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A Study on the Influence of Brand Identity Expressional Elements and Brand Awareness in Cosmetic Road Shop's Facade - Focusing on Designs of Facades of Cosmetic Road Shops in Myeongdong - (화장품 로드 숍 파사드의 브랜드 아이덴티티 표현요소와 브랜드 인지도의 영향관계에 관한 연구 - 명동 지역 화장품 로드 숍의 파사드 디자인을 중심으로 -)

  • Lee, Ju-Hyeong;Park, Chan-Il
    • Korean Institute of Interior Design Journal
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    • v.23 no.2
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    • pp.40-50
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    • 2014
  • The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops' facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. (1) When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. (2) In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. (3) In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be (1) the brand color, followed by (2) the building-form, (3) the lean-to roof, (4) the display window and (5) the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.

A New Dual Hardy-Hilbert's Inequality with some Parameters and its Reverse

  • Zhong, Wuyi
    • Kyungpook Mathematical Journal
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    • v.49 no.3
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    • pp.493-506
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    • 2009
  • By using the improved Euler-Maclaurin summation formula and estimating the weight coefficients in this paper, a new dual Hardy-Hilbert's inequality and its reverse form are obtained, which are all with two pairs of conjugate exponents (p, q); (r, s) and a independent parameter ${\lambda}$. In addition, some equivalent forms of the inequalities are considered. We also prove that the constant factors in the new inequalities are all the best possible. As a particular case of our results, we obtain the reverse form of a famous Hardy-Hilbert's inequality.

INTERVAL CRITERIA FOR FORCED OSCILLATION OF DIFFERENTIAL EQUATIONS WITH p-LAPLACIAN AND NONLINEARITIES GIVEN BY RIEMANN-STIELTJES INTEGRALS

  • Hassan, Taher S.;Kong, Qingkai
    • Journal of the Korean Mathematical Society
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    • v.49 no.5
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    • pp.1017-1030
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    • 2012
  • We consider forced second order differential equation with $p$-Laplacian and nonlinearities given by a Riemann-Stieltjes integrals in the form of $$(p(t){\phi}_{\gamma}(x^{\prime}(t)))^{\prime}+q_0(t){\phi}_{\gamma}(x(t))+{\int}^b_0q(t,s){\phi}_{{\alpha}(s)}(x(t))d{\zeta}(s)=e(t)$$, where ${\phi}_{\alpha}(u):={\mid}u{\mid}^{\alpha}\;sgn\;u$, ${\gamma}$, $b{\in}(0,{\infty})$, ${\alpha}{\in}C[0,b)$ is strictly increasing such that $0{\leq}{\alpha}(0)<{\gamma}<{\alpha}(b-)$, $p$, $q_0$, $e{\in}C([t_0,{\infty}),{\mathbb{R}})$ with $p(t)>0$ on $[t_0,{\infty})$, $q{\in}C([0,{\infty}){\times}[0,b))$, and ${\zeta}:[0,b){\rightarrow}{\mathbb{R}}$ is nondecreasing. Interval oscillation criteria of the El-Sayed type and the Kong type are obtained. These criteria are further extended to equations with deviating arguments. As special cases, our work generalizes, unifies, and improves many existing results in the literature.

Perceived Authenticity through Short Video: Audience Perceptions of Emerging Independent Fashion Designers Self-Presentations

  • YAO, JIAHUI;KIM, SEHWA
    • International Journal of Contents
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    • v.17 no.4
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    • pp.101-118
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    • 2021
  • The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.

A combined experimental and numerical study on the plastic damage in microalloyed Q345 steels

  • Li, Bin;Mi, Changwen
    • Structural Engineering and Mechanics
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    • v.72 no.3
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    • pp.313-327
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    • 2019
  • Damage evolution in the form of void nucleation, propagation and coalescence is the primary cause that is responsible for the ductile failure of microalloyed steels. The Gurson-Tvergaard-Needleman (GTN) damage model has proven to be extremely robust for characterizing the microscopic damage behavior of ductile metals. Nonetheless, successful applications of the model on a given metal type are limited by the correct identification of damage parameters as well as the validation of the calculated void growth rate. The purpose of this study is two-fold. First, we aim to identify the damage parameters of the GTN model for Q345 steel (Chinese code), due to its extensive application in mechanical and civil industries in China. The identification of damage parameters is facilitated by the well-suited response surface methodology, followed by a complete analysis of variance for evaluating the statistical significance of the identified model. Second, taking notched Q345 cylinders as an example, finite element simulations implemented with the identified GTN model are performed in order to analyze their microscopic damage behavior. In particular, the void growth rate predicted from the simulations is successfully correlated with experimentally measured acoustic emissions. The quantitative correlation suggests that during the yielding stage the void growth rate increases linearly with the acoustic emissions, while in the strain-hardening and softening period the dependence becomes an exponential function. The combined experimental and finite element approach provides a means for validating simulated void growth rate against experimental measurements of acoustic emissions in microalloyed steels.

