• 한국환경보건학회지
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• 제49권4호
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• pp.228-235
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• 2023

Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

• 보건교육건강증진학회지
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• 제30권5호
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• pp.189-199
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• 2013

Objectives: This paper aims to explain principles of gist-based health message design and discuss their implications for health promotion and public health education. Methods: After reviewing Reyna and Brainerd's Fuzzy Trace Theory(FTT), the authors explicate how to transform FTT into a practical guidance of health message design. Our explication is based upon FTT's reasoning that human intuition, rather than analysis, takes a primary role in message recall and comprehension, followed by judgment and decision making. We expect gist-based message design to be appropriate to serve such intuition. Results: Four principles of gist-based message design are offered: (1) provision of qualitative, as well as quantitative, information of gist, (2) inclusion of visual images corresponding to gist, (3) use of effective message formats to emphasize the gist (4) inclusion of relevant reasons and contextutal information. Conclusions: Gist-based message design has theoretical and practical implications for health promotion, specifically in the field of public health education, the press and governmental communication toward the public, and provider-patient communication in medical settings.

• 보건의료산업학회지
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• 제7권2호
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• pp.205-216
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• 2013

In this paper, we investigated and analyzed influence of tobacco countermarketing advertisements on university students' attitudes about smoking. For the investigation and analysis, we made up a questionnaire twice before and after watching antitobacco advertisements using the same questionnaire. We analyzed message framing, message theme category, and main effects and interaction effects between smoking experiences in attitudes on smoking before(pre-watching attitudes on smoking) and after(post-watching attitudes on smoking) watching antitobacco advertisements by the questionnaire results. In the analysis results using ANOVA test by diverse factors, we verified that efficacy of advertisement messages in positive group of pre-watching attitudes on smoking are better than in negative group. We also verified that interaction effects between message framing and message theme category about changes of post-watching attitudes on smoking are more efficient for changes of smoking attitudes when message theme is negative message rather than positive message.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.387-397
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• 2022

The purpose of this study is to examine the effects of emotional arousals of guilt versus shame on health message compliance. The study also investigates the moderation impact of two individual factors that have not been studied much in health communications, including regulatory focus and self-construal. This study employs a 2 (guilt versus shame appeals/arousals) between-subjects experiment and a survey to test the conceptual model. The context of the study is binge drinking, and the survey respondents (n = 330) are male university students in Ho Chi Minh City, Vietnam. The results confirm the positive effects of guilt and shame arousals on health message compliance. In addition, the results show moderating effects of the two individual characteristics of regulatory focus and self-construal on the relationships between guilt/shame arousals and health message compliance. The findings of this study have not only theoretical implications but also practical implications in the field of health communications. The insights could help health marketers, policymakers, and health promotion agencies to effectively develop health communications campaigns with more appealing message content (guilt versus shame) and relevant media selection (regulatory focus and self-construal).

• 서비스연구
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• 제13권3호
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• pp.127-146
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• 2023

최근 디지털 광고는 15초 미만의 짧은 광고를 통해 메시지를 전달해야 하며, 소셜미디어에서 광고는 소비자가 스킵하기 전까지 5초 이내에 메시지를 전달해야 한다. 광고의 길이가 짧아졌지만, 인공지능을 통한 알고리즘과 빅데이터 분석은 고객의 관심사에 맞는 메시지 전달을 가능하게 하였다. 이런 변화 속에서 짧고 효율적인 광고를 이용한 소비자 맞춤 메시지 전달의 중요성은 날로 커지고 있다. 본 연구에서는 효과적인 메시지 전달을 위한 메시지 프레이밍 효과에 대해 살펴보았다. 구체적으로, 비건 제품에 대한 '건강'과 '환경' 두 가지 프레이밍 효과의 차이를 살펴보았다. 건강과 환경에 대한 소비자 관심의 증가는 비건 제품에 대한 관심을 높였으며, 비건 시장은 날로 크게 성장하고 있다. 소비자가 비건 제품을 구매하는 이유는 소비자 개인의 건강을 위해서이기도 하지만, 윤리적 소비라고 할 수 있는 환경에 대한 책임감 또한 무시 못 할 요인이다. 기존 연구에서는 건강과 환경 메시지 프레이밍 간의 효과의 차이가 측정되지 못하였으며, 연구 대상도 비건 식품에 국한되었다. 본 연구에서는 주방세제 제품군을 이용하여 '건강과 환경 메시지 프레이밍' 효과의 차이를 밝혀내고자 한다.

