• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.21-31
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• 2014

The purpose of this study is to explore the relationships among service quality, self-efficacy, achievement need, and satisfaction in internet shopping mall entrepreneurial education. In this research, service quality consists of four factors including curriculum(lecturer expertise, distinction, and diversity of curricula), type(theory-oriented and practice-oriented), and administration(operation, facility and networking). First, this study investigated how service quality affected both self-efficacy and achievement need, second analyzed how both self-efficacy and achievement need influenced the satisfaction in internet shopping mall entrepreneurial education. The data were obtained from a questionnaire handed out to a random sample of 129 individuals that Cafe 24 in progress in the shopping mall entrepreneurial education. With the information obtained, and after the scales validation process, a structural equation analysis has been conducted. The analysis results indicate that service quality affects both self-efficacy and achievement need. According to the analysis, first, expertise, distinction and operation affect self-efficacy, second both expertise and operation affect achievement need. In addition, the results show that self-efficacy and achievement need influenced the satisfaction of entrepreneurial education. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.555-563
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• 2020

This study aimed to distinguish between predisposing factors influencing the entrepreneurial intentions of university and college students who completed an entrepreneurship education course and to empirically determine the relationship between entrepreneurial intention and entrepreneurial behavior. Since company foundation involves uncertainty, potential entrepreneurs are known to fear creating a new company. Entrepreneurship has been confirmed in advanced studies to not only reduce this fear but also positively influence one's entrepreneurial intention. This study presents a research model that connects entrepreneurship, entrepreneurial intention, and entrepreneurial behavior and verifies it via empirical analysis. It was confirmed as a result that entrepreneurial intention is positively influenced by actively engaging with changes of a certain product or service, problem-solving capability, resolving unexpected setbacks during company foundation, and expertise in the business field where the founded company belongs to. It was also confirmed that entrepreneurial intention has a positive influence on entrepreneurial behavior. In the conclusion of this study, importance and necessity of entrepreneurship education are discussed in order to essentially improve entrepreneurial intention and company foundation via entrepreneurship education.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.233-242
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• 2020

This empirical study was designed to identify the key factors that affect entrepreneurial orientation of university students. An exploratory model was suggested to verify the relationship among the research variables including entrepreneurship education, entrepreneurial self-efficacy, and entrepreneurial orientation(Innovativeness, Proactiveness, Risk-Taking Propensity) in order to attain the purpose of the study. This paper also aimed at investigating the possible difference between Korea and China in entrepreneurial process within this research framework. Total 440 university students participated in this study from both countries; Korea(n=224) and China(n=216). The hierarchical multiple regression was employed for estimating technique by using IBM SPSS statistics Version 23. The findings showed that entrepreneurship education works as a key predictor of entrepreneurial orien- tation and entrepreneurial self-efficacy as well. Also, entrepreneurial self-efficacy has a positive and significant mediating effect and goes on to further impact entrepreneurial orientation. So, entrepreneurship education should be enhanced extensively in order to promote entrepreneurship of young people. The theoretical and practical implication were presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.117-137
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• 2019

In young entrepreneurs, the individual situation of opportunity discovery is very important. It is very important that the opportunities that are created for a particular individual entrepreneur are also recognized and assessed through the process. The need for the development of entrepreneurial opportunity competencies, which have a low proportion of opportunistic entrepreneurship, is low in the entrepreneurship education. In particular, young entrepreneurs are in desperate need of opportunistic entrepreneurship. The purpose of this study is to examine the effect of entrepreneurship motivation on entrepreneurial opportunity competence, using entrepreneurial orientation and entrepreneurship orientation as mediation variables for preliminary young entrepreneurs (19-39 old). In the case of young entrepreneurs, there is a tendency to study entrepreneurship policies and education through the system of youth entrepreneurship schools, mainly on college students and youths, and on the effects of institutional support on entrepreneurship. There is little research on the effect of a entrepreneurial motivation on the entrepreneurial opportunity competence needed to promote an entrepreneurial venture in a model with multiple mediators. The purpose of this study is to investigate the effect of start - up motivation on the entrepreneurial opportunity competence. To do this we analyzed 374 questionnaires collected from preliminary young entrepreneurs in Seoul and Gyeonggi provinces. The results of the analysis using SPSS v22.0 and Process macro v3.0 showed that the motivation of start - up had a significant effect on both opportunity recognition and opportunity evaluation of entrepreneurial opportunity competence. Second, motivation of entrepreneurs has a significant effect on entrepreneurial efficacy. Third, entrepreneurial efficacy has a significant effect on entrepreneurial orientation. Fourth, entrepreneurial orientation has a significant effect on entrepreneurial opportunity competence. Fifth, there is a significant indirect effect between entrepreneurial motivation and entrepreneurial opportunity recognition when passing through entrepreneurial orientation, entrepreneurial efficacy and entrepreneurial orientation at the same time, But indirect effects was insignificant when only entrepreneurship efficacy is passed. There is a significant indirect effect on all mediators between entrepreneurial motivation and entrepreneurial opportunity valuation. It is suggested that strengthening education on entrepreneurship is necessary to cultivate awareness of entrepreneurship opportunities and strengthening education on both entrepreneurial efficacy and entrepreneurship is necessary to cultivate evaluation of entrepreneurship opportunities by type of entrepreneurial motivation.

