• Title/Summary/Keyword: Higher cognition

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A Study on Korean and Chinese Consumers' Cognition, Product Purchase Intention and Consumer Demand for Fair Trade Education (한·중 소비자의 공정무역에 대한 인식, 제품 구매의도와 소비자교육 요구)

  • Chen, Xiao Can;Lee, Seung Sin
    • Human Ecology Research
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    • v.53 no.3
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    • pp.279-291
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    • 2015
  • Fair trade is international trade that pays just wages, supplies stable and eco-friendly products, and supports the sustainable development of economies. This study examined consumers 'cognition of fair trade, product intention of fair trade products, and consumer demand for fair trade education. We compare these variables between Korean and Chinese consumers and explored variables that affect consumers' cognition, purchase intentions and consumer education demand. This study randomly targeted 428 adult consumers in Seoul (219) and Beijing (209) to grasp the demand of customer education and a purchasing intention for fair trade products. The results of this study are as follows. First, participants showed a low cognition of fair trade and purchase intention, while consumer demand for fair trade education on concept, campaign and effect had a comparatively higher level. Chinese consumers showed a higher level of purchase intention, but a lower level of consumer education demand for fair trade concepts. Second, a higher education level resulted in a higher cognition of fair trade by Korean consumers and more experienced Chinese consumers had a higher cognition. Third, the cognition of fair trade affected the purchase intentions positively for both in Korean and Chinese consumers. Finally, cognition and purchase intention showed positive effects of the consumer demand for fair trade education on concept, campaign, and effect.

The Study on the Relationship between Health Concern, Health Behavior, and Subjective Health Cognition in Urban and Rural Area (도시(都市)와 농촌지역(農村地域)의 건강관심도(建康關心度), 건강행위(建康行爲) 및 주관적(主觀的)인 건강인식(建康認識)과의 관련성(關聯性) 연구(硏究))

  • Jun Sun-Young;Kwon So-Hui;Yu Hyun-Ju;Jahng Doo-Sub;Song Yung-Sun;Lee Ki-Nam
    • Journal of Society of Preventive Korean Medicine
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    • v.6 no.2
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    • pp.19-35
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    • 2002
  • To know the differences between health concern, health behavior, and subjective health cognition in urban and rural area, author used the correlation analysis between variables and wanted to provide basic data for public health service to support appropriate health care, health maintenance, and health promotion in community. Data collection were done in JeonBuk area from September 10 to October 10, 2001, and subjects were above 20 years old adult. 350 and 250 subjects were from urban and rural area by random sampling, respectively. Questionnaire were completed by interview with direct or self-recording type. Research tool was questionnaire with health concern, health behavior, and subjective health cognition, and data collected were analyzed into descriptives, crosstabs, T-test, ANOVA, Pearson correlation coefficient by SPSS 10.0 program. The results were as follows: 1. Health concern was 9.0% for upper group, 39.1% for middle group, 51.9% for lower group in urban area, and 10.1% for upper group, 41.0% for middle group, 48.8% for lower group in rural area. Health concern for middle and lower group was totally high percentage, and rural area had higher health concern than urban area. 2. Health behavior in both urban and rural area was statistically significant(p<0.01). Women who had higher age and with spouse had high degree of health behavior, and urban area had totally high score for health behavior compared to rural area. 3. Subjective health cognition was 71.0% for health, 29.0% for non-health in urban area, and 61.3% for health, 38.7% for non-health in rural area. Percentage of health group was higher in urban area than in rural area. 4. Degree of health behavior by health concern was statistically significant only in rural area. That is to say, the higher health concern had the higher degree of health behavior in rural area. Subjective health cognition by health behavior was totally significant correlation with health behavior in urban and rural area(p〈0.05). That is to say, the higher health behavior in urban and rural area had the higher subjective health cognition. 5. For correlations between 3 variables, there was significant correlation between health behavior and subjective health cognition in urban area (p<0.01). There were correlations between health concern and health behavior, health behavior and subjective health cognition(p<0.05). Considering above results, the higher health behavior had the higher subjective health cognition in urban area. The higher health concern had the higher behavior, and the higher health behavior had the higher subjective health cognition in rural area.

