• 패션비즈니스
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• 제17권6호
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• pp.111-124
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• 2013

The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

• 유통과학연구
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• 제15권8호
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• pp.37-46
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• 2017

Purpose - Many studies have shown the effects of the external images of female flight attendants on the customers' satisfaction. Recently, the perception of male flight attendants has become more important and positive, and airlines are hiring a significant number of male flight attendants every year. Due to the lack of research on the male flight attendant, however, the images of male flight attendants were investigated for this study. Research, design, data and methodology - Using survey techniques with 204 respondents, this study used analytical data based their resulting analysis. Results - The study examined whether the image of the male flight attendant affects the cognitive and emotional perceptions of customers. The focus of the present study is the external image of the male flight attendant, and the following image-component divisions were formed: hairstyle, body type, uniform, speech, and facial expression. Conclusions - The study purpose sought to determine whether the image of the male flight attendant exert effects on the emotional and cognitive images of airlines, and if these images have a positive effect on the customers' satisfaction and loyalty for an airline, so that airlines can use the external image of the male flight attendant to help with its own image reinforcement.

• 유통과학연구
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• 제18권3호
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• pp.43-51
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• 2020

Purpose: This study demonstrated and analyzed the role of distributive justice and procedural justice in explaining the organizational effectiveness of flight attendant. In addition, analyzing the role of the airline type in the coordination between reward justice and organizational effectiveness. Research design, data and methodology: An abstract is the impact relationship between the reward justice and organizational effectiveness of flight attendant and the adjustment effect of the airline type was reviewed. To examine these research models, samples were collected from 281flight attendants during Nov, 2019. Results: Reward justice has a positive effect on organizational effectiveness, and the types of airlines have a meaningful adjustment effect in terms of the effect of reward justice on organizational effectiveness. Conclusions: Procedural justice and distributive justice have positive influence on two sub factors of organizational effectiveness of the flight attendant. It suggests that the standards, procedures and processes of compensation must be fair, the degree of effort, the stress or the tension of the flight attendant should be considering, and it is necessary for the airline to respect the personality of the flight attendant and provide them with accurate compensation information in a timely manner. This will increase the awareness of reward.

• 동아시아경상학회지
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• 제8권2호
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• pp.15-27
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• 2020

Purpose - The purpose of this study is to analyze the relationship between the self-leadership of flight attendant and organizational effectiveness, the self-leadership of flight attendant and customer orientation, and the organizational effectiveness and customer orientation. Research design, data and methodology - To examine these research models, samples were collected from 318 flight attendants during Nov to Dec, 2019. Research Model established hypothesis 1 and hypothesis 2 that the three elements of self-leadership will affect organizational effectiveness and customer orientation. It also established hypothesis 3 that organizational effectiveness will affect customer orientation Results - The analysis on the effect of self-leadership have positive effect both on job satisfaction and organizational immersion. As a result of the relationship between organizational effectiveness and customer orientation, job satisfaction and organizational immersion have positive effect on both voluntary customer orientation and business customer orientation. Conclusions - Self-leadership affected positively on job satisfaction, organizational immersion and business customer orientation. the company have to provide flight attendant with incentives when they achieve good results. Also, company have to expand flight attendant's authority in their work environment. Organizational effectiveness affected positively on customer orientation so company have to give flight attendants with consistent seminars about company's vision and goal.

• 품질경영학회지
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• 제46권1호
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• pp.135-152
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• 2018

Purpose: This study attempted to analyze how the ego state of flight attendants affects their job satisfaction and customer orientation using Berne's (1966) transactional analysis and further compare the difference between job satisfaction and customer orientation depending on demographic characteristics, position, and ego state. Methods: The data was collected by using the structured questionnaires to flight attendant of major airline companies. The proposed research model is tested using 164 valid questionnaires using SPSS 23 and Smart PLS 2. Results: This research indicated the only free child ego sate among ego state factors of flight attendant was found to have a positive impact on job satisfaction. In the relationship between ego states and customer orientation, all ego state factors were found to have a significant influence on customer orientation. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between ego state factors and customer orientation in the in-flight service and suggested the strategic implications to increase job satisfaction and customer orientation based on the psychology and ego state of flight attendant.

• 한국항공운항학회지
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• 제22권3호
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• pp.33-49
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• 2014

The object of this study is to verify the effects of job stress on burnout and job satisfaction of flight attendants and to confirm the difference in the effect on the consciousness of full service carrier and low cost carriers' flight attendants. In order to confirm, the study examines the relationship between job stress, burnout, and job satisfaction of airline cabin attendant. A survey was done for 55days from January 5th 2014 on flight attendants and total 200 valid samples were analysed. The results of the study demonstrated significant relationship and difference in job stress, burnout and job satisfaction of flight attendants between full service carrier and low cost carrier. As a result, the study is significant as it satisfaction between divergent airline work environment.