• International Journal of Contents
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• 제13권3호
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• pp.17-24
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• 2017

Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.307-318
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• 2014

이 연구에서는 일반인이 건강증진 메시지 디자인과 관련하여 핵심정보 제시, 내용의 유용성, 형식, 직관성의 중요성을 어떻게 인식하는지와 현재 식품의약품안전처에서 발간하는 웹진의 텍스트와 시각자료가 위 네 가지 측면에서 얼마나 효과적으로 디자인되었다고 인식하는지를 조사하였다. 그리고 이러한 인식에 영향을 미치는 개인특성 변인이 무엇인지를 탐색적으로 연구하였다. 이를 위해 294명의 성인들을 대상으로 설문조사를 실시하였으며, 중요도 및 실행도 분석(Importance-Performance Analysis)을 실시하였다. 그 결과 연구참여자들은 텍스트 디자인에서 내용의 유용성을, 시각자료 디자인에서 핵심정보 제시를 가장 중요한 항목으로 인식하였으며, 텍스트와 시각자료 모두 형식 측면에서의 실행도가 가장 높게 나타났다. 시각자료의 핵심정보 제시와 직관성은 가장 중점적으로 개선해야 할 원리인 것으로 나타났다. 그리고 개인의 건강관심도가 건강증진 메시지 디자인 원리의 중요도와 실행도 인식에 가장 큰 영향을 미치는 것으로 나타났다. 이러한 연구결과에 기반하여 효과적인 건강증진 메시지 개발을 위한 원리와 전략에 대해 논의하였다.

• 보건교육건강증진학회지
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• 제29권5호
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• pp.27-36
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• 2012

Objectives: Developing efficient health messages is important for improving health behaviors at a societal level. This study attempts to test a few variables that could constitute the elements for measuring readability of health message. The number of subject-verb relationships in a sentence, placement of jargon, i.e., explication before or after each jargon, and the number of less familiar Chinese characters were manipulated to hypothetically differentiate readability. Methods: In a $2{\times}2$ mixed factorial experiment, 152 college students read two health messages regarding side effect of health functional food and energy drink. The participants' perceived readability was asked, and eight questions were developed to measure the participants' recognition of the health information. Results: Those who read messages manipulated to have high readability rated the message significantly higher than those who read messages with low readability. Also, the former answered the questions more correctly than the latter, implying the association between readability and knowledge acquisition regarding health. Conclusions: Readability is suggested as a factor determining the effect of health messages in affecting the public's health risk perception and relevant behaviors. Further studies to sophisticate the measurement itself and to examine the effect of actual public messages with different readabilities are suggested.

• 근관절건강학회지
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• 제21권1호
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• pp.19-26
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• 2014

Purpose: This study was examined the effects of a hepatitis A education on attitude, vaccination intention, and preventive behavior. Methods: Eighty-eight college students at two universities participated in this study. The data were collected from August 29 to September 30 in 2011 and were analyzed using descriptive statistics, t-test, and ${\chi}^2$ test. Results: There were no significant differences of preventive behavior of hepatitis A between the positive and negative message groups (t=1.10, p=.499). However, the negative message group had a significantly higher attitude of preventive behavior (t=0.92, p=.049) and vaccination intention (${\chi}^2$=5.43, p=.039) than the positive message group. Conclusion: This study demonstrates that negatively framed messages are effective on increasing the attitude, vaccination intention, and preventive behavior.

• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.357-367
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• 2017

본 연구는 대장암 검진 정보 콘텐츠에 대한 효과적, 설득적 메시지 유형을 확인하기 위한 목적으로 시도된 비동등성 대조군 사후설계의 유사실험 연구이다. 연구대상자는 일개 산업장 근로자 176명이었으며, 메시지 프레이밍(이득, 손실 및 일반메시지)에 따라 분류된 대상자에게 차별적으로 중재프로그램을 시행하였고, 실험중재 후 대장암 검진 관련 건강신념 및 iFOBT(immunoassay Fecal Occult Blood Test) kit 수거률을 확인하였다. 자료분석은 SPSS 21.0 program을 이용하여 $x^2$ test 및 one-way ANOVA 통계방법을 활용하여 분석하였다. 연구 결과 대장암 검진 건강신념은 손실메시지군에서 지각된 민감성 및 심각성이 높았으며, 이득메시지군에서 지각된 유익성이 높았다. iFOBT 수거률은 손실메시지군에서 높은 것으로 나타났다. 이는 대장암 검진을 주제로 하는 암정보 콘텐츠를 구성 하는데 유용한 이론적 근거가 될 것으로 기대되며, 메시지 유형에 따른 실질적 효과를 사전에 예상하고, 제시함으로써 실무적 도움 역시 제공할 수 있을 것이라고 생각된다.