• International Journal of Costume and Fashion
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• 제5권1호
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• pp.75-89
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• 2005

The purpose of this study is to empirically ascertain how the fitness between marketing strategy each firm chooses and environment facing each firm affects the performance of firms measured by the growth rate of market share and the growth rate of profit/sales ratio. In doing so, firms are divided into three groups. With regard to the marketing strategy, firms are classified into three groups based on marketing strategy type; prospector, analyzer, and defender. The main result of this study are as follows: First, responding firms are classified into prospector, analyzer, and defender following Miles & Snow's marketing strategy types. This classification is made using a self typing method and further confirmed by a factor analysis using a number of variables relating marketing objectives and marketing mix. Second, the results show that there are significant differences across marketing strategies in the performance measures of the growth rate of market share and profit/sales ratio. It seems, however, that there is no straight forward relationship between the marketing strategy and the performance measures. This strongly implies that the type of marketing strategy to be adopted by each firm should depend on the environment facing each firm. Third, the result indicates that the growth rate of market share tends to depend only on the marketing strategy type regardless of sufficiency and variation of environment, but profit/sales ratio tends to depend on the fitness between marketing strategy type and environment. It implies that a firm should adopt different marketing strategies for different environment characteristics, in order to enhance the efficiency of resources used reflected in the profit/sales ratio.

• 한국병원경영학회지
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• 제18권2호
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• pp.127-152
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• 2013

The purpose of this study was to investigate the effect of balancing, coordinating and learning strategy on performance of private university hospitals. We think that the study will contribute to establish effective management strategy of private university hospitals. Data were collected from 69 private university hospitals. We measured balancing, coordinating and learning strategy, and perceived performance of the hospital by using 5-point Likert scale. Upper-grade general hospitals were significantly higher rate of growth and profitability than others. However, general hospitals were higher level in perceived performance than upper-grade general hospitals. Hospitals located in Seoul were significantly higher growth rate than those in other regions. Large-scale hospitals were significantly higher rate of growth and profitability than small hospitals. Qualitative performance did not different in any hospital characteristics. Growth of hospitals were significantly influenced from business strategies: selective strategy, formal coordinating strategy, and external learning strategy. Profitability of hospitals were also significantly influenced from business strategies: selective strategy, adaptive strategy, and external learning strategy. Subjective performance of hospitals were significantly influenced from external learning strategy. There were no factors that are significantly influencing on qualitative performance of hospital. To have successful performance in the competitive environment, it is recommended that private university hospitals should have to establish management strategy such as balancing, coordinating, and learning strategy.

• 한국IT서비스학회지
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• 제11권3호
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• pp.177-190
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• 2012

The purpose of this research is to find a better win-win growth strategy of Large and mid-sized IT service enterprises. Efficient win-win growth for large and mid-sized enterprises is essential for acquiring a solid global competitiveness in IT service industry. However, previous studies lack generalized and detailed findings, and therefore past strategies were based on fragmented analysis. To develop an efficient win-win growth for Large and mid-sized enterprises, global benchmarking and an in-depth analysis on deep-rooted problems in IT service industry has been conducted. Past and present policies on IT service industry have been reviewed based on desirable co-growth structure. Based on research, current policies are unable to support co-growth, and collaborative efforts between Large and mid-sized enterprises as well as square deals are necessary for win-win growth. A new policy paradigm has been derived and a roadmap for efficient co-growth strategy has been suggested. The results of this research can be used for building a better IT service industry polices. In future studies, a longitudinal analysis on the proposed co-growth strategy can be conducted.

• 한국의류학회지
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• 제48권1호
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• pp.120-139
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• 2024

Considering the need for a clothing product design strategy for the sustainable growth of outdoor brands, this study analyzed an outdoor consumer survey applying selected sustainable elements, reflected the results in design planning, suggested prototypes, and presented a design strategy. The consumer survey was conducted from July 19 to July 25, 2022, and 216 respondents were used for analysis. As a result of the outdoor consumer survey analysis of selected sustainable elements, the most preferred outdoor design concept involved the keywords 'zero waste' and 'transformable design' from a sustainable economic perspective. An outer jacket design was then created focusing on these two keywords and a prototype was produced. The SCD (sustainability, consumer, designer) design strategy was presented as a strategy for sustainable growth of outdoor brands, and the key factors of this strategy are as follows: (a) application of sustainable design elements, (b) reflection of consumer opinions on sustainability, (c) designers' sustainable mindset and decisions.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.392-403
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• 2021

본 연구의 목적은 정서조절전략이 외상후 성장에 미치는 영향을 확인하고, 정서표현억제전략과 외상후 성장과의 관계에서 외상 경험에 대한 자기개방과 사회적 지지의 순차적 다중매개 효과를 확인하는 것이다. 이를 위해, 만 18세 이상의 성인을 대상으로 설문을 하여, 663명(남자 222명, 여자 441명)의 자료가 최종 통계분석에 사용되었다. SPSS Process Macro로 분석한 결과, 정서표현억제전략을 덜 사용할수록 외상후 성장이 더 높은 것으로 나타났다. 또한 정서표현억제전략과 외상후 성장과의 관계에서 자기개방의 단순매개효과, 정서표현억제전략과 외상후 성장과의 관계에서 자기개방과 사회적 지지의 순차적 다중매개효과를 확인하였다. 이는 정서조절전략으로서 정서표현억제를 적게 사용하는 사람들일수록 외상경험에 대해 자기개방을 많이 함으로써 주위 사람들의 위로와 지지를 받게 되어, 외상후 성장에 이를 수 있다는 것을 의미한다. 또한 이는 외상후 성장에 있어 정서적 자기개방과 사회적 지지가 중요함을 확인한 것이다. 평소에 정서표현을 억제하는 비자발적 내담자를 위한 외상후 성장을 촉진할 수 있는 상담현장에서의 개입방법을 제시하였고, 본 연구의 의의 및 한계점, 후속연구의 방향에 대해 제언하였다.