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A study on the effectiveness of video advertisements Generated by social media users: Centered on Information and Entertainment Video Comparison (소셜 미디어 사용자가 제작한 광고 효과: 정보형과 오락형 동영상 비교를 중심으로)

  • Zhang, Ning;Zou, Chang-Yun;KIM, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.25 no.4
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    • pp.628-639
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    • 2022
  • Starting from the content types of video advertisements produced by social media users, this paper conducts a comparative study on the information and entertainment video advertising effects of the same product, to help video producers achieve better advertising effects when facing different products. Experimental results show that. In Garment, the information is higher than that of entertainment in terms of advertising cognition. In terms of advertising attitude and purchase intention, the entertainment is higher than that of information; in food, the entertainment is higher than that of information in terms of advertising cognition, advertising attitude, and purchase intention; in household items, the entertainment is higher than that of information; in terms of advertising cognition and purchase intention, the information is higher than that of entertainment; in terms of advertising attitude, the entertainment is higher than that of information; in cosmetics, the information is higher than that of entertainment in terms of advertising cognition; in terms of advertising attitude and purchase intention, the entertainment is higher than that of the information; in digital accessories, the information is higher than that of the entertainment in terms of advertising cognition, advertising attitude and purchase intention.

The Effect of Advertisement Type, Brand Typicality and Need for Cognition on Attitude toward Advertisement Intention - Focused on Outdoor Apparel Brands - (광고유형, 브랜드 전형성, 인지욕구가 광고태도에 미치는 영향 - 아웃도어 의류 브랜드를 중심으로 -)

  • Jung, Mi Yeon;Hwang, Sun Jun
    • Journal of the Korean Society of Costume
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    • v.66 no.8
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    • pp.1-13
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    • 2016
  • The purpose of this study was to analyze the effects of comparative advertisement brand typicality and need for recognition in outdoor apparel market. This study was created with a mixed factorial design of 2 (Advertisement types: Comparative advertisement vs. General advertisement) X 2(Brand Typicality: High Brand vs. Low Brand) X 2 (Need for Cognition: High vs. Low). The results of this study are as follows: First, it was shown that comparative advertisement had a greater positive influence on attitudes toward advertising intentions in comparison to general advertisements. Second, while comparative advertisement was more effective than general advertisement for outdoor apparel brands with low typicality. Third, consumers with higher need for cognition showed a preferred attitude toward advertising intention when met with comparative advertising in contrast to general advertisement. Fourth, when consumers with higher needs for cognition were exposed to advertisement for brands of lower typicality, there was higher positive influence on the attitudes toward advertisement intention with comparative advertisement in comparison to general advertisement. This means the comparative advertisement may be effective for the new garment brand or the garment brands having low typicality to secure the cognition quickly from the consumers having high need for cognition.

A Study on the subjective cognition and conflict degree of work-family balance and family strength of a dual career men (맞벌이 기혼남성의 일-가정 균형의 주관적 인식 및 갈등정도와 가정의 건강성 인식)

  • Yoon, So-Young;Kim, Hye-Jin
    • Journal of Family Resource Management and Policy Review
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    • v.17 no.2
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    • pp.19-35
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    • 2013
  • The purpose of this study is to analyze the effective factors that influence subjective cognition, conflict degree of work-family balance, and cognition of family strength according to general characteristic factors, working environmental factors, and home environmental factors, as well as analyze the relationships among subjective cognition, conflict degree, and cognition of family strength. The main data source for analysis in this study is the Second National Survey of Korean Families by the Ministry of Gender Equality and Family in 2010. The survey includes the analysis of 419 respondents who have a dual income and live with their wife. The collected data are analyzed using SPSS 19.0. The results of the study are as follows. First, subjective cognition of work-family balance is influenced by satisfaction of work, division of housework, and care of family. Second, the conflict degree of work-family balance is influenced by age, working week, and satisfaction with work. Third, the relationship between subjective cognition and conflict degree of work-family balance is a negative correlation. The relationship between subjective cognition of work-family balance and cognition of family strength is a positive correlation but the difference between conflict degree of work-family balance and cognition of family strength is not significant. Finally, for the married men, the working environmental factor is a significant factor for the work-family balance. And the higher the satisfaction of work and division of domestic work, the greater is the balance between work and family. This suggests that they also have a higher cognition of family strength.

