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http://dx.doi.org/10.5392/JKCA.2017.17.12.357

Message Strategy to Promote Colorectal Cancer Screening Behavior  

Lee, Ji Sun (연세대학교 일반대학원)
Oh, Eui Geum (연세대학교 간호대학)
Lee, Hyang Kyu (연세대학교 간호대학)
Kim, Sang Hee (연세대학교 간호대학)
Publication Information
The Journal of the Korea Contents Association / v.17, no.12, 2017 , pp. 357-367 More about this Journal
Abstract
The study investigated information about the effects of message framing on colorectal cancer(CRC) screening related health beliefs and compliance with the CRC screening test within the theoretical framework of the prospect theory and the Health belief model (HBM). This study was using a non-randomized controlled quasi-experimental design. One hundred and sixty-four in the industrial workers who were currently nonadherent to guidelines for receiving screening were assigned to one of three experimental conditions: (a) gain-framed message, (b) loss-framed message, and (c) general-framed message. CRC screening-related health beliefs was self-reported after the intervention. And the immunoassay Fecal Occult Blood Test (iFOBT) kit was collected at 1 week. The research finding were analyzed by $x^2$ test and one-way ANOVA using SPSS 21.0. The loss-framed message group had higher perceived susceptibility, severity and benefit than the gain-framed message and general message. The participation rate for the immunoassay Fecal Occult Blood Test(iFOBT) was highest in the loss-framed message group. The loss framed messages more effective to enhance screening behavior. The present results provide a theoretical basis for developing educational guidelines for CRC testing and could be used for performing comprehensive approach by predicting and suggesting the practical effects according to message type in advance.
Keywords
Colorectal Cancer; Message Framing; Health Belief; Screening;
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