• Journal of Practical Agriculture & Fisheries Research
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• v.22 no.2
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• pp.37-50
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• 2020

The purpose of this study is to identify professional development needs of Extension professionals and to evaluate competencies essential to be a successful Extension professional. For the purpose of this study, quantitative capacity data of extension professionals were collected from the survey instrument based on Extension Professional Evaluation Scale in Utah state university. Descriptive statistics, mean difference analysis, IPA(importance-performance analysis) analysis were used to analyze the data. The main results of the study are as follows. First, it is necessary to first reinforce education on specialized technical capacity among the three extension capacity areas. The current status of the professional capacity of extension professionals in the three areas was found to be at the average level, and the level of professional technical capacity was relatively low. In addition, the importance was evaluated that professional technology capacity is more important than the project development/evaluation capacity and communication capacity. Second, Second, in order to reinforce communication capacity, it is necessary to strengthen education on 'development of joint educational materials with colleagues'. Third, in order to reinforce project development/evaluation capacity, it is necessary to strengthen education on 'project planning'. In the IPA analysis results, the importance was high, but the capacity with relatively low performance were analyzed as 'project planning'. Fourth, in order to reinforce professional technical capacity, it is necessary to develop an education program for 'crop expertise' first. In the IPA analysis results, the importance was high, but the competencies with relatively low performance were analyzed as 'crop technology expertise'.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.5D
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• pp.587-595
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• 2009

Since October 11th, 2007, water taxi service in Han River has been operated for commuting and sightseeing. However, it is less popularized than expected because of economical problem and accessibility. Therefore, this paper develops service estimation items for water taxi based upon literature review on public transportation. It also conducts survey questionnaire and IPA (Importance Performance Analysis) Analysis to analyze service characteristics of water taxi users and provide several implications. The results are follows: First, economical problem should be solved out as showed in the 'main improvement' item. Second, accessibility, informativeness and convenience in the 'required improvement' item, and security and punctuality in the 'keep up the good work' item are presented. Third, kindness and soundness are showed in the 'the maintenance of current situation' item. All in all, if municipal considers economical problem, accessibility, informativeness, and convenience as it improves water tax service, it will make it possible to attract more water taxi users.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.392-401
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• 2013

This study was conducted to research the Selection Attribute for Pension which is located in the region of S. Gyeonggi-do. We intended to find the best choice point for reserving the pension using IPA and suggest or provide strategic implications and marketing method for running the pension. The survey was conducted from the early January to the end of March in 2012 with one to one method. A total of 300 questionnaires were distributed and 229 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. Findings are presented and discussed in three areas. First, the cleanliness of rooms, service for customer, heating and cooling system are the key important factors for the choice of pensions. Secondly, all factors are statistically significant level(p<0.01, p<0.001) as a results of performing IPA method. Thirdly, the result has shown that the varity of programs in the pension have significant impact on the customers' choice and satisfaction.

• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.7
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• pp.1020-1027
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• 2012

The purpose of this study was to investigate the priority of menu management by importance-performance analysis (IPA) of school foodservice menu attributes. Questionnaires were distributed to 448 school dietitians with an official letter, and a total of 292 responses were used for analysis. From the 21 menu attributes, the factors of 'nutrition', 'educational effect', 'capability consideration', 'ease of quality management', 'efficiency', and 'preference of students' were induced from exploratory factor analysis. The levels of importance (p<0.01) and performance (p<0.05) of the 'nutrition' factor were significantly higher with nutrition teachers than school dietitians, while the importance of the 'preference of students' factor showed significantly higher score with school dietitians (p<0.05). As a result of gap analysis for IPA, only the 'efficiency' factor was located in the area where performance was higher than importance, whereas no menu attribute factors were included in the 'concentrate here' area by the usual IPA. Further analysis showed that there should be more effort to improve the performance of an 'educational effect' factor for a school foodservice menu.

• Journal of Information Technology Applications and Management
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• v.24 no.2
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• pp.55-70
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• 2017

A key factor of competitiveness of a firm is technology innovation including product and process innovation. This paper explores the importance and performance of innovation in IT industry across manufacturing and service business. Using importance-performance analysis based on a survey of Korean manufacturing and service firms, we find the characteristics of innovation in IT under the context of industry difference. Out study indicate that Korean IT firms need to recognize the importance of technology innovation and enhance the performance in some areas. In future research, we will expand the boundary of innovation into non-technology innovation as well as service-specific innovation.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.21 no.4
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• pp.112-118
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• 2013

Air travel demand has recently been growing and establishment and operation of low-cost carriers have been increased. Against this backdrop, low-cost carriers need to figure out diversified customer demand for low-cost carriers and ways to maximize marketing efficiency before applying it to the field so that they can attain superiority to large carriers in increased intensified competition. Low-cost carriers need to be differentiated from other carriers for the purpose of improving profits. Toward this end, this study conducted analysis on importance and satisfaction with carrier choice using IPA with regard to low-cost carrier customers. In conclusion, the paper accurately examined advantages and disadvantages of low-cost carriers compared to general carriers based on results of IPA analysis and suggested managerial strategies to enhance competitiveness based on division into four parts including maintenance and enforcement (1st quadrant, Delay compensation, Booking rapidity, Check rapidity, Crew service, refund service, baggage service, punctuality, transit services, airlines images), concentrated improvement (2nd quadrant, price, Convenience of seat), passive administration (3rd quadrant, Boarding service, cabin cleanliness, flight schedule, whether local crew on board, meal service, in-flight entertainment service), and enhanced satisfaction (4th quadrant, duty-free service, Variety of routes), so that practical suggestions could be presented to employees working in the field.

