• Title/Summary/Keyword: Foreign perception

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A Study on the Relationships among User Characteristics, Perceived Value, and User Satisfaction of Mobile Payment System

  • Jong-soo Yoon
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.4
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    • pp.143-150
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    • 2023
  • As the use of mobile devices such as PDAs and smart-phones increases, the Mobile Payment System(MPS) is widely used as a new payment method. Accordingly, domestic and foreign MPS users can conveniently purchase or use the products and services they want, free from the constraints of time and space. In this situation, the study was to investigate how the perception of MPS value varies depending on the characteristics of MPS users(demographic characteristics, MPS usage characteristics), and to analyze whether the perception of MPS value ultimately has a significant effect on user satisfaction. To accomplish these research purposes, the study conducted a statistical analysis using a questionnaire for people with experience using MPS in Korea. The analysis results of the study could be useful in seeking ways to successfully spread of MPS at home and abroad and improve user satisfaction in the future.

The Impact of Product Placement on the Purchase Intention of Overseas Audience: A Focus on the Impact of K-Drama on Vietnamese Female Audience (PPL이 해외 시청자의 제품 구매의도에 미치는 영향: K-드라마의 베트남 여성 소비자에 대한 영향을 중심으로)

  • Sau, Doan Thi Hong;Lee, Youseok
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.338-349
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    • 2022
  • The purpose of this study is to verify the factors that have the impact on Vietnamese female consumers' attitude towards PPL and purchase intention on products in K-Drama. Additionally, the current study aims to discover the moderating effect of usual perception on PPL and the effect of usual flow level on the effects of PPL informativeness and intrusiveness. The existing PPL related research have focused on the effect of the domestic contents on the domestic consumer. However, it is significant that this study examines the impacts of domestic contents on foreign audience' purchase intentions on advertised products. The empirical results are as follows. First, informativeness has positive impacts on attitudes towards PPL and purchase intentions on products. Second, intrusiveness has negative impacts on the outcome variables. Third, attitudes towards PPL shows positive effect on purchase intentions on products. Lastly, the research revealed some interesting evidences on the moderating effects of usual perception on PPL and usual flow level on the main effects.

A Study on the Fishing Ground Location (어장입지에 관한 고찰)

  • 강연실
    • The Journal of Fisheries Business Administration
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    • v.17 no.1
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    • pp.1-17
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    • 1986
  • Since the middle of the 70s, the countries with the marine resources declared the exclusive water zone of two hundred miles. As a result, our country lacked many foreign fishing grounds. This awakened our perception of fishing grounds. The fishing ground is an important factor in the economical effectiveness of fisheries. The fishing ground must have the following basic conditions. 1. It must be the place the fishery resources inhabit and wander. 2. Their catching or aquaculturing must be possible by the technical methods. 3. It must have economic worth in the management. The fishing ground that achieves the above basic conditions is affected by the following factors. This is the factor of the fishing ground location. A. Natural factor 1). Suitable climate 2).Abundant resources 3). Good quality of the sea-bottom 4). Not to be pollutted area B, Economic factor 1). Be adjacent to fishing port and fisheries market 2). Good working conditions 3). Be abundant of economical resources C. Social factor 1). Be possible to work legally 2). Be permitted in the political relations 3). Be acquainted with the customs of foreign countries The fishing ground location is mainly affected by the natural factor of the above factors. The abundance of resources depends on the natural resources. The resources in the fishing ground have the cycle of developing period, maturing period, and decaying period according to the fishing efforts. The point that we sustainably yield the maximum of fishery resources is the changing point of maturing period and decaying period. We call this point MSY, so the resources of fishing ground should be managed by the MSY. Therefore, when we select the fishing ground location. We should judge the natural factor, the economic factor and the social factor synthetically according to the situation and environment, so we can achieve the efficient management.

