• 한국실내디자인학회논문집
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• 제21권3호
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• pp.11-21
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• 2012

In order to increase visitors' viewing satisfaction and viewing behavior in the art museum exhibit by flat works, it is necessary to analyze the characteristics of major evaluation factors, such as 'the number of artworks and their intervals', 'the space of exhibition and the size of walls', and 'compositional change of exhibition spaces', which have a close relationship with each evaluation factors, by focusing on artworks and exhibition space. Thus, to investigate how the characteristic differences of the major evaluation factors in art museums affect visitors' viewing satisfaction and viewing behavior, this study compared the related analytical indicators, and conducted a correlation analysis. The results of this study are summarized as follows: First, the degree of concentration on artworks (which has been selected as a collective assessment indicator of visitors' satisfaction) increased when the exhibition space of art museum is display by less artworks and they have big interval in the large wall. Second, visitors' viewing satisfaction and qualitative viewing behavior increased when the exhibition space of art museum are simple and they change to simpler step by step. These findings imply that there is a high correlation between visitors' visio-perceptual experiences and viewing behavior, and that visitors' viewing satisfaction and viewing behavior can be predicted partially in the certain exhibition environment from this correlation.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.67-74
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• 2010

The purposes of this study are to investigate the dimensions of the sensibility towards a spatial environment perceived by the general public and to present the characteristics of various spaces through empirical analyses. A set of words are selected to describe visitors' perception of a spatial environment based on previous studies, and then they are arranged according to the degree of understanding and suitability. The results of the survey on the sensibility measurement can be summarized as follows: Factor analyses and cluster analyses are conducted on the indicators measuring the general public's perception of the exhibition hall of the Deoksugung Museum, and the following five dimensions are obtained: spatial value, spatial aesthetic, spatial affinity, spatial freshness, and spatial materials. The satisfaction level of visitors regarding the space of the exhibition hall under study is also investigated. A regression analysis is conducted to find a relationship between the satisfaction level of visitors (DV) and the five dimensions (IVs), and the analysis shows that there is a significant relationship. Among the five factors, the 'Spacial Value' and 'Spacial Affinity' are found to Significantly affect visitors' satisfaction. The results of this empirical study show that visitors' affinity towards the exhibition hall of the Deoksugung Art Museum along with the surrounding garden, as well as visitors' appreciation of the social, historical, and cultural value of Deoksugung Palace, are found to greatly affect visitors' overall satisfaction with the spatial environment of the museum.

• 환경영향평가
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• 제19권4호
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• pp.409-420
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• 2010

Heritage resources have become important social assets as the global interests in heritage tourism increased. Utilization of heritage as unique tourist destination has positive effects on regional economy, which in turn plays an important role in heritage conservation. However, it was found that the essential quality of heritage resources has been degraded and even destroyed when excessive use was permitted. This undesirable side-effects of heritage tourism have led to the growing concern for sustainable tourism that can contribute to both utilization and conservation of heritage. In order for sustainable tourism to be effectively implemented, it is crucial for visitors to be aware of the need for heritage conservation because they are the most important consumers of the heritage. The purpose of this study was to suggest some basic information for sustainable tourism by investigating visitors' evaluation of conservation and use values of heritage resources. The study sites were the two Korean traditional temples(Sokrisan Bubjusa and Naejangsan Naejangsa) and contingent valuation method was used. 390 visitors in Bubjusa and 308 visitors in Naejangsa participated in the questionnaire survey. From the results, sustainable tourism is possible in such heritage areas as traditional temples because the participants had relatively balanced values for heritage conservation and use. The WTP for natural conservation value was found to be highest in both temples; visitors may be more agreeable with the heritage conservation plan if the sustainability of natural resource is emphasized. Also, the use value of heritage could be influenced by the tourism utilization of the area where the heritage was located. If there are no other famous tourist destinations except the heritage in the area, additional plans to develop alternative destinations should be prepared in order to formulate the agreement on the need to protect the heritage among visitors, local communities, and government.