Propagation of plane waves in an orthotropic magneto-thermodiffusive rotating half-space

  • Sheokand, Suresh Kumar;Kumar, Rajeshm;Kalkal, Kapil Kumar;Deswal, Sunita
    • Structural Engineering and Mechanics
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    • v.72 no.4
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    • pp.455-468
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    • 2019
  • The present article is aimed at studying the reflection phenomena of plane waves in a homogeneous, orthotropic, initially stressed magneto-thermoelastic rotating medium with diffusion. The enuciation is applied to generalized thermoelasticity based on Lord-Shulman theory. There exist four coupled waves, namely, quasi-longitudinal P-wave (qP), quasi-longitudinal thermal wave (qT), quasi-longitudinal mass diffusive wave (qMD) and quasi-transverse wave (qSV) in the medium. The amplitude and energy ratios for these reflected waves are derived and the numerical computations have been carried out with the help of MATLAB programming. The effects of rotation, initial stress, magnetic and diffusion parameters on the amplitude ratios are depicted graphically. The expressions of energy ratios have also been obtained in explicit form and are shown graphically as functions of angle of incidence. It has been verified that during reflection phenomena, the sum of energy ratios is equal to unity at each angle of incidence. Effect of anisotropy is also depicted on velocities of various reflected waves.

An Analysis on Marathon Participants' Convergence Recognition about attending Marathon Activities in their 20s and 30s Using the Q Methodology (Q방법론을 활용한 20~30대 마라톤 동호회 활동 참가자의 마라톤 활동에 대한 융합적 인식 분석)

  • Yu, Young-Seol
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.73-81
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    • 2020
  • The purpose of this study was to analyze the recognition of 20s~30s' young people in marathon activities using Q methodology. P-sample was composed of 30 young marathoners. The selected Q samples were arranged in the normal distribution form. The collected data were analyzed by factor analysis through varimax rotation using QUANL 1.2PC program. Three distinct were emerged throughout the analysis: the first type is 'the type of giving special meaning.' which is improving their physical fitness, healthy and enjoying runner's high. The second type is 'the enjoying leisure' which is releasing stress and enjoying their common interest.' The last type is 'the type of enjoying crew activity.' which is enjoying marathon festival and managed their healthy and life. This result hints that young marathoners' sports culture trends.

A case of the rare variant of Klinefelter syndrome 47,XY,i(X)(q10)

  • Song, Seung-Hun;Won, Hyung Jae;Yoon, Tae Ki;Cha, Dong Hyun;Shim, Jeong Yun;Shim, Sung Han
    • Clinical and Experimental Reproductive Medicine
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    • v.40 no.4
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    • pp.174-176
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    • 2013
  • Klinefelter syndrome is the most common genetic form of male hypogonadism, but the phenotype becomes evident only after puberty. It is characterized by infertility, small testes, sparse body and facial hair, increased body weight, gynecomastia, increased LH and FSH, and a low level of testosterone. Early recognition and treatment of Klinefelter syndrome can significantly improve the patient's quality of life and prevent serious consequences. Here, we report an infertile man with a rare variant of Klinefelter syndrome with a 47, XY, i(X)(q10) karyotype.

A study of U.S. and European electronic hardware guidelines for aviation system : RTCA DO-254 and ECSS-Q-ST-60-02C (항공 시스템용 전자 하드웨어 개발을 위한 미국 및 유럽의 가이드라인 : RTCA DO-254와 ECSS-Q-ST-60-02C의 비교 분석 연구)

  • Kim, Sung Hoon;Kim, Hyun Woo;Chae, Hee Moon;Kim, Ki Du
    • Journal of Aerospace System Engineering
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    • v.16 no.4
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    • pp.10-16
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    • 2022
  • Since aviation systems are developed as the complex form of software a hardware, the necessity to apply to relevant guidelines is increasing. It is however uncommon that international development guidelines regarding electronic hardware are applied to current domestic aviation systems. In this paper, we compare and analyze DO-254 and ECSS-Q-ST-60-02C, electronic hardware development guidelines with the case of KASS (Korea Augmentation Satellite System) Performance Suitability, based on the project of SBAS (Satellite Based Augmentation System) development and construction.

Quadratic GARCH Models: Introduction and Applications (이차형식 변동성 Q-GARCH 모형의 비교연구)

  • Park, Jin-A;Choi, Moon-Sun;Hwan, Sun-Young
    • The Korean Journal of Applied Statistics
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    • v.24 no.1
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    • pp.61-69
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    • 2011
  • In GARCH context, the conditional variance (or volatility) is of a quadratic function of the observation process. Examine standard ARCH/GARCH and their variant models in terms of quadratic formulations and it is interesting to note that most models in GARCH context have contained neither the first order term nor the interaction term. In this paper, we consider three models possessing the first order and/or interaction terms in the formulation of conditional variances, viz., quadratic GARCH, absolute value GARCH and bilinear GARCH processes. These models are investigated with a view to model comparisons and applications to financial time series in Korea