial intention. As the outcome of Mediating effect positive psychological capital and public self-consciousness has a Mediating effect on the relationship between narcissism, self-compassion, career ambition and entrepreneurial intention. This study has a meaning in that it confirmed the influential relationship between the prep-entrepreneurs' psychological characteristics and entrepreneurial intentions. In addition, this study suggested its implications, limitations, and future research directions based on the study results.

• Bulletin of the Korean Mathematical Society
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• v.29 no.2
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• pp.265-275
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• 1992

The characteristic free representation theory of the general linear group has found a wide range of applications, ranging from the theory of free resolutions to the symmetric function theory. Representation theory is used to facilitate the calculation of explicit free resolutions of large classes of ideals (and modules). Recently, K. Akin and D. A. Buchsbaum [2] realized the Jacobi-Trudi identity for a Schur function as a resolution of GL$_{n}$-modules. Over a field of characteristic zero, it was observed by A. Lascoux [6]. T.Jozefiak and J.Weyman [5] used the Koszul complex to realize a formula of D.E. Littlewood as a resolution of schur modules. This leads us to further study resolutions of Schur modules of a particular form. In this article we will describe some new classes of finite free resolutions associated to the Pieri type skew Young diagrams. As a special case of these finite free resolutions we obtain the generalized Koszul complex constructed in [1]. In section 2 we review some of the basic difinitions and properties of Schur modules that we shall use. In section 3 we describe certain exact complexes associated to the Pieri type skew partitions. Throughout this article, unless otherwise specified, R is a commutative ring with an identity element and a mudule F is a finitely generated free R-module.e.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.262-269
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• 2008

This research, to find the cultural identity of taekwondo, presents the historical origin of taekwondo in lights of Choi-centric theory, kwan-centric theory, karate inflow theory, and successive traditional martial arts theory. Then it investigates taekwondo's inner identity as a Korean traditional martial art according to presence, popularity, and independence, three factors of identity suggested by Tak, S. S.(2000).As a result, it reached these conclusions: First, taekwondo was formed after going through fusion of Hong Hi Choi, karate income in period of cultural severance during Japanese occupation, the first kwan leaders and Korean traditional martial arts, process of disorder and cultural reproduction. Second, taekwondo has essentially inherited and developed Korean barehanded martial arts' movements that lay stress on foot skills, and this distinguishes it from hand-skill-based Japan's karate and China's Wushu Furthermore, trunk/groin protectors and headgears are blended remarkably with taeguk patterns and traditional Colors of Five Directions. All terms rendered into pure Korean words shows the essence of Korean localization. It is therefore concluded that Koreans should, along with trying to overcome exclusive nationalism as a country of origin, build a new paradigm of establishing an identity as a global martial art sport.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.476-489
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• 2018

This study examined the factors affecting the career identity of high school students. We adopted the ecological systems theory by Bronfenbrenner. The consumer typology approach was applied based on their negative emotions, and they were categorized into two distinct groups: unstable emotion group(n=903) and stable emotion group(n=1,107). We used the panel data of Korean Children & Youth Panel Survey. Data of a total of 2,010 participants were analyzed. The results of this study are as follows. In the unstable emotion group, parental supervision, parental excessive expectation, peer communication, peer trust, and teacher attachment significantly influenced career identity. In the stable emotion group, parental supervision, parental abuse, peer communication, and teacher attachment significantly influenced career identity.

• Journal of the Korean Regional Science Association
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• v.35 no.1
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• pp.19-31
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• 2019

This study examines the effect of national identity and threat awareness on the multi-cultural acceptability and whether contact theory actually work. For the analysis, this study used '2013 Korea General Social Survey' data and compared two groups divided according to whether or not they live in ethnic places using structural equation modeling. The empirical analysis shows that national identity does not have a direct effect on multi-cultural acceptability, and threat awareness has a full mediating effect between national identity and multi-cultural acceptability. In addition, the negative effect of the threat awareness on multi-cultural acceptability was greater in groups living in ethnic places. The findings suggest that multi-cultural awareness education is necessary to reduce the threat awareness toward foreigners, and that community-level programs are needed to prevent and coordinate conflicts arising from contact between foreigners and Koreans.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.28 no.1
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• pp.38-43
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• 2017

This study analyzes the role of the Sorting Hat in structuring the identity of the characters in the Harry Potter series written by J. K. Rowling. In the different stages of adolescence, one explores and re-establishes one's identity. One's sense of identity is determined by the commitments made regarding personal and social traits. However, it is difficult to establish a concrete identity formation process theory that is communicable to adolescents. In Harry Potter, the characters' identities are reflected upon the Sorting Hat and are continuously molded throughout the book. The Sorting Hat provides nurturing experiences based on temperament. Based primarily on their temperament, it sorts the students into four houses, each with their own distinct characteristics. Once sorted, the houses become the living and learning communities in which the students share the same dormitory and classes until their graduation. Within the community, the students seek connections, supportive relationships, and understanding within the group. The taking on of the group identity is an explanatory variable in the formation of individual identity. The Sorting Hat provides the students with stability and a safe boundary. After being sorted based on their temperament, the inexperienced and immature adolescents can explore different options under the guidance of the Hat before making a definite commitment. By presenting them with an appropriate environment (such as a mentor, friend, or family member), the Hat further shapes their identity and integrates the identity elements ascribed in the beginning. By providing experiences and interactions based on their unique temperament and environment, the Sorting Hat plays a crucial role in establishing the students' identities. The Sorting Hat can be an ideal model for finding one's identity during adolescence.

• Child Health Nursing Research
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• v.23 no.3
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• pp.340-352
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• 2017

Purpose: This study was done to explore the experiences of ego identity development in Korean nursing students. Methods: Data were collected from 16 nursing students through in-depth interviews. The main question was, "Could you tell me your experience of developing an ego identity?" Data were analyzed using Strauss and Corbin's grounded theory methodology. Results: The core category of the experiences of ego identity development in Korean nursing students was 'trying to be a different new person'. Action/interaction strategies were 'solving the problem using experiences', 'making one's own success story', and 'making harmony with others'. Consequences were 'being sure of oneself as a new person'. Conclusion: Korean nursing students tried to use their experiences, achieve success, and harmonize with others. Their efforts were influenced by conflicts and supports of people around. Therefore, nurse educators should understand contextual and intervening conditions of nursing students, and try to help them achieve ego identities.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.12
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• pp.6175-6189
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• 2019

To slove the security and efficiency problem of anonymous authentication in vehicular ad-hoc network (VANET), we adopt the bilinear pairing theory to propose an identity-based batch anonymous authentication scheme for VANET. The tamper-proof device in the on-board unit and the trusted authority jointly realize the anonymity of vehicle identity and the signature of messages, which further enhances the security of this scheme, as well as reduces the overhead of trusted authority. Batch authentication can improve the efficiency of anonymous authentication for VANET. Security and efficiency analyses demonstrate that this scheme not only satisfies such security properties as anonymity, non-forgeability and non-repudiation, but also has advantage in time and space complexity. Simulation results show that this scheme can achieve good performance in real-time VANET communication.