• Asia-Pacific Journal of Business
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• v.14 no.1
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• pp.93-112
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• 2023

Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.49-58
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• 2018

In recent years, various studies have been carried out on various types of entrepreneurship and comparative activities according to policy efforts and support such as the activation of a bachelor's degree in the establishment of a university, and attention has been paid to the fact that the participation and the educational effect of the students may be different depending on the type. The purpose of this study is to investigate entrepreneurial motivation, entrepreneurship, and entrepreneurial intention in the case of experiential entrepreneurship class focusing on the theoretical-oriented general entrepreneurship class, And the effect of entrepreneurship on entrepreneurial intention. The data were collected and empirical analysis was conducted to compare the difference between the two groups. The results of this study are as follows: First, out of the motivation factors of entrepreneurs, entrepreneurship education, achievement desire, human network, self - esteem, etc. We can confirm that the motivation of entrepreneurs is recognized more greatly. Second, the entrepreneurship factor was not significantly different from the perception between experiential entrepreneurship lecture and theoretical entrepreneurship learner. Third, experiential entrepreneurship learner perceived more willingness to start business than theoretical entrepreneurship learner. Finally, among the entrepreneurship motivation factors, among the entrepreneurship education, achievement desire and entrepreneurship factor, the risk sensitivity affects the entrepreneurial will. This study suggests that the direction of entrepreneurial education focused on quantitative expansion and the creation of qualitative effects of entrepreneurship education are needed. In the future, it will provide policy implications for revitalizing experiential entrepreneurship education In addition, it can contribute to the diffusion of research on the effect of entrepreneurship education.

• East Asian Journal of Business Economics (EAJBE)
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• v.5 no.4
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• pp.20-38
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• 2017

Purpose - this study analyzes the impact of restaurant startup education on transfer effects in learning and entrepreneurial intentions based on previous research. Also, problems and ways to provide effective business startup education for a restaurant founder will be proposed based on the result. Research design, data, methodolog - this study collected surveys by conducting direct investigation. From July 20th of 2016 to September 20th of 2016 (approximately 60 days), the survey was collected. Out of 540 surveys, 520 were collected. And excepting 9 surveys which were untrustworthily conducted, total 511 surveys were used for the analysis. Results - First, as a result of the impact of which factor of a restaurant founder's startup education has a positive impact on transfer effect in learning (the satisfaction of startup education and learning transfer), law education, entrepreneurship education and business district analysis education and practical education have turned out be positively related variables. Secondly, as a result of the impact of a restaurant founder's startup education satisfaction on transfer in learning, it has been identified that startup education has a positive impact. Lastly, by conducting an analysis to find out which factor from a restaurant founder's transfer effect in learning has an impact on entrepreneurial intention, all variables, including startup education satisfaction and transfer effect in learning, are positively influencing factors. Conclusions - as startup education satisfaction of a restaurant founder is increasing, there is a higher level of transfer effect in learning. Moreover, as transfer effect of startup business is getting higher, it has an impact on entrepreneurial intention.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.394-406
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• 2021

This study was intended to demonstrate how entrepreneurship education and entrepreneurship affect the entrepreneurial intention, and also to examine whether Deokhu-like behavior, which can be called a personal characteristic, acts as an moderating variable in the relationship between entrepreneurship and entrepreneurial intention. For this study, we conducted an online survey of young people through a research company and collected 231 surveys. The analysis showed that entrepreneurship education had a positive impact on risk-taking and innovativeness, which are factors of entrepreneurship, and again, risk-taking and innovativeness, had a positive impact on entrepreneurial intention. And the mediating effect was also found to be significant. It was also shown that the moderating effect of Deokhu-like behavior on risk-taking and innovativeness was significant. These findings suggest that entrepreneurship education has the effect of enhancing the entrepreneurial intention through the medium of entrepreneurship, and that the entrepreneurial intention can be stronger if a person with Deokhu-like behavior fosters entrepreneurship.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.4
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• pp.43-68
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• 2007

The purpose of this paper is to clarify the actual conditions of entrepreneurial school which was drawn from the new industry-academy cooperation paradigm, and to suggest a role model for educational program for entrepreneurial school, in order to increase its self-generating ability. According to survey of 5 entrepreneurial schools, most of curriculums did not show a user-based. This indicates that series of processes, such as analyzing user's(learner, local community, institution) request and setting up the goal are not being conducted professionally and systematically. Through this study, I would like to deliver the importance of new industry-academy cooperation paradigm of entrepreneurial schools and incite them to apply major principles of new industry-academy cooperation paradigm to their entrepreneurial education program, in order to enable continuous survival and development. This study has conducted research on the actual conditions of entrepreneurial school to examine whether the role model of entrepreneurial education program coincides with the paradigm of new industry-academy cooperation paradigm. Thus, this study has conducted two verifications as whole. First, through theoretical examination, this study has drawn out the major principles of new industry-academy cooperation paradigm and considered effective applying method for it. Second, this study has analyzed overseas' cases for development of entrepreneurial education program and proved the propriety of major principles. Through theory and case studies, the study presented a role models for each subjects and provided necessity for applying major principles to entrepreneurial school's research on the actual operating condition.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.129-141
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• 2018

The purpose of this study is to identify the effects of entrepreneurship experience and education on entrepreneurship intention, and to test the moderating effect of gender on these relationships. To test the hypothesis, we used GETR(Global Entrepreneurship Trend Report) data that was collected by Korea Entrepreneurship Foundation and was consisted of 40,388 data collected from 2,000 people in 20 countries. First, entrepreneurship experience and entrepreneurship education have significant influence on entrepreneurship intention. Second, gender moderating effects on these relationships were found to have a significant effect on the relationship between entrepreneurship education and entrepreneurship intention. Specifically, the positive effect of entrepreneurship education on entrepreneurial intention was found to be stronger for women than for men. Finally, the analysis of the three-way interaction effect of the social protection confirmed that the positive relationship between entrepreneurial experience and entrepreneurial intention was stronger for women than for men, and this effect was found to be higher in the high social protection group. In other words, women with entrepreneurial experience are more likely to increase their entrepreneurial intentions when they are more aware of social protection than men.