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A Basic Survey for Management of Elderly Day Care Centers (노인주간보호시설의 운영을 위한 기초조사)

  • Nam, Ki-Seok;Hwang, Ok-Nam;Hwang, Hye-Yeon;Yoon, Sook-Rye
    • The Korean Journal of Rehabilitation Nursing
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    • v.5 no.2
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    • pp.180-192
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    • 2002
  • The purpose of this study was to survey basic data for management of elderly day care centers. In this study, occupation, leisure life, and food, clothing and habituation, as well as social relationship, health state and behavior, and general characteristics of subjects were examined to identify the factors affecting their cognition, need and preference of the day care centers. The subjects of this study were 392 elderly, aged 60 years or over, living in Gangnung and neighboring districts. Data were collected by educated interviewers from November 4 through November 22, 2002. The subjects were interviewed face to face, one for one after the interviewee's agreements on the survey. The collected data were analysed with logistic regression analysis by SAS (statistical analysis system). Logistic regression analysis was done to identify affecting factors for cognition, need and preference of the elderly day care centers. The major findings are as follows: 1. The factors affecting cognition for the day care centers were analysed. The subjects with an occupation and a lower satisfaction level of living environment and friendship, who were economically secure enough to manage a sudden accident, showed a higher level of cognition of the day care centers. The subjects with a higher level of mental health state and a lower level of IADL also showed a higher level of cognition. On the general characteristics younger female subjects showed a higher level of cognition. 2. The subjects with a lower level of perceived economic condition who did not own their housing and were not economically safe enough to manage a sudden accident, had showed a higher level of need for the day care centers. It showed that the subjects with a high level of mental health state, a bad eye sight and dental condition, a good perceived health condition, and a lower level of IADL, needed the centers. 3. The subjects who had an occupation, however, not capable of making their own daily expenses, and a low occupation satisfaction level, and who did not own their housing, and were economically poor not enough to manage a sudden accident, showed a higher preference for the day care centers. The subjects with higher levels of friendship satisfaction and perceived health condition, not living with their spouse, and a higher education level, showed a higher preference for the centers. In conclusion, the common factors affecting their cognition, need and preference of the day care centers were occupation, economic security enough to manage accidents, and friendship satisfaction level. Especially, the subjects who had an occupation, however, not economically secure enough to manage accidents, and who did not live in their own housing with a good perceived health condition, showed high levels of need and preference for the day care centers. These results can be used as basic data to develop the efficient elderly day care centers, thus contribute to the elderly welfare in a local community.

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Study on Consumer Cognition and Clothing behavior of Climate Change (기후변화에 대한 소비자의 인식과 복식행동 연구)

  • Son, Mi Young
    • Journal of Fashion Business
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    • v.21 no.4
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    • pp.61-72
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    • 2017
  • The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are 'knowledge of climate change' and 'recognition of climate change in Korea'. Second, clothing behavior related with climate change consists of six sub-dimensions, which are 'environmentally-friendly fashion purchases', 'new clothes-wearing style affected by climate change', 'ethical fashion consumption', 'pursuit of functional fashion', 'pursuit of seasonless fashion', and 'clothes-wearing in response to climate change.' Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change.

A Pilot Study in Cognition and Attitude of Nursing Students on Oriental Nursing (한방간호에 대한 간호학생들의 인식 및 태도에 대한 예비연구)

