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http://dx.doi.org/10.5392/JKCA.2014.14.06.307

An Exploratory Study on the Importance and Performance Analysis of Health Message Design Principles  

Choi, Hyoseon (서울대학교 교육학과)
Cho, Young Hoan (서울대학교 교육학과)
You, Myoung Soon (서울대학교 보건대학원)
Publication Information
The Journal of the Korea Contents Association / v.14, no.6, 2014 , pp. 307-318 More about this Journal
Abstract
This study investigated how people perceived the importance of health message design principles including gist presentation, usefulness of content, format, and intuitive design and how well a webzine article published by Korean Ministry of Food and Drug Safety was designed in terms of the four design principles. This study also explored what individual characteristics influenced the perceptions of health message design principles. A total of 294 adults participated in the survey, and their responses were analyzed with the Importance-Performance Analysis method. Participants perceived that usefulness of content was most important in the text design; gist presentation was most important in the visual design; and format was well designed in both text and visual messages. This study showed that it is crucial to improve the quality of visual health messages particularly in terms of gist presentation and intuitive design. We also found that individuals' interest in health played a significant role in the perceptions of health messages. These results were discussed in regards to principles and strategies for the effective design of health messages.
Keywords
Health Message; Message Design Principles; Gist-based Design; Intuition IPA;
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Times Cited By KSCI : 3  (Citation Analysis)
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