• Journal of the East Asian Society of Dietary Life
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• v.25 no.3
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• pp.387-395
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• 2015

This study analyzed the Importance-Performance Analysis (IPA) of purchase behaviors and attributes for Hangwa. The data for this study were collected over 10 days from April 10 through April 19, 2013. For empirical research, married women over the age of 20 in Gwangju with buying experience of Hangwa were surveyed. A total of 172 questionnaires were completed and statistically analyzed by SPSS 18.0 package. Analysis rate was 96.6%. To review Hangwa purchase behaviors, most respondents bought Hangwa four or five times per year for memorial services or ancestral rites. Respondents bought Hangwa at big supermarkets and the types of Hangwa bought were Yukwa and Yakgwa. Their average expenses were 20,000 to 30,000 won per purchase. Among purchase attributes of Hangwa, respondents considered the importance of 'sanitation' (4.76 points) a top priority, followed by 'origin' (4.75 points), 'quality' (4.74 points), 'taste' (4.57 points) and 'appearance' (3.82 points). However in the case of satisfaction, 'sanitation' (3.85 points) was the most satisfying aspect, followed by 'package' (3.82 points), 'amount' (3.80 points), 'appearance' (3.51 points) and 'taste' (3.41 points). According to the IPA results, 'quality' and 'origin' purchase attributes, should be quickly improved. 'Sanitation' and 'taste' should be maintained. This survey found that satisfaction levels for Hangwa purchase attributes had a significant influence on overall satisfaction (F=29.11, p<.001), and especially 'taste' ($\beta$=.42, t=6.69, p<.001) had a meaningful effect on overall satisfaction. In addition, satisfaction levels for Hangwa purchase attributes affected repurchase intention (F=20.05, p<.001). From these results, Hangwa manufacturers should make efforts in product development to induce customers satisfaction and repurchase intention.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.3
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• pp.78-84
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• 2011

This study investigated the user's attitude to the supdari(a traditional wooden bridge) itself and the supdari project, and evaluated the quality of user's satisfaction of the bridge in Jeonju-River by importance-performance analysis(IPA). User's evaluation was achieved through questionnaire survey, and total 267 pieces of subjects were used for the analysis. The supdari users didn't realize the supdari construction was performed as a governance project, and didn't consider the supdari as one of landmarks of Jeonju-River. But local people thought that the supdari is one of the traditional and cultural facilities to reminds their hometown's landscapes and the supdari project can make the community network vitalize. Through the IPA, attributes with relative dissatisfaction were 'landscape facilities like small squares and rest area', 'safety facilities like handrails and guardrails' and width of the supdari. To make the supdari as a traditional landmark in Jeonju-River, an open space based on the tradition and ecological education has to be constructed near the bridge. And in the supdari design, especially handrails system and the bridge width has to be improved to enhance the user's safety.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2015.05a
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• pp.211-212
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• 2015

Procurement and lifting scheduling of modules and resources in modular construction, where modules that are manufactured from factory are delivered and assembled on site, is a crucial factor that determines the efficiency of the whole construction. However, previous studies have barely acknowledged the significance of resource procurement process and lifting of modules in modular construction. Therefore, this research aims to derive factors that are in need of improvement for successful implementation of procurement and lifting efficiency, and visualize them according to their importance and performance on improvement through IPA(Important Performance Analysis).

• Journal of the Korea Convergence Society
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• v.13 no.3
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• pp.309-315
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• 2022

The purpose of this study is to analyze the correlation between importance and satisfaction of beauty contest using IPA(Importance-Performance Analysis) by deriving the quality factors of contest for revitalize beauty contest. For the study, a survey was conducted on participants with experience participating in beauty contest, and the collected data were analyzed using a response sample t-test and a PIA matrix. The results are as follows. First, there was a difference in importance and satisfaction as the average of importance was high. Second, in the first quadrant of the IPA matrix, contents related to contest assignment were mainly shown. This was analyzed as an effective factor that can improve the quality of the competition. Third, in the second quadrant, factors related to contest review were distributed. Accordingly, measures are required to increase the expertise and transparency of review. Fourth, in the third quadrant, the contents of the contest operation are mainly shown, and the satisfaction level is low, but supplementing it will have an improvement effect. Fifth, in the fourth quadrant, the satisfaction of the ability improvement item was high, which is analyzed that the contest experience affects the improvement of individual skills. Through this, it is significant to be used as basic data to establish a plan for revitalizing beauty contest.