Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Design Strategy and Outer Jacket Prototype Study for Sustainable Growth of Outdoor Brands

아웃도어 브랜드의 지속가능한 성장을 위한 디자인 전략과 아우터 재킷 프로토타입 연구

  • 지현정 (세종대학교 패션디자인학과)
  • Received : 2023.10.24
  • Accepted : 2023.12.31
  • Published : 2024.02.29
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Abstract

Considering the need for a clothing product design strategy for the sustainable growth of outdoor brands, this study analyzed an outdoor consumer survey applying selected sustainable elements, reflected the results in design planning, suggested prototypes, and presented a design strategy. The consumer survey was conducted from July 19 to July 25, 2022, and 216 respondents were used for analysis. As a result of the outdoor consumer survey analysis of selected sustainable elements, the most preferred outdoor design concept involved the keywords 'zero waste' and 'transformable design' from a sustainable economic perspective. An outer jacket design was then created focusing on these two keywords and a prototype was produced. The SCD (sustainability, consumer, designer) design strategy was presented as a strategy for sustainable growth of outdoor brands, and the key factors of this strategy are as follows: (a) application of sustainable design elements, (b) reflection of consumer opinions on sustainability, (c) designers' sustainable mindset and decisions.

Keywords

Acknowledgement

이 논문은 2020년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2020S1A5B5A17089523).

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