• 농촌계획
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• 제19권4호
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• pp.105-113
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• 2013

This study aimed to provide basic data for the national park management by analysing visitors' behavior and satisfaction determinants by importance-performance analysis and estimated regression analysis through post-occupancy evaluation questionnaire method to the Gyeongju National Park visitors. It was found that facilities and use management according to place and use group, the diversity of visit program, high quality of guidance and hospitality of staffs and conservation of historic and landscape resources for Gyeongju National Park were necessary as the results of behavior analysis, importance-performance analysis. The historic landscape resources, hospitality of staffs, visit road and safety facilities, commercial facilities were important determinants of users' satisfaction as the results of regression analysis. It suggested the characteristics of Gyeongju National Park and these factors were the most important factors for the improved management.

• 한국산림과학회지
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• 제80권1호
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• pp.103-108
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• 1991

야외휴양(野外休養)에 대한 사회적 수요가 증가함에 따라 새로운 휴양(休養) 시설(施設)의 개발 만큼 중요한 문제로 부각되고 있는 것이 기존 자원에 대한 경영방침(經營方針)의 평가 및 새로운 경영방향(經營方向)의 설정이다. 본 연구(硏究)는 마케팅 분야에서 개발된 중요도(重要度)-성취도(成就度) 분석(分析)을 이용하여 자연휴양지의 시설 및 서비스의 평가를 시도하였다. 1989년도 가야산 국립공원(國立公園)에서 실시된 개인면담에 의해 얻어진 정보를 근거로 10가지 시설(施設) 및 서비스에 대한 이용자의 평가가 가시적으로 도식화(圖式化) 되었고 이에 따른 경영전략(經營戰略)의 방향이 제시되었다.

• 통상정보연구
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• 제8권1호
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• pp.283-303
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• 2006

This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

• 한국과학교육학회지
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• 제32권7호
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• pp.1251-1268
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• 2012

이 연구는 자연사 전시관에서 중학생들의 또래간 자유 관람 시 형성되는 전시물을 매개로 한 상호작용적 학습 과정의 사례를 조사하였다. 연구 자료로 관람객들의 상호작용이 활발했던 5건의 관람 사례를 선정하였다. 각 관람 사례에서 대화의 흐름에 근거한 관람객의 의미 구성 과정 및 전시물의 특성에 따른 관람 대화의 특징을 이해하기 위하여 관람 대화의 레지스터 분석 및 상호작용 양상 분석을 수행하였다. 연구결과는 다음과 같다. 전시물이 제공하는 정보는 관람객의 대화에 주제부로 반영되고, 관람객들은 주제부에 대한 정보를 설명부에 제시하여 서로 교환함으로써 전시물에 대한 주체적인 의미를 구성하였다. 한편, 전시 패널에 의문형의 문장을 사용하여 관람객의 논증을 유도하거나, 유사한 전시물들이 함께 제시되어 관람객에게 전시물 간의 비교를 유발하는 방식으로 관람객들의 의미 형성을 촉진하였다. 전시물을 매개로 한 관람객 간의 상호작용 양상의 특징을 보면, 관람객들의 의미 구성 과정에서 전시물에 대한 관람객의 의견뿐만 아니라 전시물이 가진 '정보' 자체도 의미를 구성하기 위한 심층인지적인 사회적 상호작용의 요소로 빈번하게 사용되어 관람 대화에서 정보의 구조가 상호작용 양상에 중요함을 알 수 있었다. 연구결과를 바탕으로 자연사 전시관에서 관람객의 협력적인 과학 학습을 발전시키기 위해서 관람객들이 전시물의 정보를 선택하여 관람 담화로 구성하는 양상을 자세히 이해하는 것이 중요함을 논의하였다.

• 농촌계획
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• 제21권2호
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• pp.79-90
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• 2015

