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http://dx.doi.org/10.7851/ksrp.2017.23.1.041

An Analysis of Structural Relationship during Foreigner's Satisfaction Factor and Intention of Revisit, for Korean Rural Tourism  

Kim, Min-Seo (Dept. of Agriculture and Life Sciences, Korea National Open University)
Han, Sangjun (Dept. of Agricultural Sciences, Korea National Open University)
Publication Information
Journal of Korean Society of Rural Planning / v.23, no.1, 2017 , pp. 41-52 More about this Journal
Abstract
This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.
Keywords
Structural analysis; Ordinary foreign people; Korean rural tourism; Satisfaction Factor; Intention of Revisit;
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Times Cited By KSCI : 7  (Citation Analysis)
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