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A Research of Passengers' Perception on Benefit to Repurchase Intention through Price Reliability: Focusing on Comparing National Carrier and Foreign Carrier between Incheon-Dubai Air Route (항공여객이 인식하는 편익이 가격신뢰를 매개로 재구매 의도에 미치는 영향 : 인천-두바이 구간 국적항공사와 외국항공사 비교를 중심으로)

  • Lee, Gun-Young;Kim, Soo-Jung;Jang, Ji-Seung
    • Journal of Advanced Navigation Technology
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    • v.24 no.3
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    • pp.173-183
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    • 2020
  • This research focused on such a passenger sample that used to fly between Incheon int'l airport(ICN) and Dubai int'l airport(DXB) using either a national carrier or gulf carriers because the route between ICN and DXB is one of the international air routes with the toughest competition under the global pressure of open air transport market. Based on the results from the empirical research, this paper proposed a competitive advantage which a national carrier must have to cope with global competition under the open sky policies and implications for sustainable strategies of them. National carrier passengers perceived product benefits had a significant positive effect on price reliability in spite of lower price competitiveness. Following the empirical analysis results, it was proven a national carrier should try to improve product benefit sought by passengers to maintain sustainable competitive advantage in the market against foreign airlines.

The Efficiency of ROK-U.S. Alliance in Order to Overcome North Korea's Nuclear Threats: Evaluations & Measures (북한 핵위협 극복을 위한 한미동맹 효용성: 평가와 대책)

  • Kim, Yeon Jun
    • Convergence Security Journal
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    • v.17 no.2
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    • pp.89-100
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    • 2017
  • Last January 2017, Donald Trump was inaugurated as the 45th president of the United States. He actively claimed a priority for the United States, which is referred as America First, during his presidential campaign. However, his political assertions turned out to be as Isolationist in terms of foreign policy. It becomes a serious problem for South Korea because South Korea is solely dependent on the U.S. "Extended Deterrence" of North Korea's nuclear threats. In other words, there will be a higher likelihood for North Korea to misinterpret the relationship between South Korea and the U.S. Due to his foreign policy, there is a possible provocation by North Korea. Therefore, ROK-U.S. Alliance, the model of Asymmetry Alliance in order to prepare for North Korea's nuclear provocation, will be evaluated through America's perspective based on "Autonomy-Security Trade-off Model". For this purpose, this research will evaluate ROK-U.S. Alliance with regards to a threat perception, policy coordination, and a value as an ally. Based on the evaluation, it will deduce tactical implications of South Korea's alliance.

Effects of Country-image on Expectation of Medical Tour (한국의 국가적 이미지가 의료관광품질의 기대 형성에 미치는 영향)

  • Kim, Sang-Man;Choi, Moon-Kyung;Oh, Jae-Young
    • Journal of Korean Society for Quality Management
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    • v.37 no.4
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    • pp.87-99
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    • 2009
  • Medical tourism is a contemporary phenomenon which has its root in both tourism and health service. Especially, Korea's medical tourism market has grown dramatically after activation of foreign patient attraction law. The purpose of this study is to find out which is the most influential factors among political, economic, relative and national image in case of Japanese tourists when they purchase Korean medical tourism. This study estimates the Japanese tourists' Trust in the Korean health service quality and tourism service quality. It means perception of medical tourism. The results are as follows; The political, relative and economic image not have any significant influences on tourism service and trust in health service quality. And just the national image has a positive influence on tourism service and trust in health service quality. Tourism service quality is related with trust in the health service quality. Trust in health service quality is only related with purchase intention of medical tourism. The implications of this study are: First, the national image factors such as thoughtfulness, high education and polite attitude should be utilized as a Korea medical tourism marketing strategy to differentiate itself from the other foreign country in Japan. Next, the differentiated national image in Japan will be the most important factors for Korean hospital and tourism companies to attract medical tourists.

