• Title/Summary/Keyword: Festival Program

Search Result 110, Processing Time 0.023 seconds

Invigorating Local Festival Directing -Case Study of Namhaean Byeolsingut- (지역축제 활성화를 위한 축제의 연출 방안 모색 -남해안 별신굿을 중심으로-)

  • Lee, Ki-Ho
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.1
    • /
    • pp.128-138
    • /
    • 2014
  • Local festivals quite often give their visitors and local residents a good opportunity to experience the regional culture thoroughly. Also, the festivals empower the cultural pride and communal sociality, and create new jobs improving local economy. In Korea, more than 700 local festivals are held every year. Each festival is organized and operated upon all different purpose and mission. It is unfortunate, however, that many festivals fail to balance between making profits and accomplishing their purpose. Festival's marketing plan and content management should be cohesive, but at the same time, they also should be different depending on the festival's purpose and program. Especially in case of performance natured festivals, the role and function of festival directing should be more weighed on content management. Namhaean Byeolsingut is one of performance natured festivals, in which its archetype or primitive form is well maintained. This study observes the primitive form of NB from the director's viewpoint, and then provides a solid foundation on how those main characteristics of NB could be applied to invigorating local festival directing. The directing suggestions here are motivated by NB's ritual, performative, and play form.

The Evolution and Development Strategies of Event Tourism in the Case of Young-deung Festival at Chindo (이벤트관광의 성장과정과 활성화 방안 -전남 진도 영등제를 사례로-)

  • 추명희
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.1 no.2
    • /
    • pp.103-134
    • /
    • 1998
  • This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

  • PDF

An Analysis of Structural Relationship during Foreigner's Satisfaction Factor and Intention of Revisit, for Korean Rural Tourism (외국인의 한국농촌관광 만족요인과 재방문의도 구조관계분석)

  • Kim, Min-Seo;Han, Sangjun
    • Journal of Korean Society of Rural Planning
    • /
    • v.23 no.1
    • /
    • pp.41-52
    • /
    • 2017
  • This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.

Economic Value Measurement of Local Festival Using Improved Travel Cost Method (TCM): Focused on Gaecheon Arts Festival in Jinju, Korea (개선된 여행비용차이추정법을 이용한 지역축제의 경제적 가치측정: 개천예술제를 중심으로)

  • Yu, Jung-Sub;Lee, Jae-Dal
    • International Area Studies Review
    • /
    • v.17 no.4
    • /
    • pp.133-153
    • /
    • 2013
  • This study was to estimate the economic value of Gaecheon Arts Festival in Jinju, Korea. To measure the value of the festival, improved travel cost measurement that applied new weight concept from the Travel Cost Measurement(TCM) proposed by Peares(1972) was used. The total value was evaluated to approximately 2,270.057 billion KRW. The result showed that travel cost items affecting on economic value of the festival were transportation, food and beverage, shopping, accommodation, amusement and entrance fee in order. The effect of accommodation due to the visitors' surplus was small, due to day trip participation trend??. Because accommodation, shopping and entrance fee, therefore, directly affect the regional economy, it is necessary for festival planning party to develop the program for tourist accommodation and so forth. Finally, this study will contribute to the development of local festivals through the more objective, clear comparison and measurement of economic value between local festivals using improved travel cost estimation method.

On the Analysis of the Satisfaction of Participant on Regional Culture Festival (향토문화축제 관광자원 활성화: 허균.허난설헌 축제를 중심으로)

  • Kim, Gi-Dong
    • Korean Business Review
    • /
    • v.22 no.1
    • /
    • pp.125-138
    • /
    • 2009
  • The purposes of this study are the analysis by content of satisfaction level of participants in the event for the systematic, efficient event tourism program. For this analysis, it was researched if there was any difference in satisfaction level of participants in event by demographic characteristics, participation level and content of program. The results of this analysis are as follows: There was a difference in satisfaction level by participants characteristics in the event tourism. There was the more recognition, the higher participation level. There was higher participation and satisfaction level in participational and special program than exhibitory program. This study has a limit that can"ft grasp the foreign visitors"f recognition for the event tourism in Gangnueng district. But, it is very important to analyze the voluntary participation and interest of local residents and it may be the fruit of this study to of a new program and suggestion point through the analysis of satisfaction level for the Heo-kyun & Heo_Nan_Sul_Hun Cultural Festival.