• 치위생과학회지
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• 제15권5호
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• pp.636-641
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• 2015

본 연구의 목적은 승무원의 구강건강과 심미적 관심도에 관한 연구로 A항공사에서 근무하는 승무원 314명을 대상으로 2014년 6~7월 동안 자기기입식 설문으로 조사되었다. 사용한 도구는 건강과 구강건강 인식, 구강건강관리, 외적이미지, 외적이미지가 직장생활에 미치는 영향이다. 수집된 자료는 PASW Statistics 18.0을 이용 하여 분석하였다. 연구결과 연령별, 경력별 구강건강 인식에 유의한 차이가 있었고, 교육수준별 삶의 질 인식에 유의한 차이가 있었다. 외적이미지가 직장생활에 미치는 영향은 연령별 유의한 차이가 있었으며, 외모관리 연간 지출비는 성별, 경력별, 소득 집단에서 유의한 차이가 있었다. 승무원은 구강건강이 전신건강보다 건강하지 않다고 인식하고 있어, 외적이미지에 구강건강이 주요한 영향요인이며, 심미증진을 위한 주기적 예방처치 및 심미처치를 시행하고 있었다. 그러나 직무 특성상 구강관리 자가평가가 낮게 조사되어 구강관리 행위 실천을 위한 방안모색이 요구된다. 또한 구강관리가 전신건강을 유지하는데 필수적인 만큼 이에 대한 관심 증대가 요구된다.

• 한국항공운항학회지
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• 제29권4호
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• pp.117-123
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• 2021

A startup airline is motivating its flight attendants to do voluntary and effective safety behavior as well as setting up safety culture in its organization at the same time in the early stage of revenue-flight service due to the lack of flight operation experience compared to competing airlines. Based on the sample of flight attendants from a startup airline, this paper tried to perform empirical analysis which focused on relationship among safety leadership, safety motivation and safety behavior. According to empirical analysis, it was proven psychological resources had a significantly positive effect on work engagement. Work engagement is proven to have a significantly positive effect on both flight attendants' safety motivation and their safety work. It was also implied that flight attendants couldn't understand a contradictory attitude of their leaders because leaders had them focus on safety work engagement while not providing enough human resource and capital. In addition, it was found leader's excessive emphasizing safety policy might not result in flight attendants' safety behavior.

• 품질경영학회지
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• 제46권4호
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• pp.939-958
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• 2018

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between quality of followership, perceived style of leadership, job satisfaction and team commitment in the aviation industry. Methods: For the analysis of this study, a survey was conducted on local flight attendant. A total of 364 surveys were collected and 336 effective samples were used for analysis. And the collected data were analyzed using Structural Equation Modeling. Results: The results of this study were as follows : First, In the relationship between quality of followership and perceived leadership styles, independent thinking has a positive effect on all six sub-factors of transformational and transactional leadership and active engagement has negative influence on all six sub-factors of transformational and transactional leadership. Inaddition As a result of total and direct and indirect effects, Idealized Influence of perceived leadership style indirectly influences between Quality of Followership and job satisfaction, Idealized Influence, Inspirational Motivation, Intellectual Stimulation, Individualized Consideration, Contingent Reward of perceived leadership style have been shown to have indirect effects on team Commitment Conclusion: Based on the characteristics of followers and the type of leadership, it is necessary to develop ways to develop job satisfaction and team commitment of airline crews. In addition, flight attendant act as leaders and followers of each other depending on their work characteristics. Therefore, it is necessary to understand the relationship between leadership and followership based on the results of this study.

• 한국산학기술학회논문지
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• 제12권1호
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• pp.222-232
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• 2011

본 연구에서는 지방에서 항공사 객실승무원 시험을 준비하는 지원자들이 면접에서 사투리나 어색한 말씨를 구사함으로써 느끼는 불안이 면접결과에 미치는 영향에 대해 알아보고자 하였다. 이를 위해 항공사 객실승무원 면접에 참여한 경험이 있는 대학 재학생이나 졸업생들을 대상으로 설문을 실시하였다. 그 결과 사투리를 구사하는 지원자가 사투리를 구사하지 않는 지원자보다 불안감을 많이 느꼈으며, 사투리는 불안에, 불안은 진로장벽에 각각 정(+)의 영향을 미치는 것으로 나타났다. 이 결과는 고객만족을 위한 서비스 언어와 지방에서 승무원 면접 교육을 가르치는 실무자들에게 시사하는 바가 있을 것이다. 또한 이 논문은 항공사 객실승무원의 면접에 대해 실무적인 관점에서 실증 연구가 이루어졌다는데 의의가 있다.