Analysis of Growth Factors of Foreign Private Security in Korea: Focusing on the Social Capital of Korean-Chinese (재한 외국인 민간경호의 성장요인 분석 -한국계 중국인의 사회자본을 중심으로-)

  • Park, Jeong-Hun
    • Korean Security Journal
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    • no.56
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    • pp.107-124
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    • 2018
  • The purpose of this study is to analyze the growth factors of foreign private security and to propose a successful activation method through collaboration between Korea private security guard and Korean private security guard. The results of this study are as follows. First, we need to acknowledge the need for Korean - Chinese security activities in Korea. Secondly, analysis and research should be conducted to find out why Korean - Chinese security activities are needed in Korea. Third, it is necessary to improve the language ability as one of the efforts to escape the limited domestic security activities by analyzing the advantages and disadvantages of the Korean - Chinese security activities it is difficult, it should be possible to select talented people who can speak language and to be able to work as a security guard. Fourth, it is urgent to improve the perception of Korean - Chinese in order to promote Korean - Chinese security activities and domestic security activities.

A Study on the Perception of 'Korean Proverbs' by Foreign Students (학문목적 외국인 유학생의 '한국 속담' 인지에 관한 연구)

  • Chae, Eun-Hie
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.3
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    • pp.241-250
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    • 2019
  • The study aims to investigate how international students with over the TOPIK level 3 recognize Korean proverbs. Among the 53 students, 45 students had the qualification of the TOPIK levels. Research results are as follows: 80.0 percentages of those students have studied Korean languages in the language institutes in Korea or their homelands. Only 57.8 percentages of them have learned Korean proverbs. Despite the high interest of foreign students on Korean proverbs, education on their expectations has not been achieved. And they had difficulty recognizing the circumstantial expression of the Korean proverb. Their degree of understanding of Korean proverbs is lower, compared to their TOPIK levels. The absence of systemic education on Korean proverbs makes international students difficult to understand the figurative expression of Korean proverbs. Since many international students want to become Korean language teachers after their studying, the education of proverbs needs to be conducted systematically rather than individually.

The Effects of Korean Wave Brand's Globalness and Localness on Vietnamese Consumers' Attitude toward Korean Products and Purchase Intention: Focussing on Cosmetics (한류브랜드의 세계성과 지역성이 베트남 소비자들의 한국제품에 대한 태도 및 구매의도에 미치는 영향: 화장품을 중심으로)

  • Lee, Hyeri;Chae, Myung-Su
    • International Area Studies Review
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    • v.22 no.1
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    • pp.161-187
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    • 2018
  • The purpose of this study is to examine the effect of Vietnamese consumers' perception of Korean Wave brand on consumer attitude toward Korean products and purchase intention. Based on the existing research, the authors tried to consider two sub-concepts of globalness and localness in perceived Korean Wave brands. In addition, as surveyed in Vietnam research institutes and previous researches, Korean cosmetics were selected as representative Korean products in view of the fact that Korean cosmetics best reflect Korea and Korean Wave. To test hypotheses, the on-line survey was conducted to the Vietnamese consumers and total of 212 questionnaires were returned as valid sample. Research findings suggest that the globalness and localness of Korean Wave brand that Vietnamese consumers perceive have a positive effect on attitude toward Korean products. In addition, the favorable attitude toward these products has a positive effect on the intention to purchase the Korean products.

'Time' in French Cultural Education (한국 대학의 FLE 문화 교육과 '시간'의 문화적 특성 - 한국과 프랑스의 음주 시간을 중심으로 -)

  • Jung, Woo-Hyang
    • Cross-Cultural Studies
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    • v.46
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    • pp.465-495
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    • 2017
  • The purpose of this study is to verify whether the concept of time conveys meanings similar to nonverbal communicative elements in foreign language education. This study surveys cultural traits of time from the French cultural education perspective. Anthropologist Edward T. Hall points out that each cultural community has developed a different perception of time and experience, and that time conveys the meaningful message nonverbally similar to the nonverbal elements such as space, gesture, eye movement, and facial expression. I investigated the time experiences of a drinking party in France and in Korea, from a cultural relativistic point of view. The subject of a drinking party was chosen on the ground that a drinking party is highly related to most people's daily lives and it also indicates how they have a relationship with others. I sought a new direction in foreign language cultural education by analyzing how cultural differences between the two communities, especially the relationships between individuals and organisations, ways to separate leisure and labor, and the nonverbal elements, are presented in the two drinking parties.