• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.485-499
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• 2012

This study suggests designs for fashion-cultural products that can communicate the uniqueness of Korean traditional culture. To this end, motives and printing patterns were created based on the formative beauty of traditional sewing crafts. A literature review was completed to identify characteristics of Korean traditional sewing, and the motives were developed through Adobe Illustrator CS4 and Adobe Photoshop CS4. Those motives were applied to handkerchiefs, neckties, pouches, and handbags. The sewing crafts used in this study included thimbles, bobbins, and chumoni (a Korean traditional pouch). The motives were produced in a manner that best exemplified the unique formative beauty of the sewing crafts while also presenting modern images of the crafts. The motives from thimbles reflected the lateral side of their originals, while the motives from bobbins adopted fan- or rectangular-shaped bobbins. The motives from chumoni were based on Duruchumoni and Guichumoni. A total of 12 motives were developed, and a total of 36 textile designs were suggested based on those motives. A total of 42 designs for fashion-cultural products, including handkerchiefs, neckties, pouches and handbags, were developed. Among them, motives applied to handkerchiefs were expanded to apply to scarfs, as well.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.72-77
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• 2005

The present study was to investigate the effects of different types of conditioner on the morphological changes of hair cuticles after coloring treatment. The virgin hair, aged 22 years served as a subject. Coloring treatment was done with a commercial hair dye agent for 35 minutes as routine procedures at $25^{\circ}C$, 50% R.H. environmental condition. The two different types of conditioner, Essence and LPP were applied to the colored hair 10 times with 2 days interval for 20 days. The hair cuticles were observed by a scanning electron micro scopy before and after coloring and conditioner treatment. The main results were as follows. Coloring treatment damaged the hair cuticles, and both of Essence and LPP had a direct conditioning effect. Also, the damaged hair cuticles were recovered by the repeated application of hair conditioner. Moreover, LPP was more effective in hair curing compared to Essence. These results show that a hair conditioner can be helpful to keep healthy hair and to shorten an interval of coloring.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.1 s.1
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• pp.34-45
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• 2004

Hair styles which independently coexist by transcending the time and space under the environment of highly developed information and communication technology of recent years, were analyzed. Moreover the concerned trends of art which influenced on these styles were introduced in this study. Through IT based information exchange produced new hair styles which have the technological images. The characteristics of these hair styles are investigated also. For the examination of yearly trends, hair styles in fashion collections of Yves Saint Larent during 1962 to 1999 were examined and classified. The results show that time variated trends are appeared in this period. For the analysis of the trends of hair styles featuring technological images, hair styles in fashion collection of Christian Dior, Giorgio Armani, Gucci, Jean Paul Gaultier and Chanel in the early 2000s are quoted.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.727-738
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• 2020

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.89-98
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• 2020

The survey targeted 270 men and women in their from their 20s-50s who live in Seoul and Gyeonggi-do. The purpose of this study was to investigate the effect of the vocation of beauty worker on job satisfaction and self-development. The questionnaire was administered from January 5th to March 10th, 2020, and 243 responses were used for statistical analysis. 27 unanswered or unfaithful questionnaires were disregarded. Using SPSS WIN 21.0 was applied for statistical processing. First, the data was analyzed using descriptive statistical analysis, factor analysis, and reliability verification, For validity verification, one-way variance analysis, correlation analysis, and simple regression analysis were used. The results of this study are as follows. First, upon examining the hypothesis that vocation has a positive (+) effect on job satisfaction, a significant positive (+) influence was shown, and it was found that it was determined vocation is an important factor in job satisfaction for beauty industry professionals. Second, upon examining the hypothesis that vocation has a positive (+) effect on self- development, a significant positive (+) correlation was found between the self-development of beauty industry professionals and job satisfaction. Third, upon examining the hypothesis that occupational vocation has a positive (+) effect on self- development, a significant positive (+) correlation was shown between self-development and job satisfaction of beauty industry professionals.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.243-261
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• 2022

The purpose of this study was to identify beauty influencer attributes on Instagram and their impact on product attitude and purchase intention and on influential difference between micro and mega influencers. The survey was conducted using a consumer survey method with a questionnaire, and the subjects of the survey were 506 women in their 20s and 30s using Instagram. The results of the study are as follows: First, a range of influencer attribute sub-factors were derived in relation to expertise, attractiveness, similarity, reliability, and intimacy. Second, the attributes highly impacted product attitude in the increasing order of attractiveness, similarity, reliability, and familiarity, with expertise having no statistically significant influence. Third, the consumer's attitude toward the product introduced by the beauty influencer had a significant impact on their purchase intention. Fourth, it was shown that there is no difference in attributes according to the influencer's number of followers. Fifth, the number of followers of the beauty influencer had a partial impact on attitude and purchase intention. A limitation of this study is that age and gender samples are narrow, but it is nevertheless meaningful to explore this topic in the absence of research on beauty influencers. It is believed that these findings will serve as a foundation for the development of beauty influencer marketing strategies on Instagram.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.628-635
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• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.68-73
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• 2004

The purpose of this study was to review the changes of hair colors by means of powder decolorant and oxidizers. For this purpose, a questionnaire survey on uses of powder decolorant and oxidizers was conducted, and the collected data thereby were analyzed. This study was concluded as follows; First, it was confirmed that when the hydrogen peroxide was used alone, the hair color was not changed however its concentration was high. Second, when powder decolorant and hydrogen peroxide were mixed at the ratio of 1:2, it was found that the higher the concentration of hydrogen peroxide was, hair color was changed more. Third, it was confirmed that the hair color became brighter when hairs were decolored three times serially. Fourth, it was found that hairs became tougher when the concentration of hydrogen peroxide was higher and when hairs were decolored many times serially.

• Journal of Fashion Business
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• v.10 no.1
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• pp.106-119
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• 2006

The purpose of this study was to analysis how perceived beauty service quality, perceived value influenced on purchase intention of customers. Moreover, this study was suggested strategic solutions for beauty managers and employees to build efficient marketing strategies in order to maximize customer satisfaction. For research method, SPSS 12.0 program was used and for the accuracy of precision of a measuring instrument reliability test was applied. And then simple and multiple regression analysis were performed to examine the effects of independent variables to dependent variables to dependant variables. The results of this study were five folds: the higher perceived service quality of beauty service was, the higher perceived value, satisfaction, word-of-mouth, and intention of revisiting were; the higher perceived value was, the better satisfaction, word-of-mouth, and intention of revisiting were; technical service quality was single most important factor affecting influence on perceived value, satisfaction, word of mouth, intention of revisiting, and functional service quality and physical service quality were listed second and third.

• Journal of Fashion Business
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• v.21 no.5
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• pp.122-135
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• 2017

The purpose of this study is to investigate the effect of career decision self-efficacy and course maturity on followership types of undergraduate students majoring in beauty and provide basic data for development of guidelines that can facilitate career decisions. Subjects are 310 students majoring at beauty colleges and universities. Results of this study were as follows. First, career decision self-efficacy was influenced by two underlying factors such as, followership of thinking Style and fatterns of behavior. Second, the effect of followership types on career maturity was significant. Both the higher followership of thinking Style and fatterns of behavior, the career maturity was more affercted. Based on this study, students majoring in cosmetology were divided into type of followership and analyzed according to organic relevance of career decision self-efficacy and course maturity. Based on this, professors or mentors may understand characteristics of college students in cosmetology in explaining characteristics of their profession related to their major. It will be beneficial to provide an opportunity for beauty students to make a reasonable course maturity and career decision self-efficacy with followership types.