  • Han, Sang-Sook;Kim, Won-Ock;Hyun, Kyung-Sun;Won, Jeong-Sook;Choi, Kyung-Ock;Chang, Kyung-Hwa;Lee, Mi-Aie;Kim, Sook-Young;Jeon, Eun-Young;Kim, Jeong-Sook;Lee, Eun-Sook;Bae, Yeong-Suk
    • Journal of East-West Nursing Research
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    • v.8 no.1
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    • pp.81-88
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    • 2003
  • This research has been conducted to examine the cognition and attitude of nursing students on Oriental Nursing, the subject of this research being 789 nursing students from 9 different universities who took the Oriental Nursing class. A questionnaire, the construct validity and reliability of which have been verified through enquiries into records and references as well as preliminary researches, was used as a research tool. The questionnaire, a set of 86 questions, was developed by the researchers of this study, and the reliability of the questionnaire is Cronbach's=.85. The collected data have been analysed using SPSS windows programme 11.0 for t-test and ANOVA, and the results are as follows: 1. There was a significant difference in cognition and attitude points according to the academic year (F=14.15, p=.000). After the post-hoc test, it was revealed that the points of the students in their 4th year were significantly higher than the points of the students in their 2nd or 3rd year. 2. There was a significant difference in cognition and attitude points according to the credits the students have taken (F=28.66, p=.000). After the post-hoc test, it was revealed that the points of the students who have taken from $3{\sim}5$ to $6{\sim}8$ credits were significantly higher than the points of those who have taken from 1 to 2 credits. 3. There was a significant difference in cognition and attitude points according to the period of time the students have experienced Oriental Nursing (F=32.06, p=.000). After the post-hoc test, it was revealed that the points of the students who have practised Oriental Nursing from 1 to 2 weeks were significantly higher than the points of those who have not practised it at all. 4. There was no significant difference in cognition and attitude points according to the treatment or hospitalisation of the students themselves or their family members. 5. The cognition and attitude points of the students who are deeply interested in Oriental Nursing were significantly higher than the points of those who are not (t=8.83, p=.000). 6. The cognition and attitude points of the students who have higher expectations for the development of Oriental Nursing were significantly higher than the points of those who have not(t=5.90, p=.000). 7. The cognition and attitude points of the students who believe that the Oriental Nursing will contribute to the expansion of the roles of nurses were significantly higher than the points of those who do not (t=6.60, p=.000). 8. The cognition and attitude points of the students who expect that the Oriental Nursing will be effective in prevention of chronic diseases were significantly higher than the points of those who do not (t=5.80, p=.000). According to the results above, it was confirmed that proper education on Oriental Nursing can have affirmative effects on the cognition and attitude of the nursing students towards Oriental Nursing.

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A study on the difference in the safety culture cognition of host company and subcontractor (주관기업과 협력기업의 안전문화 인식 차이에 관한 연구)

  • Choi, Byung-Gil;Yoon, Seok-Joon;Choi, Seo-Yeon;Moon, Kyoung-Whan
    • Journal of the Korea Safety Management & Science
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    • v.17 no.3
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    • pp.173-183
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    • 2015
  • The study conducted questionnaire analysis on 607 host company employee and 404 subcontractor employee in order to examine the difference in the safety culture cognition of host company and subcontractor. As a result, host company had higher recognition in all safety culture factors compare to that of subcontractor, and there were bigger gap of cognition in the 'cognition in safety status and culture', 'accident and near-miss', 'immediate superior's concentration degree in safety and health' than that of other cognition factors. Furthermore, team leaders showed the highest cognition in both host company and subcontractor, and employees with above 20 year career had the highest cognition in both host company and subcontractor. There is high relationship between host company and subcontractor in the correlations in safety culture cognition factors. Through this study, we identified the difference in the safety culture cognition factor of host company and subcontractor.

The Effects of Contextual Variables and Parental Cognition on Maternal Involvement in Korean Children's Early Education

  • Kim, Jung-Won;Jung, Adrian W.;Kim, You-Jung
    • International Journal of Human Ecology
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    • v.12 no.1
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    • pp.1-14
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    • 2011
  • This study examined the features of maternal involvement in Korean children's early education and their relation to contextual variables and three forms of parental cognition. For this study 333 Korean mothers with 5 to 7 year-old children completed questionnaires that covered aspects such as demographical characteristics, three forms of involvement in their children's education, and three forms of parental cognition. Descriptive analysis indicated that mothers who were more involved in monitoring homework paid more monthly activity fees for supplementary classes and engaged more in cognitively stimulating activities at home. Financial investment in supplementary classes for children was not associated with engagement in cognitively stimulating activities at home. Stepwise regression analysis found that mothers who were more involved in monitoring their young childrens homework expressed higher aspirations for their childrens future occupation. Korean mothers who paid more for their child's supplementary classes had higher family incomes. Korean mothers who engaged more often in cognitively stimulating activities at home expressed higher parental self-efficacy, had a higher educational level, had a younger child, and had an earlier birth order or only child.