• 기술혁신학회지
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• 제13권2호
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• pp.310-331
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• 2010

최근 우리나라를 비롯한 세계적 경제성장 패러다임은 녹색성장전략이다. 이에 따라 국가적으로 다양한 전략 및 지원정책이 수립되고 있으나, 중소기업의 역할과 기회를 반영한 정책은 미흡한 수준이다. 이에 본 연구에서는 중소기업 지원정책의 하나인 기술개발제품 공공구매제도의 현황을 살펴보고, 개선 방안을 제시하였다. 우선, 국내와 주요 선진국의 공공구매제도를 정책목적별, 공공구매 유형별로 포지션을 분석하였다. 이를 토대로 공공구매제도를 활용한 중소기업의 녹색성장전략 참여방안과 필요성을 도출하였다. 또한, 구매조건부 신제품개발사업 대상에 상용화 이전기술 및 제품을 포함하고 추가 R&D를 수행하는 방안을 제시하여, 녹색기술분야에서 중소기업의 기술혁신 역량 제고 및 정책지원이 필요함을 지적하였다.

• 한국시스템다이내믹스연구
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• 제17권2호
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• pp.5-32
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• 2016

Purpose of this paper is to review series of Limits to Growth studies from its original Rome Club Report published in 1972 to the most recent one in 2012 by Jorgen Randers and finds its implications on concept and strategy of sustainable development. For this purpose first, this paper reviewed series of Limits to Growth studies in details with focus on scenarios used in simulation of world model. Second, response to the original Limit to Growth was reviewed and to see validity of its scenario based simulations, simulated results of interest variables and actual historical data up to the year 2010 was compared. Third, structure and key arguments in both studies, Limit to Growth studies and Our Common Future was explained and compared. Finally, implications of the Limit to Growth studies on concept and strategy for sustainable development was discussed. Based on the comparison, this paper argued that even if the term sustainable development was not used in the Limit to Growth at all, concept and strategies for sustainable development implied in the Limit to Growth are more clear and specific than those of Our Common Future. Since Limit to Growth studies were simulation based ones that produce detailed behaviors on interest variables, it clarifies more clearly the abstract concept of sustainable development and thus, provides specific guidelines for the direction of sustainable policy which has been suffering long from vagueness of concept of sustainable development.

• 안보군사학연구
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• 통권9호
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• pp.141-190
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• 2011

Defense industry as 'a new dynamics of economic growth' policy implies driving policy of defense products' export. The purpose of this study is to suggest suitable strategies to meet with such policy in terms of region and individual nation. The strategies towards advanced region are joint sale strategy for the third countries, extension strategy of trade-off and development strategy of products to exploit niche markets. The strategies towards non-advanced regions are package strategy including exchange of economic development know-how, strengthening strategy of relationships to leading groups in national decision-making processes, exploit strategy of sales market through transfer discard and surplus equipments to other nations, government to government sale strategy towards countries holding low leveled equipment maintaining and management abilities. Finally, successive strategies require leaders' will, active sales diplomacy and active international cooperations of defense industry.

• 동아시아경상학회지
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• 제10권2호
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• pp.1-17
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• 2022

Purpose - This exploratory study analyzes the performance of the business from the HRM point of view. Analyzed the influence of HRM and organization effectiveness on business performance. Also moderating effect of the strategy is analyzed. Research design, data, and methodology - Two outcome variables are measured, non-financial performance and financial performance. Two organizational effectiveness variables are measured, job satisfaction and organizational commitment. And two HRM areas are measured, HRM practice and organizational culture. Finally, two strategies are measured as moderators, market strategy and product/service strategy. This study analyzed employees of 554 from the 7th HCCP. This study used SEM and MCFA. Result - The results of turnover intention, growth rate, and profit rate verified the influence of HRM and organizational effectiveness. Overall results showed a contrary effect of education & training system implement and participation on job satisfaction and organizational commitment. Among organizational culture, innovation and relation positively affect job satisfaction and organizational commitment. However, antecedents influencing turnover intention, growth rate, and profit rate bear no resemblance. And the MCFA result shows that strategy's group differentiation analysis is meaningful in turnover intention not in financial performance. Conclusion - Based on this study result, management suggestions for turnover intention, growth rate, profit rate, and organizational effectiveness are made. Especially, due to the company's strategy.

• 한국수학교육학회지시리즈A:수학교육
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• 제50권1호
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• pp.103-118
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• 2011

The study examined whether the relation between mathematics self-efficacy and mathematics achievement was partially mediated by the learning strategies, using latent growth model analyses. It was also examined the auto-regressive, cross-lagged (ARCL) panel model for testing the stability and change in the relation of mathematics self-efficacy and learning strategy over time. The study analyzed the first-year to the third-year data of the Korean Educational Longitudinal Survey (KELS). The result of ARCL panel model analysis showed that earlier mathematics self-efficacy could predict later learning strategy use. There were linear trends in mathematics self-efficacy, learning strategy, and mathematics achievement. Specifically, mathematics achievement was increased over the three time points, whereas mathematics self-efficacy and learning strategies were significantly decreased. In the analyses of latent growth models, the mediating effects of learning strategies were overall supported. That is, both of initial status and change rate of rehearsal strategy partially mediated the relation of mathematics self-efficacy and mathematics achievement. However, in elaboration and meta-cognitive strategies, only the initial status of each variable showed the indirect relationship.