In empirical studies on rural development projects, differentiation tends to be considered a strategy aimed at increasing the number of visitors. Rural development projects include the improvement of living environment, and the discussion about project goals and evaluation of project results are often focused on the aspect of rural tourism. Thus, subjective benefits of such projects for residents are omitted. This study examines the meaning of differentiation from the perspective of residents and explores the validity of the number of visitors and the possibility of reflecting residents' subjective score as evaluation indicators for a project. To achieve such an objective, this study uses survey data collected from 153 people in 38 comprehensive development projects in areas of Eup and Myeon, Korea. The results of this study show that differentiation is viewed as a by-product of positive improvement from a rural development project, from the perspective of residents. The effects of rural development are classified into two dimensions: socioeconomic effects and living environmental effects. Landscape improvement is included in the dimension of living environmental effects and an increase in the number of visitors is included in the dimension of socioeconomic effects. As such, they are confirmed to be the factors that determine the level of differentiation. For example, the increase in the number of visitors is confirmed to be a valid indicator of project success, in which two-dimensional characters are reflected. The level of differentiation evaluated by residents is a result of the workings of the above two factors. Unlike in previous studies, the possibility of evaluation based on the perception of residents is confirmed in the evaluation of results. When the level of differentiation is interpreted as the direct result of a project, the number of visitors has an impact on socioeconomic effects, and the project content of landscape improvement has an impact on living environmental effects. The goal of policy and residents is the same in terms of the effort residents may make in maximizing results of a project by themselves; thus, the government's goal is achieved even when a project is carried out under the autonomy of residents. Ultimately, the government should focus on providing conditions in which active citizen participation can not only occur but help to establish a policy direction, which subsequently strengthens the substantial rights of residents.

• 한국환경복원기술학회지
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• 제24권2호
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• pp.19-37
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• 2021

It is essential that the evaluation of official development assistance (ODA) projects is conducted based on empirical research for the performance and improvement of the project. This study intended to quantitatively figure out the actual status and performance of ODA projects. The performance of the Rumpin Seed Source and Nursery Center project implemented by the KOICA was evaluated in items of relevance, efficiency, effectiveness, impact, sustainability, which are OECD Development Assistance Committee(DAC) evaluation criteria. From August 26, 2019 to August 29, 2019, a survey was conducted on 50 visitors and 54 stakeholders of the Rumpin Seed Source and Nursery Center. Through on-site survey, problems in the donation project and operation in Indonesia were identified and measures for improvement was grasped. As a result of the study, the value scored by OECD DAC evaluation criteria of the Rumpin Seed Source and Nursery Center project based on the Economic Development Cooperation Fund(EDCF) evaluation grade was evaluated as a very successful class in all items. The average score of the recognition question was 4.08 points for visitors and 4.08 points for stakeholders, and the average score for the satisfaction question was 4.37 points for visitors and 4.11 points for stakeholders, which were high overall in both groups. The main factor that affects the project awareness of the visitors was the fact that the Rumpin Seed Source and Nursery Center was created based on Korean technology, and it was confirmed that Indonesia's own items related to similar projects had a great influence on the project satisfaction. In the case of stakeholders, project support in Korea affected their recognition, and it was found that relevance, efficiency, effectiveness items had the greatest impact on the level of project satisfaction of stakeholders derived from the DAC individual evaluation results. Efforts are required to increase the main factors by reflecting the results of each item and to preserve and maintain the project. This study is significant in determining the performance of the ODA project based on empirical data, and it is believed that it can be used as basic data for supplementing and strengthening the project in the future.

• 인간식물환경학회지
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• 제22권2호
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• pp.209-217
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• 2019

Generally human sensibility is expressed in a certain language. To discover the sensibility of visitors in relation to the forest environment, it is first necessary to determine their exact meanings. Furthermore, it is necessary to sort these terms according to their meanings based on an appropriate classification system. This study attempted to develop a classification system for forest sensibility vocabulary by extracting Korean words used by forest visitors to express their sensibilities in relation to the forest environment, and established the structure of the system to classify the accumulated vocabulary. For this purpose, we extracted forest sensibility words based on literature review of experiences reported in the past as well as interviews of forest visitors, and categorized the words by meanings using the Standard Korean Language Dictionary maintained by the National Institute of the Korean Language. Next, the classification system for these words was established with reference to the classification system for vocabulary in the Korean language examined in previous studies of Korean language and literature. As a result, 137 forest sensibility words were collected using a documentary survey, and we categorized these words into four types: emotion, sense, evaluation, and existence. Categorizing the collected forest sensibility words based on this Korean language classification system resulted in the extraction of 40 representative sensibility words. This experiment enabled us to determine from where our sensibilities that find expressions in the forest are derived, that is, from sight, hearing, smell, taste, or touch, along with various other aspects of how our human sensibilities are expressed such as whether the subject of a word is person-centered or object-centered. We believe that the results of this study can serve as foundational data about forest sensibility.