  • PDF

Association between Festival Service Evaluation Attribute and Behavior Intention of Visitors -For Chungbuk Jincheon Cultural Festival- (축제 서비스 평가속성이 방문객 행동의도에 미치는 영향 -충북진천문화축제를 중심으로-)

  • Baik, Un-Il
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.10
    • /
    • pp.547-555
    • /
    • 2013
  • This study aims to examine association between festival service evaluation attribute and behavior intention of visitors and research satisfaction with festival, second visit and recommendation intention, ultimately in order to suggest measures to establish market strategies. The study was conducted as follows. First, a total of 360 pieces of questionnaire were distributed from October 14 to 16, 2011 and a total of 335 pieces were collected. Except 15 pieces without responses, 320 were used for the study. Second, in service evaluation elements, program, facility and performance review had positive impacts on the satisfaction and second visit. All evaluation elements also positively affected recommendation intention. Third, in association between demographic features and satisfaction, second visit and recommendation intention, while the satisfaction positively influenced bringing a friend, it negatively influenced academic background and income. In addition, residence and job gave a positive affect on second visit, while income, bringing family and first visit gave a negative effect on the second visit. Last, age, academic background, income and bringing family gave a negative effect on recommendation intention.

An Exploratory Study on the Satisfaction Factors and Behavioral Intention of the Audience at the Dance Film Festival (무용영화제 수용자 만족요인 및 향후 행동에 관한 탐색적 연구)

  • Kim, Ji-yeon
    • Trans-
    • /
    • v.11
    • /
    • pp.97-116
    • /
    • 2021
  • This study aims to suggest an environment in which audience can play the role of micro-influencers after exploring the factors of satisfaction focusing on audiences who attended the Seoul Dance Film Festival(SeDaFF). In order to meet the research goal, among the audiences who attended SeDaFF, articles mentioning this festival on their SNS were collected and this data was analyzed using the LDA topic model. As a result, the most important satisfaction factor when visiting a dance film festival was the program. It might seem cliché to discuss the importance of programs at film festivals, but through the examination, this study made the case that if the satisfaction factor is met, it is still possible to influence the behavioral intentions and reinforcing the role of a micro-influencer even in a genre with a strong artistic nature and a limit to audience development. Furthermore, this study was intended to contribute to broadening the scope of research on the audience.

The Influence of Storytelling of Local Cultural Festival on Brand Assets: Moderating Effect of Local Culture Unity (지역문화축제 스토리텔링이 브랜드 자산에 미치는 영향: 지역문화 일치성의 조절효과)

  • Choi, Keon
    • Journal of Industrial Convergence
    • /
    • v.20 no.7
    • /
    • pp.13-20
    • /
    • 2022
  • This study aimed to provide basic data for the development of local cultural festivals by verifying whether regional cultural unity moderates the link between storytelling and brand assets for festival visitors. The survey was conducted with 431 visitors who participated in the S city Eupseong Festival program. Descriptive statistics, reliability analysis, correlation analysis, and moderating effect analysis were performed for the analysis of the questionnaire data. As a result of the study, first, storytelling and regional cultural unity showed the highest positive correlation, and there were positive correlations between local cultural unity and brand assets, and between storytelling and brand assets. Second, as a result of the moderating effect analysis, regional cultural unity moderated the link between storytelling and brand assets. In other words, when storytelling increases, brand assets increase, but when regional cultural unity is high, it increases more steeply than when regional cultural unity is low. This study presented a new model to improve the brand assets of local festivals.

Establishing the Core Program for Daegu MEDI-FESTA Using Delphi Technique (델파이 분석을 활용한 대구 MEDI-FESTA 기본 프로그램 도출에 관한 연구)

  • Youngkyu Kim;Kyunik Park
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.3
    • /
    • pp.481-485
    • /
    • 2023
  • Thousands of festivals are held all around the country each year but most of them do not show any distinctive characteristics as they are all alike. It is the aim of this study to select a core element of each festival that suit the need of its characteristics which will lead to the continuity and success. This endeavor will also play an important role in setting up a brand identity. Delphi technique will be adopted to suggest a core program element of MEDI FESTA to be the representing festival of Daegu.

Development of Fashion Show Model using the Historical Culture (역사문화를 활용한 패션쇼 모형 개발)

  • Park, Hyun-Jung
    • Journal of the Korean Society of Costume
    • /
    • v.57 no.10
    • /
    • pp.142-155
    • /
    • 2007
  • The purpose of this study is to develop a fashion show model as a local festival program by designing the costumes of Chosun dynasty from later 16th century to early 17th century and planning a fashion show. The designed costumes are based on the life of the representative poetess, Maechang Lee, from Buan-gun, Jeollabukdo. The planning of the fashion show consists of seven stages, that is, finding a theme, composing the story, designing costumes, choosing music, planning intermission events, producing visuals and booklet, and directing model performances. This paper focuses mainly on finding a theme, composing the story, and designing costumes.